Most of the time, SEOs are asked to come in after a website has already been built. Often long after, by which point the website may need updating anyway. And then they are expected to pull in visitors and sales to a site which may not be up to the job.
If you are having a new website built, my advice would be to invest in some SEO advice right from the start or alternatively hire a developer who actually gets SEO.
But if thats not an option, this post is a list of the most important SEO / marketing related things you need to consider when creating a website, so your new website will be truly SEO ready.
With HTML and CSS there are just about an infinite number of ways to achieve any result. But that doesnt mean all of the possible solutions are equally good. A well coded site will keep code bloat to a minimum and keep the layout as simple as possible, without using unnecessary code.
You may think it doesnt matter as long as the site looks good for users, but here are a few reasons to keep your code simple and effective:
Unfortunately if you dont already speak HTML, its pretty difficult to know whether your code is bloated or not, but it is worth asking your developer what he will do to minimize it, to find out whether this is something he/she has considered.
Now days blogging is practically a requirement for most businesses and doing it well is crucial. There is really no excuse for not having a blog and if you are having a new website built, it is worth using a CMS that includes an integrated blog.
Ensuring your blog is an integral part of your site is better for user experience and will strengthen your brand. And by integrated I mean:
A common problem I see with sites that use WYSIWYG (what you see is what you get)editors is that every piece of content is styled individually, often with extra bloated bits of code thrown in by the editor. This adds to code bloat (see point one), but also negatively affects the consistency of the site.
The rest is here:
SEO 101: 9 #SEO Considerations When Building a New Website by @Think_Traffic