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Sprout Montana Bozeman Marketing Convention
http://www.sproutmontana.com Sprout Montana is proud to bring you this years Bozeman Marketing Convention. At our marketing convention you will find speakers on search engine optimization,...
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Sprout Montana Bozeman Marketing Convention - Video
West Los Angeles Santa Monica SEO Video $69 Minute
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West Los Angeles Santa Monica SEO Video $69 Minute - Video
Social bookmarking tutorial: what is social bookmarking and how to use it | Part 1
Social bookmarking is a thing we use everyday. It #39;s very powerful tool if we we share useful information for people. They are able to find answers online. It #39;s a big part of search engine...
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Social bookmarking tutorial: what is social bookmarking and how to use it | Part 1 - Video
Over the past few years, Google has repeatedly rocked the world of search engine optimization (SEO). In its efforts to provide people the most relevant, spam-free results, the search engine giant has made several major upgrades to its search algorithm. The changes have been dubbed Panda (which punishes low-quality sites), Penguin (which demotes sites that engage in shady link building), and Hummingbird (which pays more attention to the context of queries, among other things).
Most recently, on May 20, Google released an update to its Payday Loan Algorithm (aimed at spammy queries), which was originally released in 2013.
Those who practice SEO have struggled to keep up with all the changes. If you're a small business owner or online marketer, here's what you need to know to succeed in SEO today.
White-hat SEOthe type you should practice by following Google's guidelines for a "Google-friendly site"has always been about creating high-quality content. Over the years, however, many marketers and small businesses have drifted into "gray-hat" or "black-hat" SEO tactics to try and get a leg up on competitors. Such tactics often involved publishing spammy, low-quality content stuffed with keywords, buying links from questionable sources, and so on.
To win at SEO today, and for the foreseeable future, focus instead on producing high-quality content, period. In fact, the Google algorithm changes in recent years give a big push to content marketingthe practice of using content as a marketing tool to attract new customers. (See Content Marketing Tips for Small Businesses for more information.)
What does high-quality content mean, exactly? You don't need to hire a Pulitzer-prize winning author. Just create useful, interesting, topical, insightful content for your target audience and make that content easy to share on social media.
As a way of marketing themselves, many consultants and other small businesses often rely on a static website to act as an online brochure. Not that there's anything wrong with that. But when you add a blog, suddenly you have a much more dynamic websiteone that's refreshed regularly with new content.
Google makes an assumption that its users typically look for the freshest content on a topic. As a result, the search engine often ranks regularly updated websites over static ones. Regularly posting to a blog can help the blog (or the website where it lives) rank well in Google search results.
Optimizing your blog posts and website pages with relevant keywords has always been the easiest part of SEO, because it's directly within your control. And keywords are still important to SEO. They help Google understand the subject matter of a page or a piece of content.
But keyword phrases are becoming less important to search ranking success. With its big Hummingbird update, Google moves more toward an environment in which its users "talk" to its search engine using natural language queries. Speaking a search query into Google on your Android smartphone is but one example of this trend.
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What SMBs Need to Know About Ever-changing SEO
As a journalist, I want you to find this article, but after Wednesdays update to Panda 4.0, Im not sure Google will make it easy.
Google uses advanced algorithms, called webcrawlers or webspiders, that browse webpages for indexing and search engine optimization (SEO), ranking websites to provide users the most relevant results.
Panda 4.0, the most recent version of Googles search algorithm, is the companys attempt to fix the problem of poor quality content websites -- clickbait -- finding their way to the top of search results.
Aggregators with little original content [will] lose visibility, Marcus Tober, founder of Searchmetrics, a search analytics company, stated.
But days after Panda 4.0 launched, its clear that aggregators arent the only ones getting less traffic. Big name sites like eBay, Ask.com and the History Channels history.com have all been deemed losers, according to a chart published by Searchmetrics based on rankings they monitor.
The list of "losers." Courtesy Searchengineland.com
By surfacing some websites while burying others, Panda has the power to anoint the Webs winners and losers.
Moz, another analytics firm, reported similar data, showing that eBay fell from sixth to 25th in a matter of three days. Search results change and vary with time, Moz noted, but this particular change is clearly out of place, historically speaking.
In three days, eBay fell in their website rankings. Courtesy Moz
Some websites gained visibility with the Panda 4.0 update. Glassdoor.com (a career advancement site), emedicinehealth.com, medterms.com and shopstyle.com all gained traction on the search engine results page. Each of those sites increased visibility from keyword searches 100 percent to 500 percent.
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Google Panda 4.0 Anoints Winners And Losers In The Race For Space On Frontpage Results