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Last April, I received a forwarded message from my friend. It was a TikTok video of a fruit vendor moving stuff in his cart, apparently a Muslim. An appalling statement followed: If I could, I would slaughter these type of people, they are the real virus. This was from a well-educated person. In this case, as with many others in Nepal, the clip was found to be fake, clickbait media. But it spread with urgency; it was sharedirrespective of age, gender and education statusfairly quickly and without any cross-verification. This raises some pertinent questions. What is fake news and why does it occur? Why do we fall victim to it? And most importantly, how can we save ourselves from it?

Understanding the problem

One might argue that the cases of fake news in Nepal has not reached a point of concern; but if learning from our southern neighbour is anything to go by, we are on the way there. If this goes unchecked, the consequences will be severe. Without the need to present evidence to back up claims, the fake news industry has become all-pervading even putting lives at risk.

Fake news and doctored videos are a cause for concern globally. The term 'infodemic' has even been coined during this crisis, referring to an information pandemic. Creators of fake news have a huge incentive in its spread. Viewership increases, increasing advertisement revenue. Viral journalism is the new trend. Politicians have a lot to gain by endorsing fake news or creating some. Social media spreads opinions faster, whether substantiated or not. Party propaganda, jingoism and fascism, all these in some way may be attributed to a rise in the culture of fake news and its spread.

Another major but less discussed consequence occurs on health. Random things are advertised to reduce cancer, random herbal products help you lose weight, and unverified processes help to tone your skin. These concern people directly and thus spread faster. Fake news has been used by many to validate their most improbable claims, like a debate on climate change, the impact of the fashion industry on climate change, the nature and cause of philanthropy and so forth. This has created confusion among people, and more importantly, diverted attention away from causes that needed serious action.

For the most part, social media has been a boon, connecting people, sharing ideas, connecting the dots, and promoting ideas and culture. With the advent of fake news, the line has become thinner. It is good that social media companies like Twitter have acknowledged the issue of fake news and promised to take action to counter it. Sadly, the effort has not been able to control the deluge of information created.

Generally, this has mostly impacted the older generation. They have a hard time believing that one can write 'news stories' without substance. At some point, we have all been offended by news stories shared by relatives on social media. Even millennials and Generation X fall victim to fake news of a more sophisticated nature. We classify news as fake or credible based on our experience, our interest, our horizon of knowledge and prejudice. News items shared by friends and family are thought to be bona fide.

So, how can we break this chain? How can we help ourselves and people who are victims to come out? How do we mitigate the impact? The answers are not that straightforward. The media is rightly touted as the fourth pillar of democracy, so curbing media activities comes with a consequence. Restricting the media would make matters worse, as it increases the risk of the media becoming controlled by those in power.

The most plausible action would be to increase literacy among consumers. We can run effective campaigns to make people aware of fake news, their sources, their impacts and their consequences. The government, media houses, journalists and regulating agencies should first acknowledge this as a serious problem and be on the same page to mitigate its impact. More importantly, friends and family, schools and non-governmental organisations have a bigger role to play in this. Media literacywith critical thinking, reflection and ethical behaviour at its coreis a key part of what it means to be educated in todays world.

Random news sites

Lets say that without restricting the media, the government passes a law making it mandatory for any site claiming to be a news site to be registered. And it tells people to consume news only from those sites registered with the government (with some technique like a tick for validity). This way, news from sites other than validated ones will be considered as opinion. This will make the media more credible and reduce the chances of people consuming fake news from random news sites. Additionally, government vigilance against fake news will help.

The government should try to contact social media giants like Facebook and YouTube to discourage the circulation of fake news. WhatsApp itself turned to print media to make people aware of false news and information by printing ads in newspapers in India. The government should coordinate with Facebook and ask it to pull down fake news and information and disable fake accounts. Fake news has been there since the birth of mass media. But the impact has never been so severe as now with communications happening at lightning speed. If left untreated, this will make matters even worse. We better start acting now.

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Spreading faster than the virus - The Kathmandu Post