Mediaboss Marketing

Social networking sites keep people connected. Many people feel without LinkedIn and Facebook, for example, personal relationships would fizzle. Its becoming the same for business relationships. Social networking is becoming more and more of a powerful ally for businesses every day. Many business owners already know if theyre not plugged in, rivals will swoop in and connect with potential customers quicker.

Thats not enough anymore; business owners need to continuously look for new ways to leverage social data to reach consumers on a more personal level.

A pain point for a lot of online users is the login process. Every different website we go on requires a user name and password. A new way to log in is through a social login. It allows users to use login information from a social networking service such as Facebook or Twitter to sign into a third-party website. Users will log in with one user name and password for access to many accounts.

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Social login also leads to a more personalized experience because of information extracted from your login page. You might get happy birthday wishes, gift idea suggestions based on your interests, etc. But this personalized experience may not agree with all users. Biographical info, location, interests and the ability to post things to friends are not things every user will give away that freely.

Another fear of using a social login is the worry that spam will hit their news feed on Facebook. Businesses can make the promise to not sell personal information or spam users.

Gigya is a social infrastructure company that works with more than 700 customers, which include NBC, Pepsi, Verizon and Nike to help make their businesses more social.

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Businesses Try Getting Personal With Social Networks

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PORTLAND, OR--(Marketwired - June 04, 2013) - onOne Software, Inc., the leading developer and provider of photo effects for everyone, today announced the availability of Perfect Photo Suite 7.5 for Adobe Photoshop, Adobe Photoshop Lightroom, Adobe Photoshop Elements, Apple Aperture, and as a standalone application. The update includes a new Quick View Browser, refinements to the Perfect Brush, tested compatibility with the upcoming Lightroom 5, performance improvements, and general bug fixes. Also included since the initial launch of Perfect Photo Suite 7 are tools that tackle problems commonly encountered in photo editing -- Red Eye reduction tools and a Clone Brush that removes distractions.

"We are happy to deliver these new updates in Perfect Photo Suite 7.5," said Craig Keudell, president of onOne Software. "They are part of our continuing efforts to improve our software. We are a small company, made up of photography lovers, and we're always looking to improve what we do and how we do it to support photographers of all skill and interest levels to help them create the images they love."

The updates in Perfect Photo Suite 7.5 include:

Quick View Browser: The Quick View Browser gives users the ability to see all of their images, effects or presets in a full-screen gallery. In Perfect Layers, it makes it easy to browse image folders and quickly navigate through images. In Perfect Effects and Perfect B&W, the Quick View Browser showcases effects or preset categories on an image at one time, making it easy to compare and select amongst them.

Perfect Brush Improvements: Refinements have been made to the Perfect Brush to give users even more control. Previously, the Perfect Brush only allowed for continuous sampling of colors under the center of the brush while performing edge-detecting masking. Now, it can lock on a sampled color while masking, which is helpful when brushing through complex areas such as branches and window panes.

Red Eye Reduction Tools: Two solutions for red eye reduction are available in Perfect Photo Suite 7.5. In Perfect Portrait, red eye reduction is built into the automatic face detection feature. In Perfect Layers, the Red Eye tool is available as a brush, which can be dabbed to remove red eyes caused by flash photography.

Clone Brush: The Clone Brush quickly and effectively removes distractions in photos, such as power lines or people. The brush feather and opacity may be adjusted, and any shape or object may simply be painted over.

Find more information on the updates in Perfect Photo Suite 7.5 at http://www.ononesoftware.com/blog

With continued support for Aperture 2.1 and 3, Photoshop CS6, CS5 and CS4, Lightroom 4, 3, 2 and the upcoming Lightroom 5 and Photoshop CC, Perfect Photo Suite 7.5 includes:

Availability

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onOne Software Announces Availability of Perfect Photo Suite 7.5 for Adobe Lightroom, Photoshop, and Photoshop ...

By The Associated Press

SAN FRANCISCO - Microsoft will add its popular Outlook email program to more tablets running on a lightweight version of its Windows operating system as part of a free software update this year.

The Outlook 2013 app will be given to owners of Microsoft's Surface tablet and similar devices running Windows RT. That's a slimmed down version of Windows 8, a radical overhaul of the ubiquitous operating system used on most personal computers.

Microsoft Corp. is preparing to modify Windows 8 in response to consumer complaints about the redesigned system released last October. The Redmond, Wash., company announced the addition of Outlook for Windows RT tablets Wednesday at a computer trade show in Taiwan.

A specific release date still hasn't been set for the upcoming update, called Windows 8.1.

Windows 8 includes touch-screen controls and displays applications in a mosaic of interactive tiles as part of an attempt to expand the system on to tablets. The operating system also remains compatible with keyboards, computer mice and programs created for traditional PCs.

The dual format has confused and frustrated some long-time users, contributing to lukewarm sales for devices running on Windows 8 and Windows RT.

Windows RT's omission of Outlook was among the grievances. Outlook's absence was magnified by Microsoft's inclusion of other popular programs, such as Word, Excel and PowerPoint, on the Surface tablet and other Windows RT devices. Unlike Windows 8 tablets, RT devices can run only programs specifically designed for it, so it hasn't been possible to buy Outlook separately.

The Outlook announcement came as Microsoft showcased previously announced features of Windows 8.1 at the Computex show in Taiwan. Tami Reller, chief financial and marketing officer of the company's Windows Division, said the 8.1 update took into account input from consumers on the Windows 8 system.

"Windows 8.1 furthers the bold vision of Windows 8 by responding to customer feedback and adding new features and functionality that advance the touch experience and mobile computing's potential," Reller said.

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Microsoft's software update to bring Outlook to Surface tablet, other Windows RT devices

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