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The Nation: Men, All Men. And Birth Control

Enlarge Tim Sloan/AFP/Getty Images

President George W. Bush signs the Partial Birth Abortion Bill surrounded by high ranking Republican Congressmen on Nov. 5, 2003 in Washington, DC. The bill banned "partial-birth abortions" except where it is necessary to save a woman's life.

Tim Sloan/AFP/Getty Images

President George W. Bush signs the Partial Birth Abortion Bill surrounded by high ranking Republican Congressmen on Nov. 5, 2003 in Washington, DC. The bill banned "partial-birth abortions" except where it is necessary to save a woman's life.

Jessica Valenti is the founder and editor of Feministing.com

Aspirins and short skirts and contraception, oh my! The last few weeks have seen a slew of Republican gaffes concerning women's sexuality. From Rick Santorum's billionaire supporter Foster Friess's waxing nostalgic about the good old days when women put aspirin "between their knees" in lieu of contraception to an online furor over whether the young conservative women at CPAC dressed too provocatively — the GOP has a major woman problem on their hands. Their fear of sex — of women's sexuality in particular — has become a major media talking point, and a source of outrage among American women. But what I don't understand is why anyone is surprised. Republicans have long based their agenda for women in a deep-rooted disdain for all things female. We've been down this road many, many times before.

When a picture of Congressman Darrell Issa's all-male panel on birth control (the make-up of which prompted several Democratic women to walk out of the hearing) hit the Internet and mainstream media — I couldn't help but be reminded of a similar picture of George W. Bush signing the "partial birth" abortion ban, surrounded by a group of smiling clapping men. All men. (Santorum was one of them.)

Dahlia Lithwick reported last week in Slate on a law that's poised to pass in Virginia that would make it legal to penetrate abortion-seeking women against their wills by requiring a medically unnecessary transvaginal ultrasound — a procedure that would count as rape under state law. Delegate David Englin told Lithwick that one Republican lawmaker told him that the invasive ultrasound wasn't an issue because women seeking abortions had already made the decision to be "vaginally penetrated when they got pregnant." Apparently once women have been penetrated, all other future penetrations should be no problem, consent notwithstanding.

If this attitude sounds radical, consider that up until 2008, it was the basis for Maryland rape law. If a woman initially agreed to sex, but later withdrew consent, any sex that followed wasn't rape. The justification was based on archaic legislation that said after the initial "de-flowering" of a woman, nothing could be considered rape because "the damage was done," she was no longer a virgin and couldn't be "re-flowered."

The focus on birth control is not new either. Conservatives and Republican appointees successfully held up emergency contraception for over-the-counter status for three years in the FDA, despite a recommendation from an independent joint advisory committee to the agency to make the drug available. Dr. W. David Hager — appointed by then President Bush to the FDA's Advisory Committee for Reproductive Health Drugs — told the New York Times about why he voted against the drug's approval, noting, "What we heard today was frequently about individuals who did not want to take responsibility for their actions and wanted a medication to relieve those consequences." (Hager also penned a book in which he argued that prayer could cure PMS — quite the expert on women's health!)

It also came out that in an internal memo FDA medical official Janet Woodcock argued against making the contraceptive available over the counter for fear that it would cause "extreme promiscuous behaviors such as the medication taking on an 'urban legend' status that would lead adolescents to form sex-based cults centered around the use of Plan B." (The same fear-based rhetoric over young women becoming promiscuous was used when conservatives tried to hold up Gardasil, the HPV vaccine that prevents cervical cancer.)

But let's not fool ourselves into thinking that this is just a problem of men attacking women's rights. Conservative women's rights groups, always eager for a patriarchal pat on the head, have long thrown other women under the bus under the guise of protecting them from their own wanton sexuality. The Independent Women's Forum — who oppose the Violence Against Women Act, Title IX and who don't believe pay inequity exists — started a campaign years ago to get the award-winning play The Vagina Monologues banned from college campuses, arguing that it's pornographic and reduces women to their body parts. (Specifically, the one they'd rather not think about.) The Clare Boothe Luce Policy Institute, another right-wing women's organization, launched a campaign and contest in 2008 to "Bringing Back the Dowry and Hope Chest." The winner received a "cedar-lined hope chest filled with $1000 worth of dowry items" as well as $500 toward her future wedding. Retro-chic!

