Mediaboss Marketing

At the end of 2014, digital marketers put conversion rate optimization on the top of their priority list.

Thats right, ahead of content marketing, mobile marketing, and search engine optimization, marketers listed driving increased conversion rates as the number one priority.

And why wouldnt we? For the same traffic, we get more revenue. It makes sense.

So as marketers, how are we doing?

According to the TrustRadius survey on Conversion Rate Optimization, 72 percent have implemented some CRO processes while only 18 percent consider conversion optimization as a part of their DNA, which is a bit like saying you do content marketing, when in reality you only blog once per month.

OK, but how are we approaching testing and optimization? Surely were doing this better, right?

Unfortunately, thats not good news either, as 63percent of marketers optimize websites based on intuition and best practices.

Ugghh! If you have ever wondered why conversion optimization isnt working for your business, there is your answer. You are optimizing your website based on things you have heard or read.

Visit link:
14 Conversion Rate Optimization Tools Every Expert Needs by @StevenMacd0nald

Fear of the federal governments interference with Second Amendment rights and suspicion that elected officials are ignoring the will of the people have provoked a resurgence of self-described patriots across the country who say they are preparing to defend themselves and their rights.

Organizations tracking the movement say the number of groups has risen dramatically in the past six years.

Theres a very unreasonable, ridiculously crazy attack on the Second Amendment and people that own guns, said Cope Reynolds, a member of the White Mountain Militia in Show Low, Ariz. If everything were not protected by the Second Amendment, the government would have the opportunity, if they so desired, to go unchecked with impunity and do whatever they want to do.

Americans who have a tradition with guns, such as those who hunt for sport or game, believe the same. They might not belong to a militia or survival outfit, but they are just as concerned about gun rights. They dont wear the tradition on their sleeve, but they keep it alive by practicing their hobby and by handing down the love of guns and sport to their children.

Then there are the real activists.

Reynolds is the operations manager of Shots Ranch, a tactical shooting range and survival training facility in Kingman, Ariz. He considers this type of training to be necessary preparation for a time in America he sees as inevitable.

We want people to be able to provide for themselves in a world where we might not be able to just run down to Wal-Mart at any time, Reynolds said. We think that at some point in America were probably going to experience those times and a lot of us think its not going to be far away.

For individuals like Reynolds, the Second Amendment is an important check on the government and is needed to protect the Constitution.

Its the beauty and the danger of Americas Constitution, said Adam Winkler, a law professor at the University of California, Los Angeles, and a Second Amendment expert. Its great generalities are so vague that anyone can interpret them in light of their own experience and their own interests. And indeed, the Second Amendment is one of the most confusing textual provisions of the Constitution.

In 2008, the U.S. Supreme Court ruled in District of Columbia v. Heller that the Second Amendment protects an individual right to own a firearm for traditionally lawful purposes like self-defense.

Continued here:
'Patriots' are ready to defend their right to keep guns

THE TOWIE babes are currently sunning themselves in Ibiza, filming scenes for The Only Way Is Essex's two-part special.

And it seemsthe gorgeousreality stars have been sticking to the'no pizza before Ibiza' mantra judging by these bikini snaps from the White Isle beaches.

Snap up Jessica Wright's swimsuit for 39 http://www.fashiola.co.uk [Rex]

Mark Wright's sister Jessica Wright looked smokin' hot in a pure white Motel Rocksswimsuit.

Ricky Rayment's girlfriend made sure all eyes were on her as she strolled along the beach earlierthis week.

After recently losing weight, Jess made the most of her new slim figure in the all-in-one who can blame her?

Lydia Bright couldn't stop yawning on the beach [Splash]

Related article: TOWIE in Ibiza behind-the-scenes snaps

Related article: Lydia Bright has a Carrie Bradshaw moment

Related article: TOWIE Ibiza fash-off

Read more:
TOWIE girls hit the beach Lydia Bright and Jessica Wright show off bikini bodies in sexy white swimwear

JAMES Argent sent friends and family into a frenzy earlier this month when he failed to check in for a flight and didn't make contact with anyone for 24hours.

It appears the bout of erratic behaviour hasn't ended and TOWIE bosses have apparently been forced to step in.

James Argent is said to have TOWIE bosses worried about his welfare [ITV2]

James is currently filming scenes for the Ibiza spin-off series with Tom Pearce and the cast but while his co-stars frolic carelessly on the various beaches and at the many poolside clubs, he's reportedly being babysat 24 hours a day.

The ITVBe show's producers are said to be "worried about his welfare" after his recent out-of-character antics.

"He was late for lots of filming during the last series and they dont want to repeat that this time around, especially as its Ibiza," a source told the Mirror.

The report also claims the show's big wigs were unsure whether to even let Lydia Bright's on-off boyfriend head out to the white isle in the first place.

The TOWIE lad has reportedly been given a minder [James Argent/Twitter]

"They struck up the deal and now James has a fella named Mason with him all the time, the source finished.

Arg is in good company as another of his home friends has been signed up.

Read more here:
Boy behaving badly! James Argent 'given minder' following 'erratic behaviour'

Sean Tyas [8 #39; video mix] @ Sunk, Privilege - 02.09.2014 - Ibiza, Spain eventronica.com
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Sean Tyas [8' video mix] @ Sunk, Privilege - 02.09.2014 - Ibiza, Spain eventronica.com - Video