Mediaboss Marketing

The Michelle Obama Podcast is perhaps the most high-profile show thats exclusive to Spotify. Well, it was until today.

Spotify hasannouncedthat the show, co-produced with the Obamas production company Higher Ground, will now be available on a number of additional platforms.

It didnt say which platforms, but theresalready a listing for the show on Apple Podcasts, seemingly ready for the first season to debut there, so even Spotifys fiercest rival appears to be getting the show.

While were on podcast industry news, one of the larger independent production companies, Wondery, isreportedly exploring a potential salethat could be worth as much as $400m.

While thoughts may turn immediately to Spotify as a potential acquirer, Apple, Amazon and SiriusXM might also be interested. What about a major record label though?Wondery signed a deal with Universal Music Groupto develop original podcasts together in 2019, after all

And talking of music companies making podcasts, Australian firm Mushroom has launched the first season of 180 Grams, its documentary show exploring individual albums, kicking off with blues-rock band The Teskey Brothers 2019 album Run Home Slow.

Stuart Dredge

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Michelle Obama Spotify podcast spreads to other platforms - Music Ally