Mediaboss Marketing

LOS ANGELES--(BUSINESS WIRE)--

impreMedia announced today that US Hispanic Media Inc. (USHM), a subsidiary of S.A. La Nacin, has reached an agreement to become impreMedias strategic and controlling shareholder. This agreement will enable impreMedia to accelerate its transformation into a robust multimedia company by combining impreMedias knowledge of and access to the U.S. Hispanic market with USHM and La Nacins know-how and successful track record across print and online media platforms in Latin America.

impreMedia has a strong history of quality content that deeply engages audiences, local brands that resonate with the local communities they serve, market knowledge and an entrepreneurial approach. These elements constitute an outstanding platform for further development of new products, with an aim to attract new audiences and become the first choice for advertisers addressing the US Hispanic market,stated Eduardo Lomanto, USHM President.

Monica Lozano will remain CEO of impreMedia. Its editorial content will remain under the direction and control of impreMedias newsroom staff, and current management of impreMedia will also remain. In addition, Francisco Seghezzo, former Corporate Planning Director of S.A. La Nacin, will join impreMedia as COO.

Monica Lozano is a highly respected figure in Hispanic media and the Hispanic community. Under her remarkable leadership, she has built a powerful team and a strong portfolio of brands. Her expertise and strategic insights are vital to us as we execute plans for growth and diversification, continued Mr. Lomanto.

The 2010 Census re-confirmed the undisputed importance of the U.S. Hispanic market. The arrival of a prominent Latin American media company signals the increased confidence of international firms in the exploding U.S. Hispanic media market, and also in an established entity and important player in the industry like impreMedia.

USHM and La Nacin bring both the expertise and resources needed to take us to the next level. La Nacin, established as a national Argentine newspaper in 1870, has strong ties with the most important newspapers in Latin America, and is a founding member of the Grupo de Diarios America, an association that includes the most prestigious papers of the region. During the last decade, it has been successful in transforming its profile to also become a top magazine publisher and a digital company with strong product offerings across all platforms, and presence in several Latin American countries and Spain. Their recent award from the Online News Association for General Excellence in an Online News Site is a testament to their digital prowess, said Monica Lozano, CEO of ImpreMedia.

Leading advertisers look to impreMedia to reach the growing Hispanic market. According to Kantar, ten out of the top ten largest advertisers all advertised with impreMedia in 2011. impreMedia is one of the most innovative media companies there is. We know we can turn to them not only for reach and results but also for the big idea, stated Steven Wolfe Pereira, Executive Vice President and Managing Director of MediaVest, MV42.

impreMedia, the No. 1 Hispanic news and information company in the U.S. in print and a key online player, widely known for its top brands such as La Opinin, El Diario and Vista, reaches 25% of all US Hispanics with an audience size of almost 11 million and a footprint in 15 top Hispanic markets. Over the past year it has experienced an unprecedented 34% growth in total audience and has almost doubled its online audience.

Stephens Inc. acted as advisor of impreMedia.

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US Hispanic Media Inc., a Subsidiary of S.A. La Nación, Becomes Controlling Shareholder of impreMedia

NEW YORK (TheWrap.com) - Do social media sites like Facebook and Twitter have a liberal bias?

"Internet users who describe their political ideology as moderate or liberal are more likely than conservatives to use social networking sites," a new study from the Pew Research Center's Internet and American Life Project says.

Pew divided its study between the overall population and the population of internet users. Among the latter, 74 percent of those identifying themselves as liberal use social networking sites -- as compared to only 60 percent who identify themselves as conservative are on social networking sites.

When expanded to the general population, the gap narrows slightly. Some 60 percent of those identifying as liberal use social networking sites, while 49 percent of conservatives fit that bill.

Does this add more fodder for complaints that the media is an elite, liberal enclave? Does it mean conservatives need to mount a big social media campaign?

Or maybe it just means liberals are in love with themselves, so they want to post about their lives.

(Editing by Chris Michaud)

Originally posted here:
Facebook, Twitter users skew liberal, study finds

NBA players are showing their social networking savvy by utilizing Twitter and Facebook to communicate with each other and to fans about games and their lives. The players are using these platforms to respond to comments from fans about games and performance and even to each other regarding issues around the NBA community including wishing each other well when injuries occur or players are in a slump.

The NBAs Minnesota Timberwolves have a player that is getting just such attention. Ricky Rubio, one of their point guards has been in a bit of a slump. He currently has an average Player Efficiency Rating but has been losing the ball with a very high 22 percent turnover rate and has been shooting only 35 percent from the floor. Not good if you are a point guard.

So when Rubio injured his ACL on Friday night in a game against the LA Lakers there was a flood of legitimate and heartfelt sadness and sympathy for the rookie from his colleagues on the the court. A truly tough break with NBA playoffs still to be played and the excitement of March Madness in the air. Ricky will be working on his recovery and return but its heartening to know that the NBA community is so caring and that they are willing to communicate with each and with fans through these social networking platforms.

See more here:
NBA Players Big On Social Networking

12-03-2012 06:14

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Coola Bacardi ft G Money - Money On The Floor [Directed by MaveBad] - Video

Credit: AP

CMS won't spend $10 million on iPads

by ANN HELMS / The Charlotte Observer

WCNC.com

Posted on March 12, 2012 at 2:41 PM

A few days after saying a teacher iPad project had $10 million in county money behind it, Charlotte-Mecklenburg Schools officials told the school board theyll spend less than half that amount.

Last week, CMS notified teachers they can apply for innovation kits that include an iPad for each teacher and up to 10 per classroom. Its part of the districts push to use digital technology for learning in 2012-13, when all schools will have wireless internet access.

When the Observer asked about the cost of the teacher iPad project and the source of the money, spokeswoman Tahira Stalberte said Wednesday it was approximately $10 million, which would include training and technology infrastructure upgrades. But in a weekly report to the school board Friday, interim Superintendent Hugh Hattabaugh said the $10 million will cover five technology projects, with the iPad project expected to get less than half.

The memo said the other areas are upgrading computer labs in middle and high schools, maintaining classroom LED screens, installing wireless internet and creating a projection system for science classrooms. It said Hattabaugh will notify the board when his staff decides how to spent the $10 million in one-time technology money.

The money is part of the 2011-12 budget. Hattabaugh will present his plan for a 2012-13 budget Tuesday.

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CMS won't spend $10 million on iPads