Mediaboss Marketing

Once upon atime, the Olsen twins were the arbiters of enigmatic style, their monochromatic dress code and aloof chain-smoking pap snaps inspiring ageneration of depressed Tumblr girls and would-be fashion editors to wear more black and use less shampoo. But nothing lasts forever, especially in the fickle whosin-whosout world of #fashion TikTok. Mary-Kate and Ashley, now 36, are and always will be cool, yes. But now, anew sibling duo seem primed to take their spot as the worlds coolest sisters. Now, its all about the Obamas.

When you think about it, Malia, 25, and Sasha Obama, 22, are the Olsens natural successors. Like the Olsens, they have been the most famous children on the planet for the majority of their lives, having moved into the White House aged 10 and seven, respectively. And although they didnt have lucrative careers as child stars to simultaneously shake off and one-up as they entered adulthood, they did have adad who was once the most powerful man in the world. How do you step out of ashadow as colossal as the presidency?

Short answer: you dont even try. Over the past few years, Malia and Sasha Obama have become accidental internet style icons in spite of their efforts to stay (sort of) under the radar and live (sort of) normal lives. Seven years ago, 15-year-old Sasha got asummer job waiting tables and they both sacked off the usual nepo baby behaviour to go to uni Harvard for Malia, University of Southern California for Sasha. And, crucially, they stay off social media.

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Are the Obama sisters the new Olsen twins? - The Face