Mediaboss Marketing

Southfield, Michigan (PRWEB) September 15, 2014

Biznet Internet Solutions (http://www.biznetis.net) today launched a unique online diagnostic tool that assists companies in determining their readiness to adopt marketing automation as a means to increasing sales and enhancing revenue.

Called the Biznet Marketing Automation Health Check, the tool is a multi-question survey that gathers information about a companys marketing and sales activities, and then returns a score indicating the firms marketing automation health.

Weve found that many companies who recognize the value of marketing automation arent quite sure whether they are ready for it, says Biznet founder Kevin Krason. Worse, they dont know how to determine their readiness. Our Health Check gives them immediate feedback.

Marketing automation (MA) is a fast-growing, advanced form of digital marketing. Using MA, companies can increase the number of sales-ready leads they generate from their marketing efforts, as well as increase revenue and shorten sales cycles.

Studies have shown that companies who use marketing automation to improve their lead nurturing generate 50% more sales-ready leads at 33% lower cost.

The no-obligation Health Check is free. It is part of Biznets suite of marketing automation services that combine to form what Krason calls the ultimate lead machine.

Digital marketing used to consist of buying Google ads, sending out an occasional email, and hoping prospects showed up at the door, Krason explains. But companies are now demanding more from their marketing efforts. They want to see hard-and-fast results. Marketing automation provides those results and the corresponding ROI.

Marketing automation is also a means to faster growth. One study showed that 63% of companies that are outgrowing their competitors use marketing automation.

Marketing automation is here to stay, Krason says. It used to be just the Fortune 500 companies could afford it. But were putting it within reach of anybody.

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Biznet Internet Solutions Launches Marketing Automation Health Check to Help Firms Generate More Leads, More Sales ...

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Austin, TX (PRWEB) September 16, 2014

Shweiki Media Printing Company teams up with Stephanie Scheller, Sales Trainer and Coach for Eric Lofholm International--an organization founded to professionally train people on the art and science of selling--to present a must-watch webinar on why social media plays an important role in marketing as a publisher. Social media marketing is one of the cheapest and most effective marketing techniques, and, when executed properly, it has the potential to help publishers reach the right audience more quickly and effectively than any other marketing method. Here, Shweiki and Scheller present four effective rules for running an effective social media marketing campaign.

1. Market to the Right Social Media Audience

Publishers will often push out a general social media message without considering the target audience. To pinpoint an audience, one will need to consider all demographic data: age, income, gender, occupation, education, race or nationality, religion, and even interests. For example, a social media marketing campaign geared towards college students should not be used to market to high school students. In this example, both age and interest categories differ between the two audiences. Though there are exceptions to every rule, publishers can maximize their social media marketing potential by avoiding attempts to cater to the exceptions.

2. Utilize Only the Best Social Media Platforms

While there are thousands of social media platforms and social media marketing tools available on the web, one should only focus on four or five platforms. Publishers can decide on their arsenal of social media marketing tools by researching what demographics each platform appeals to. For example, while Facebook has a large audience, it is generally less effective in drawing younger crowds who are more drawn to websites like Twitter and Instagram.

3. Use the Appropriate Social Media Language

Depending on the publishers audience, he or she may decide what social media language to use. Language includes not only word choice and text but also media attachments such as links, pictures, and videos. Deciding which and what kind of media to use is dependent on ones audience. People share what they know and what they understand. If a publishers audience does not understand or relate to a social media post, it is less likely that the post will be shared.

4. Align the General Marketing Message With the Social Media Campaign

Too often, publishers will attempt the scattershot approach in marketing. They will throw out tiny pieces of information and hope something will appeal to their audience. However, it's not wise to utilize this method. Publishers find more positive outcomes in lining up their general marketing message with their social media message. Pictures, videos, and shared links should be in line with the general marketing message in order for one to have an effective social media marketing campaign.

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Social Media Marketing for Publishers: Shweiki Media Printing Company Presents a Webinar Featuring Four Must-Know ...