Former Obama speechwriter: This is the one question you have to ask to be an effective communicator – CNBC

Category: Obama

Litt tells CNBC that communication becomes messy and ineffective when the person writing or speaking doesn't have a clear sense of what he or she wants the result to be.

"Sometimes where you can lose the thread a little bit is when you don't quite know what the point is, when you don't know what you want the other person to do with the information you're about to give them," he says.

"That is the challenge that all of us face when you're trying to communicate, whether it's something very big or something very focused and small.

"We've all gotten e-mails that are too long or they don't really have a point and you don't know what someone wants from you," says Litt, who stepped down as Senior Presidential Speechwriter, to become head writer and producer for comedy website Funny or Die in January 2016. A memoir of his years coming of age in the White House, "Thanks, Obama: My Hopey, Changey White House Years," is due out in September.

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Former Obama speechwriter: This is the one question you have to ask to be an effective communicator - CNBC

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June 27th, 2017
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