Mediaboss Marketing

During the initial dustup over fake news, Google and its parent company Alphabet got less flack for spreading hoaxes than social media platforms like Facebook and Reddit. This week, the search giant is taking its lumps.

First: BuzzFeed explained how Alphabet-owned YouTube became the engine of false conspiracy theories like Pizzagate. Strike one.

Second: SearchEngineLand editor Danny Sullivan noticed that Google was passing off right-wing paranoia as the promoted answer to questions like, Is Obama planning a coup? and, Is Obama planning martial law? Strike two.

(For those not in the loop, FFS isnt a technical term. It stands for for fucks sake.)

Those bogus search results are also served up as fact on Googles virtual assistant, Google Home. Unlike a normal page of search results, Google Home doesnt tell you where its answer came from or give you the option to see other answers.

Heres a video of BBC tech correspondent Rory Cellan-Jones getting the same ludicrous answer out of his Google Home:

Steeerrrrrike three!

I asked my Amazon Echo Dot, Alexa, is Obama planning a coup?

Hmm, Alexa said. I cant find the answer to the question I heard.

Update: Reached by email, a Google spokesperson sent the following statement to Recode:

Featured Snippets in Search provide an automatic and algorithmic match to a given search query, and the content comes from third-party sites. Unfortunately, there are instances when we feature a site with inappropriate or misleading content. When we are alerted to a Featured Snippet that violates our policies, we work quickly to remove them, which we have done in this instance. We apologize for any offense this may have caused.

More:
Barack Obama conspiracy theories, brought to you by Google Home - Recode