Mediaboss Marketing

Announced at the end of yesterday's big Nexus 6 launch, the Nexus Player is Google's new living room media box - it's answer to the Apple TV and other set-tops like the Roku 3.

The tech giants have long been battling for control of our living rooms, and it's surprising to some extent that one product has not yet emerged with a significant share of the market.

In the Nexus Player, Google thinks it's finally found a product in which it can smuggle itself into your living room, supplying Netflix streams to your TV along with Android games and more.

It's a busy market place that Google is tackling here, and recent history is littered with failed attempts from all kinds of companies. Media boxes were once the obsession of hard drive manufacturers like WD, now it's tech giants like Google and Apple.

Google, you'll remember, has already launched the Chromecast in this area, and has in the past failed in its attempts with Google TV.

"Nexus Player is a home media player for streaming Netflix and playing games on your TV"

Have you heard? The DVD player is dead. The Blu-ray player is dead too. Physical media - its days are numbered and its influence on technology trends is certainly weakening. The Nexus Player is the latest candidate to stake a claim on this post-disc world.

It's a puck-shaped device that plugs into your TV via HDMI and it's small - measuring just 120x120x 20mm. It's dinkier than a DVD, though substantially thicker.

Forgoing any kind of physical media playback, it's designed exclusively to stream and download video and music from both the internet and your own home network. So it's a Netflix player then - right?

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Updated: Nexus Player: Everything you need to know about Google's Android TV box