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Where to begin? First, it goes without saying in this view that its women who must find peace with men, not vice versa after all, the emotional work of keeping a couple togetherfits with womens in-built compassion, right? Its just natural that its women job to repair relationships.

This is just one tired but remarkably resistant set of poisonous assumptions. Another is the dichotomy between "alpha" and "the feminine" here Venker is regurgitating the deeply-held belief that unapologetically assertive, ambitious, articulate and strong-willed cannot be real women. Then comes the classic kicker: the idea of the "real" power in being feminine, of the naturalness of being the ying to mans yang, with all good things coming to you when just give in and embrace submissiveness. This kind of logic is given regular airing in most ultra-orthodox religions as well.

Once more, the "alpha women are not real women" line is most aggressively used to corner single women. After all, a woman without a mans lust and devotion is the faultiest type of all. Thus Venker admits that being "alpha", "competitive", "too much like men" may be good at work but in "love" its a disaster. Women need to let men dominate more at home no wonder they find themselves alone and miserable. Theyve been bred to be leaders!

Depressingly, similar talk is surfacing in more liberal Britain. Prominent sociologist Catherine Hakim has gone public with the view that men are being deprived of sex. Guess whos to blame? Modern women, of course.

History moves in ellipses, and while we do make progress, old tropes repeat with remarkable persistence. One is that Jews control the world. Another is that women do. In the case of women, while we continue to move towards an equal share of the pie, unfortunately well keep seeing these rashes of old-fashioned misogyny gaining currency. Its an added sorrow that some of them come from women. But this only shows the need for the alpha women of the world to take this rubbish in stride, give a haughty smile, and keep going.

Read more:
The media assault on 'alpha females' is just a way of putting women back in the kitchen - Telegraph.co.uk