Given this long history of paternalism and efforts to rollback women's rights — I think the calls that the GOP is launching a "war on women" are right on, but years late.

Perhaps today, with the Internet moving information faster than ever before, Republican and conservative sexism doesn't go as easily unnoticed (just ask the folks at Komen). Perhaps the influx of young women and feminists into self-directed and social media activism has changed the course of the national debate. Or maybe women are just fed up with yet another legislator dictating how they should run their lives and use their bodies.

Whatever the reason, we need to ensure that Republicans are held accountable and don't get to brush these comments and actions off as mistakes or misunderstandings. Because they're not simple gaffes, they're a crystal clear window into the future that the GOP wants for women.

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The Nation: Men, All Men. And Birth Control

Local Corporation Releases In-Ad Polling Functionality for RAMP Rich Media Ads

IRVINE, Calif.--(BUSINESS WIRE)--

Local Corporation (NASDAQ: LOCM - News), a leading online local media company, today announced that its Rovion Ad Management Platform (RAMP) now includes the ability to add real-time polling results to any rich media advertisement, just in time for the 2012 election ad campaign season.

RAMP’s drag and drop functionality allows users to create polls and display results with just a few clicks. The platform’s easy-to-use reporting tool provides immediate results, helping companies and political campaigns quickly decipher polling insights, measure preference ranking and refine messaging.

“The ability to add real-time voting through RAMP’s self service interface eliminates the need for technical personnel and as a result, saves time and reduces cost. Especially with the upcoming 2012 elections, real-time opinion polls in rich media ads that cross mobile and desktop environments can be a powerful tactical advantage for campaigns,” said Michael Sawtell, Local Corporation president and COO.

According to STRATA’s recent survey of advertising agencies, 42 percent say their 2012 political ad spend will be more than 2010.

“We are excited to offer new and compelling features within RAMP, as we continue to integrate the platform and other recent acquisitions into our broader product suite and discover additional opportunities for strategic growth,” said Sawtell.

RAMP by Rovion is the first automated solution that enables agencies, the brands they represent and publishers to create and publish original rich media ads without code or the Adobe® Flash® authoring tool. The custom platform enables the flexible, creation of rich media ads using a single ad tag that can be viewed online or on mobile devices. For more information, please visit: http://www.rovion.com/.

About Local Corporation

Local Corporation (NASDAQ:LOCM - News) is a local media company that specializes in connecting brick-and-mortar businesses with online customers using a variety of innovative digital marketing products including local rich media, local business and product search, mobile, SEO, web hosting, social media and daily deals. The company serves a million consumers a day on the flagship Local.com website, Spreebird.com and a network of more than 1,000 regional media sites. To advertise, or for more information, visit: http://www.local.com/ or http://www.localcorporation.com.

Local Corporation is a registered trade name of Local.com Corporation.

Adobe and Flash are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries.

Forward Looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate," "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements. Key risks are described in the filings we make with the U.S. Securities and Exchange Commission. The forward-looking statements in this release speak only as of the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason. Unless otherwise stated, all site traffic and usage statistics are from third-party service providers engaged by the company.

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Local Corporation Releases In-Ad Polling Functionality for RAMP Rich Media Ads

Krux Launches Krux Apps; Audience Data Control Solutions for Smaller Website Operators

SAN FRANCISCO, CA--(Marketwire -02/23/12)- Krux (krux.com), the technology leader in cloud-based consumer data solutions, today announced the public release of Krux Apps, a suite of audience, performance, and revenue optimization tools built for smaller websites. Krux Apps helps website operators deliver faster pages and safer web experiences; identify, understand, and engage with their most valuable users; and drive more revenue from advertising.

