"I see the world of SEO continuing to be focused and even    reliant on links in a lot of ways, but not reliant on the    tactics we've used to acquire them in the past. So I think that    link earning is going to replace link-building." -     Rand Fishkin, Moz    
    No ones arguing that links are becoming less important to    online visibility. If anything, theyre only becoming more    important. Actively "building" links is still an important    component of a successful SEO strategy. However, the    approaches, and mind set, that used to work are becoming    ineffective. Now, successful link-building requires a    completely fresh approach.  
    Welcome to "Domain Equity Development."  
    The old approach to link-building was fairly straightforward.    Most people would begin by making a list of sites with high PR    (PageRank) and simply email each webmaster asking for a link    back to their website. Other common techniques included    low-quality guest posting, article marketing, and comment    links. These techniques were relatively easy to implement and    could be scaled by marketers.  
    Unfortunately for those using these techniques, the game has    changed. Using most of these techniques wont bring much    benefit, and could risk the long-term integrity of your site.    Forward-thinking SEOs are changing the way they do things and    ushering in a new approach to link-building.  
    Domain equity development (DED) is the new "link-building."    This approach utilizes many elements of traditional    link-building, but the techniques, expectations, and outcomes    are radically different. DED utilizes techniques and strategies    from all marketing channels to give equitable value to your    organizations domain. Its link-building for those who fully    adopt the integratedapproach to digital marketing. A    DED formula looks more like this:  
    Domain Equity= (Content Marketing +    Brand Recognition + Subject Matter Expertise + Social Signals +    Link Building)  
    One of the most important differentiating factors between this    approach and the old, traditional approach to link-building is    how you measure success. It was only a few years ago that    people began questioning the importance of PageRank.  
    Before that, a slight increase in your sites PR was the most    important measure of success. Now, its almost redundant.  
    Domain equity development uses a far more integrated approach,    not only for link-building, but to measuring overall    success. DED is all about key performance indicators (KPIs)    like referring website traffic, brand visibility, relevancy,    and UX.  
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Domain Equity Development: A Fresh Perspective on Link-Building