3 Ways For CMOs To Integrate SEO With Other Digital Marketing Teams
In the past, things like content marketing, social marketing, PR, affiliate marketing, and advertising for a business have all operated independently of one another. As the world becomes more digital, though, one thing thats become clear is thatsearch engine optimization (SEO) cannot act as a stand-alone department. Integrating SEO with all different digital marketing teams across the board is increasingly important.
By doing so, you have the opportunity to reinforce and supplement the impact of each distinct marketing method, aiding in improving overall marketing efforts, increasing brand awareness, and driving more traffic to your companys website.
If youre a chief marketing officer, here are three ways to begin the process of integrating SEO with your other digital marketing teams:
1. Start with the Basics
SEOs, PR professionals, and social marketers should all work together to build a brands awareness and online reputation. Jarrod Hunt, CMO of digital marketing agency Digital Current states while each marketing team will work independently on certain things, one way to integrate SEO alongside other marketing efforts is to have an agreed upon set of keywords that all marketing teams will use. Targetkeywords are an easy and efficient way to bond different marketing teams together during a marketing campaign. Online tools to establish keywords are a great resource. If youre having trouble creating effective keywords, consider using Google Google Adwords or Google Trends.
Source: boardroomtalks.com
2. Relay a Consistent Message Across all Marketing Channels
Relaying a consistent message across all marketing channels has two important parts: the first is amongst different marketing teams the consistent message should be that everyone wants the business to grow, and that by working together, chances of success are much greater. The second refers to the message thats put out by different marketing departments to a target audience whether its content, PR, creative, or social media, all marketing teams should be sharing the same, agreed upon, brand message.
Consistency in message is important to reinforcing brand authority, and creating a unified marketing vision can be essential for the company. However, according to Prashant Puri, CEO of Adlift, a digital marketing agency specializing in SEO, sharing the same brand message isnt always easy, especially if a how-to conversation doesnt occur amongst different departments.
Leveraging pay-per-click campaigns to test ad copy or relevant keywords, increasing PR outreach to build interest about a campaign, relying on data to make decisions together, and using social media to cover a campaign are all great ways to start building the foundation for relaying a consistent message.
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3 Ways For CMOs To Integrate SEO With Other Digital Marketing Teams