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Teaching moral development is a process, the lessons more complex as the child grows up. "You can teach the little ones right and wrong pretty easily. As they get older, the areas of gray become more complex. We believe that besides being intentional, it needs to be systematic," said Sipos of her organization, a national nonprofit that works primarily with schools on character education.

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While parents take seriously the task of teaching children values, a new Pew Research Center survey released Thursday shows a gulf between how conservatives and liberals, women and men, young and old and different races order the values they believe children should be taught.

The report, "Teaching the Children: Sharp Ideological Differences, Some Common Ground," looked at 12 different qualities parents might try to inculcate in children. It found chasms between liberals and conservatives, but also near universal agreement despite ideological differences.

"We found a remarkable amount of consensus about certain traits responsibility, hard work, helping others," said Jocelyn Kiley, Pew associate director of research and one of the report's authors. "There are also some rather striking differences across ideological groups."

People categorized as "consistent conservatives," for example, tended to place a high premium on teaching children religious faith, while "consistent liberals" did not. The consistent liberals found great value in teaching tolerance, which was much lower on the conservatives' priority list. Curiosity ranks high on liberal rankings, but low for conservatives. Obedience comes in last on the consistent liberal list and was ranked fifth among consistent conservatives.

The report noted that women and men had similar priorities, although women listed helping others and empathy as important more often than men did. Women put a "somewhat higher priority" on teaching religious faith.

Breaking the priorities down by age showed differences in valuing obedience 68 percent of those 65 and older prioritize it, compared to 56 percent for those younger than 30.

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Numerous surveys, studies and organizations have looked at how kids learn character and values.

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Liberals teach kids tolerance over faith; conservatives teach kids faith over tolerance, according to new Pew survey

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Congressional Democrats Stage Photo Opp, Demand Redskins Name Change - Video

Washington GOP bigwig Karl Rove says that it is still possible Republicans wont win a Senate majority in the fall midterm elections.

Yes, that Karl Rove the chief strategist for George W. Bushs 2000 presidential campaign, top fundraiser for the right-leaning American Crossroads super PAC, the guy who argued on air when Fox News awarded Ohio to President Obama on election night 2012. In other words, a staunch figure in the party.

Mr. Roves got a piece in the Wall Street Journal today titled Why a GOP Senate Majority Is Still in Doubt. It argues that the Democrats might still maintain control of the chamber after November despite their disadvantages, which include President Obamas poor approval ratings, some lackluster performances by Democratic candidates, and greater enthusiasm amongst Republican voters.

Why? In a word, money. Rove notes that to this point Democrats have outraised and outspent Republicans on Senate races, by some measures. Democratic candidates have spent $24 million more on TV ads than their GOP opponents, Rove writes.

Republican candidates and groups must step up if they are to substantially reduce that gap, writes Rove.

Is this just someone who benefits from fundraising saying that lack of fundraising is a problem? After all, to a hammer, every problem is a nail thats sticking out and needs hammering down. Or something like that.

Maybe. But on the other hand, Rove is a smart guy, and hes not the only one pointing to a GOP cash shortfall to explain the surprisingly close midterm Senate contest.

Nate Silver, the data whiz behind the new 538 data journalism site, said this week that Democrats have more cash than the GOP in key Senate races. Thats a possible reason why some election forecasts show the battle for the chamber to be a toss-up, according to Silver.

And campaign ads do matter particularly when a candidate can outspend their opponent, and time is short until Election Day, so the effect doesnt wear off.

So maybe Roves right. He also emphasizes that Republican candidates have to campaign as a block to the ambitions of the unpopular President Obama. But his warning might be late. Thats not because theres too little time for Republicans to catch up. Its because they already are or already might be, rather, if polls and forecasts are any guide.

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Why is GOP's Karl Rove warning Democrats might keep Senate?

When a handful of Republican Senate candidates called for oral contraceptives to be sold without a prescription, Democrats cried foul.

Republicans still want to repeal "Obamacare," they said, and insurers generally don't pay for over-the-counter products. Women would end up paying more for over-the-counter contraceptives than they would under the free, mandatory coverage provided under President Barack Obama's 2010 health law, Democrats said.

The Republican pitch to sell select forms of birth control over the counter is "a cynical attempt to mask their larger efforts," said the Planned Parenthood Action Fund. Other critics say Republicans are desperate to narrow the "gender gap," in which women especially young and single women prefer Democratic candidates.

That's the message Democrats are pushing in four states where Republican Senate nominees have endorsed over-the-counter birth control pills: Colorado, North Carolina, Virginia and Minnesota. The stakes are highest in North Carolina and Colorado, where tight races will help decide whether Republicans gain the six new seats they need to control the Senate.

The over-the-counter proposal is something Republicans "are coming up with now to try to take some of the heat off of what they've done," Sen. Kay Hagan, a North Carolina Democrat, said in an interview. "I think women are consistently upset about people playing politics with their health care."

Hagan is competing against Republican challenger Thom Tillis, speaker of the state House. Tillis, a steady critic of "Obamacare," surprised Hagan at a recent debate by calling for over-the-counter sales of oral contraceptives.

It would provide "more options for women for contraception," Tillis said.

Hagan and her allies later noted that Tillis has supported the "personhood" initiative, which would give fertilized human eggs the same rights as adults. He says, however, the initiative shouldn't restrict access to contraceptives, and abortion should be allowed in cases of rape, incest and to save the mother's life.

Democrats also note that Tillis supported the cutoff of state funds to Planned Parenthood, whose clinics provide women's health screenings as well as abortions.

Reproductive rights is also a front-burner issue in Colorado, where first-term Democratic Sen. Mark Udall faces Republican Rep. Cory Gardner. Udall is hammering Gardner for his previous support of a "personhood amendment" to the state constitution.

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Senate Races: Democrats Decry Birth Control Plan