Japanese, Chinese social media gamers mull entering Indonesia
Jakarta (The Jakarta Post/ANN) - Two leading Asian tech companies are looking to capitalize on the Indonesian market's zest for social networking this year, targeting to net at least 8 million local users for their products and services by the end of 2012.
Sean Zhang, Asia-Pacific director of Tencent Mobile Global, said that they planned to launch their products in the local market next month.
Tencent runs China's largest instant messenger service (IM), QQ, which had 711.7 million active users as of September 2011. The company also operates the web portal qq.com.
"Actually, the first thing for us this year is to introduce our QQ Browser and Qute," Zhang said.
Zhang added that the company's browser and its Qute messaging application would be "totally" cross-platform, as the products would be available for a variety of mobile phones, ranging from smartphones using the Android operating system to feature phones using Java.
He added that the QQ Browser would even allow users of lower-end feature phones to surf the Internet, while Qute would allow mobile phone users to message each other regardless of the model of their phones.
Only a few mobile instant messenger programs are in wide use in Indonesia, led by the popular BlackBerry Messenger (BBM) program, which supports messaging between BlackBerry smartphone users only.
Zhang added that Tencent was wanted to collaborate with local partners to ensure its products were usable by different mobile phone models.
"We try to cooperate with operators to provide very cost-effective products to end-users. There will be a data plan for the QQ Browser and Qute, so it will be very easy for users to use."
Zhang added that the data traffic generated by the products would translate into revenue for operators.
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Japanese, Chinese social media gamers mull entering Indonesia