Krux's cloud-based infrastructure helps websites capture, control, and connect consumer data signatures across screens and sources. With the Krux platform, companies put that data to work delivering web experiences that are cooler, safer, faster, and smarter. With the Krux Apps offering, the company has adapted components of its broader Audience Data Control platform for smaller operators with a focus on friction-free adoption and ease-of-use.

"With the Krux Apps launch, we continue to make good on our promise to help anyone with a website deliver experiences that are more personal, more secure, and more valuable," stated Tom Chavez, co-founder and CEO of Krux. "Consumer web data challenges are not unique to big digital media players, and with the Krux Apps launch, we're enabling the broadest possible access to solutions all operators need to survive and thrive."

The Krux Apps suite provides audience, performance, and revenue optimization tools. The offering builds on the extensive investments in the Krux's enterprise platform, bringing the efficiency and scalability of cloud-based Audience Data Control to a group of operators that have been underserved in the Big Data revolution.

Krux Apps capabilities reflect the increased focus on web data security and web performance optimization. Krux Apps also helps operators better understand who their users are and what those users need. Most notably, Krux is investing heavily in understanding social dynamics and using that insight to deepen engagement in support of traffic and revenue growth. Krux Apps modules include:

Krux Data Sentry: Monitor who's skimming site data and its load-time and privacy impact Krux SuperTag: Optimize page load time through smarter tag serving Krux Optimizer: Grow ad revenue with simple, turnkey optimization Krux Site Speed: Understand page performance and how to improve it Krux Audience: Understand loyalty, social activity, and demographics to deepen engagement

"We're a focused niche, our audience data control needs are no less critical than networks," stated Ben Johnson, CTO of InvestingChannel.com. "What is different, however, is our willingness to go great lengths to serve our clients. With Krux Apps launch, Krux has nailed it, giving us solutions that deliver huge value, far greater than you'd expect given the simple implementation and overall ease-of-use."

Krux Apps has been in private beta since Q4 2011 with a broad and diverse set of early adopters, including sites such as Memorize.com, TripleChain.net, FashionistaLab.com, DeQueVa.es, BrainyQuote.com, and InvestingChannel.com. These early members of the Krux Apps community provided invaluable feedback, fire-testing the technology and shaping the at-launch feature set. Participants in the private beta reported remarkable results:

Niche content and information websites like Memorize and Fashionista Labs gained new insights from Krux Audience that have catalyzed changes to content and marketing strategies A news and information publisher used Krux SuperTag to optimize tag serving and reduced page load by 33% BrainyQuote tapped the potential of Krux Optimizer and saw advertising yield improvements of 25% TripleChain.net and DeQueVas.es leveraged insights from Data Sentry and Site Speed to understand and respond to the data and performance risks presented by third-party data collectors

Analytics and reporting capabilities of the Krux Apps suite are available at no charge to all who wish to use them, and modules geared towards website management and optimization will be available with a simple, volume-based subscription model. As of February 23, the Krux Apps beta program is open to the public. Companies interested in joining the Krux Apps community can learn more at krux.com.

About Krux:
Founded in 2010, Krux delivers data fabric for the consumer web. The company's platform helps websites capture, control, and connect data across screens and sources. With Krux, companies deliver cooler, safer, faster, smarter web experiences. With Krux, consumers gain confidence that their favorite websites are operating under the plain light of day. Dozens of website operators in the US, Europe, and Asia have adopted Krux technology, including companies like NBC Universal, Sanoma, Recruit, Financial Times, and The Wall Street Journal Digital Network. Find out more at krux.com.

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Krux Launches Krux Apps; Audience Data Control Solutions for Smaller Website Operators

Jordan sues for control of his name in China

Peter Parks / AFP - Getty Images

A pedestrian passes a branch of Chinese sportswear shop Qiaodan Sports in Shanghai on Thursday. Retired NBA superstar Michael Jordan announced that he has filed a lawsuit in China against Qiaodan Sports Company Limited over unauthorized use of his name.

By Ed Flanagan, NBC News

BEIJING – Between Linsanity and Apple’s iPad trademark case, it seems like the only things on people’s minds in China right now are basketball and trademarks.

