Mediaboss Marketing

MONTGOMERY, AL - Raycom Media has reached an agreement in principle with DirecTV. DirecTV viewers have been without Raycom Media stations since September 1, 2014. DirecTV subscribers should begin receiving their favorite Raycom Media stations in approximately 2 hours.

Raycom Media promised to work around the clock and we have a deal in principle to get NFL football, local news and weather plus network and local programming back on DirecTV. Raycom Media will be working over the next few days to finalize the full agreement. We promise to keep you informed every step of the way.

Raycom Media President and CEO, Paul McTear stated, We appreciate our viewers' patience. We apologize for the inconvenience and thank them for their loyalty to their local stations throughout this process. We are very pleased to be, once again, serving them on the DirecTV system and will keep them informed as we work to finalize this agreement.

In order to be delivered into the homes of viewers, agreements are needed with the cable and satellite companies that serve our markets. For several months, Raycom Media, has been working with DirecTV to resolve this issue, unfortunately the deadline passed before an agreement could be reached.

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Raycom Media reaches agreement in principle with DirecTV

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By Kathleen Parrish from the SonicBids Blog.

If you've been keeping up with the Sonicbids blog lately, you already know that a strong online presence as a musician is crucial for gaining fans and exposure. Utilizing a smart social media strategy will help your band stand out, especially if youre updating your pages regularly and connecting with your fans. With the various social networking sites out there, it can be overwhelming to find a plan and stick to it across all platforms. Here are five tips for creating and maintaining a comprehensive social media strategy.

1. Be consistent

If your website is covered in candy and pink bubble letters, but your Twitter is dark blue and dreary, this can be pretty confusing to your audience. Keep your presence consistent across all forms of social media. From colors to fonts, having a consistent look helps assert who you are as a group and makes your presence recognizable everywhere online.

2. Don't rely solely on Facebook

While Facebook is one of the leading social networking sites and should certainly be part of your social media strategy, its restrictive new timeline means your content is only reaching a small percentage of your fans, even if you're paying to promote your page. To promote your music to a larger audience, make sure youre (actively) using other sites such as Twitter, Instagram, YouTube, and SoundCloud.

3. Switch up your content

Rather than text-heavy posts, alternating between shorter text posts, pictures, and videos often creates a higher engagement rate. Posts should relate to your music and band, but asking fans questions is always a good way to increase engagement.

Certain content is going to be more suitable for certain platforms. For example, Twitter only allows 140 characters, so a long text post would be best for Facebook or your website. Pictures are well-received over all forms of social media, so sharing something on Instagram would work equally as well on Twitter, Facebook, or your website.

4. Post frequently

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CAREER: 5 Tips for Marketing Music with a Comprehensive Social Media Strategy

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