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Controlling the mobile web and building locally are among the insights the author picked up from the first day of the 8th Internet and Mobile Marketing Summit
MANILA, Philippines On the first day of the 8th Internet and Mobile Marketing Summit, held on September 25, 2014, guests were treated to a number of different discussions centered around the theme of Digital Transformation.
It's the idea that the digital world is becoming so commonplace that it becomes firmly embedded in the way everyone does things.
Throughout this first day of the Internet and Mobile Marketing Association of the Philippines' (IMMAP) summit, I got the chance to learn from some of the leaders in the marketing world, as well as follow the social strategy breakout group in its thoughtful examination of the issues that surround digital transformation and how companies should consider adapting their strategies to the changing landscape.
Here are 4 insights I picked up from day one of the summit.
SUMMING UP. Paul Srivorakul notes his big takeaways from his talk about digital transformation. Photo by Victor Barreiro Jr.
Build locally
This insight was noted in two talks I was able to listen to: first by Paul Srivorakul of ACommerce and Ardent Capital, and also by a breakout session talk by Art Policarpio of Mobext. Part of the discussion was based on the fact that the digital world is a great place to invest in and capitalize on, but very few are able to actually take advantage of the opportunities to make it happen.
With around 37% of Filipinos in the country having access to the Internet, and seeing the number of success stories that have come up from foreign chat apps and other well-made tech products, the Philippines could stand to make its own mark by creating its own Whatsapp, Viber, SnapChat or Uber. All these services take advantage of technology and the mobile web to create a new need that is fulfilled by the very product they provide.
The problem is, not a lot of people can take the leap. What occurs instead is that large companies see the opportunity and capitalize on the need Filipinos have, and fulfills it with the product or service they have. That's why WeChat, WhatsApp, LINE, and KakaoTalk exist in the Philippines: foreign companies are expanding where Filipinos could be taking advantage of the opportunity to shine.
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4 insights from IMMAP Summit