Leave it to “His Airness” to elevate that talk to another level.

Earlier today, NBA legend Michael Jordan issued a statement announcing that he has filed a lawsuit in Chinese court against Qiaodan Sports Company Ltd., charging the company with using his name and playing number without permission.

“A Chinese sports company has chosen to build a Chinese business off my Chinese name without my permission,” said Jordan in a video statement posted on a special website announcing the suit. "It pains me to see someone misrepresent my identity.”

“Qiaodan” is a transliteration of the name Jordan has gone by in China since he and the NBA took China by storm in the ‘80s and ‘90s, transforming the mainland into a nation of basketball diehards.

“It is deeply disappointing to see a company build a business off my Chinese name without my permission, use the number 23 and even attempt to use the names of my children,” Jordan said, referring to Qiaodan’s recent bid to trademark the name of his children in China. He continued by saying, “I am taking this action to preserve ownership of my name and my brand.”

Jordan’s announcement is a blow to Qiaodan, a Chinese sportswear and footwear manufacturer that has its roots in the 1980s but found tremendous financial success when it changed its name to Jordan’s Chinese moniker in 2000.

Company: Lots of people named 'Jordan'
Since that time, Qiaodan has borrowed heavily from the Jordan mystique to drive sales in China. His iconic number 23 is on much of their sportswear and advertisements and equipment often sport a logo which greatly resembles Nike’s iconic “Jumpman” logo, which accompanies virtually all of Jordan’s branded gear.

Still, the company denies any connection to the NBA legend and argues any resemblance is coincidental.

Speaking to Chinese media today, a spokesman for the company brazenly claimed, “There is no connection, 23 is just a number like $23 or $230 dollars… I don’t think there is a problem at all here.”

He continued by saying Qiaodan goes to great lengths to advertise that the company was a “China national brand” and that there was no need to tell every customer that they are not associated with Jordan since their brand is already unique to the mainland.

Bob Leverone / AP

Charlotte Bobcats owner Michael Jordan smiles as he announces a cash donation to the Second Harvest Food Bank on Feb. 20 in Charlotte, N.C.

“Not everyone will think this is misleading,” said the spokesman. “There are so many Jordans besides the basketball player – there are many other celebrities both in the U.S. and worldwide called Jordan.”

A bold claim by Qiaodan, but one that is seemingly refuted by a 2009 survey conducted by a Shanghai marketing company. They found that 90 percent of 400 young people polled in China’s small cities believed Qiaodan Sports was Michael Jordan’s own brand.

“We live in a competitive marketplace, and Chinese consumers, like anyone else, have a huge amount of choice when it comes to buying clothing, shoes and other merchandise,” said Jordan, “I think they deserve to know what they are buying.”

It’s a sentiment echoed by Nike, who markets the “Jordan” brand in China under its English name, which the Oregon-based company registered in China in 1993. It failed, though, to register the Chinese name, allowing Qiaodan to take it in 1998. Attempts by Nike to legally halt Qiaodan from selling under that name were blocked by the Chinese government’s state trademark office 

Subsequently, one can walk into a sports store here in China and often find Nike’s official Jordan line of sportswear on sale just a few racks down from Qiaodan’s brand.

Why now?
In lieu of Nike’s previous experience in attempting to protect its trademark and the fact that Jordan himself has waited 11 years to make his first high profile attempt to stop Qiaodan, the question is: “Why now?”

The answer to that may be found in two recent legal decisions involving two other NBA players.

Stan Abrams of the invaluable China legal and business blog, China Hearsay, wrote about two cases involving Chinese basketball stars – Yi Jianlian and Yao Ming – and the parallels between their two trademark cases and the suit Jordan is bringing against Qiaodan.

In the Yi Jianlian case, a company unaffiliated with the player registered for the trademark of his name in 2005. Yi filed a complaint with the Chinese Trademark Review and Adjudication Board and won in 2009; he also won a subsequent appeal in 2010.

Yao Ming faced a similar issue when he filed suit and won against another Chinese sporting goods company, Wuhan Yunhe, which had attempted to trademark a name associated with the former NBA superstar.

In both cases, lawyers for the players cited Article 31 of Chinese Trademark Law which states: "An application for the registration of a trademark shall not create any prejudice to the prior right of another person, nor unfair means be used to pre-emptively register the trademark of some reputation another person has used.”

Perhaps seeing the trademark law now being more stringently enforced in cases closely paralleling his own, and already knowing the terrific economic potential for himself and his brand in China, Jordan must have seen this as the time to make a definitive move against Qiaodan.

Considering Nike’s failed injunction and the fact that Qiaodan is a purely homegrown Chinese company – a fact that should not be underestimated - Qiaodan must have appeared frustratingly untouchable to Jordan, who touched on fairness in his statement.

“When I was a former player, I played within the rules, I played off of honesty,” said Jordan. “Today, even in business, honesty is something that I truly, truly hold as a high value, and I stay within the guidelines.”

While the lawsuit is primarily for control of his Chinese name in China, Jordan has pledged that any money earned in the lawsuit will be “invested in growing the sport in China.”

“No one should lose control of their own name; China recognizes that for everyone. It’s not about the money; it’s about principle—protecting my identity and my name.”  

One person who should take heed of Jordan’s words? Current NBA phenom, Jeremy Lin, whose Chinese name was registered by a Chinese company back in 2010.

Watch Jordan's video statement

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Jordan sues for control of his name in China

How social networking can boost your workout

You wouldn’t walk up to a co-worker’s cubicle and challenge him to do 25 sit-ups on a typical workday, but you might challenge him online if your company was using one of the new social media platforms designed to encourage employees to stay (or get) in shape.  Or you might find that challenge in your own inbox, or an offer to go for a bike ride after work.

A growing number of companies are banking on social media to boost the participation rates in their employee wellness programs. As it is, about 90 percent of companies (with more than 5,000 employees) use the web to deliver their wellness programs. For example, one employee wellness company, ShapeUp, has a Facebook-like platform, where people invite “friends” to participate, create “teams,” and can log their own fitness and weight control efforts and see how they’re doing compared to others in their company.

“The prime motivator is the social accountability we engender,” said Dr. Rajiv Kumar, founder and chief medical officer of ShapeUp. The “friends” can be a powerful motivating force, especially when everyone can see how much (or little) you’ve done each week.

“We believe this peer accountability, which is stronger than accountability to a faceless HR department, can be as powerful, if not more, than financial incentives,” Kumar said.

According to ShapeUp’s research, about 30 to 50 percent of employees at their client companies participate in their social media wellness program compared to, say, a typical walking program, for which 15 percent participate, or a weight loss program, for which about 8 percent partake.

Other studies explain why social media may help motivate people to exercise more or lose more weight. These studies show that peers have a big impact on your health behaviors. When people are losing weight around you, you’re more likely to lose weight, and when they’re quitting smoking, you’re more likely to quit too. But it can also go the opposite way - when they eat donuts, you’re likely to do that as well!   

ShapeUp makes fitness and nutrition challenges and the teams compete against each other to see who can walk the furthest (measured with pedometers), bike the most miles, lose the most weight, eat the healthiest, and do the most sit-ups. Employees log their efforts and accomplishments daily or weekly. If you don’t enter your log for a few days, you may get a friendly nudge from a teammate. On the other hand, when you run a 5K or simply go for a long walk, you might get a round of cyber high-fives from your teammates.

One of the best aspects of these social media wellness programs is that they are like Match.com for exercisers. You can crowd source a cycling partner, jogging buddy or someone to play tennis with.  If your company isn’t doing social media wellness, you can check out Fitocracy and Daily Mile, direct-to-consumer websites that use the same concept of social media to help people meet their fitness and nutritional challenges.

Laurie Tarkan is an award-winning health journalist whose work appears in the New York Times, among other national magazines and websites. She has authored several health books, including "Perfect Hormone Balance for Fertility." Follow her on Twitter and Facebook.

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How social networking can boost your workout