Mediaboss Marketing

This is the first of a three-part article about Public Relations for SEO. Let me start by saying that a press release written, issued and leveraged properly, can result in word-of-mouth, articles paraphrasing the release, and at a minimum, at least some backlinks. But, a press release alone will get much less exposure than one coupled with outreach to individual journalists and bloggers directly prior to issuing it.

A few years ago, I launched a website called FindHow, and we gave it a full-court press from a PR standpoint.In this series of articles, Ill run through all the best practices we leveraged. Before we start, the results we garnered for our launch are shown below.

In the first month of FindHows existence, it surpassed 15,000 unique visitors and eventually grew to around the 100,000 uniques mark. After about five months, the Public Relations effort had resulted in a total of around 18,000 links to the site, primarily because of prominent media mentions that boosted the sites credibility and aided word of mouth:

Figure 1 Result: Prominent Media Mentions, Traffic, and Links

The six Major Public Relations Steps that we followed, which can improve your SEO rankings and increase conversions are listed below. This article will cover the first two, and subsequent articles will cover the rest.

If you have not read Positioning: The Battle for the Mind by Ries & Trout, you should run, not walk, to your Kindle and download it. They make the point that when positioning a product, service or company, the most important thing is not the company or the product name itself its the category that it sits in and the trend that it relates to.

Unless youre Dean Kamen with the Segway, the press is not going to want to talk about your product, service or website if its in a class by itself. Its far better to convince them that there is a big trend going on, which you happen to be at the forefront of. You may (heaven forbid) even want to mention competitors to prove there is really a trend.

Ries and Trout point out that the best position to take in the mind is first, although its not the only position (you can position yourself as the alternative, for example, like 7-Up, the UnCola).

When planning the launch of FindHow, we decided that we would position it as a search engine, but clearly, it wasnt the first one; it was 15 years too late for that.

More here:
Public Relations For SEO: The Complete Guide

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Press Release For Immediate Release

Agennix AG Provides Strategic Update Announces Extraordinary General Meeting

Munich (Germany) and Princeton, NJ, April 9, 2013 - Agennix AG (Frankfurt Stock Exchange: AGX) today provided an update regarding strategic options and its activities to further conserve cash. The Company continues to pursue strategic opportunities, including potential combinations with other life sciences companies. Agennix also is continuing to take steps to further conserve cash, including an additional staff reduction, as well as plans to de-list from the Prime Standard sub-section of the Frankfurt Stock Exchange and list on the General Standard of the regulated market.

Additionally, the Management Board and Supervisory Board today have approved an agenda for an Extraordinary General Meeting (EGM) of Agennix AG to be held on May 22, 2013. At this EGM, the Management Board will discuss the previously announced notice of loss pursuant to 92 par. 1 AktG. The Company continues to pursue various strategic options and will ask shareholders to vote on two proposals, among other items, related to the future of the Company. These items are 1) a 20:1 reverse stock split, and 2) the liquidation of Agennix AG, the public entity. The liquidation of Agennix AG would eliminate the public entity but still permit potential transactions involving the Company's clinical assets and its U.S. subsidiaries as part of the process. The reverse stock split is proposed to reduce the number of outstanding shares to address the situation under 92 par. 1 AktG and to permit issuance of shares in connection with a potential strategic transaction. Management expects to make a recommendation by the date of the EGM to approve either the reverse stock split or the liquidation proposal, depending on progress made towards completing a strategic transaction and the nature of such a deal.

Torsten Hombeck, Ph.D., Chief Financial Officer and Spokesperson of the Management Board, said: 'We are asking shareholders to consider different options for the Company as we pursue strategic opportunities. The drug development expertise and foothold that we have retained in the U.S. continue to be of interest to potential partners, and our talks with various companies are ongoing.'

Agennix AG is a publicly listed biopharmaceutical company. The Company's clinical development programs include oral talactoferrin alfa; a topical gel form of talactoferrin and RGB-286638, a multi-targeted kinase inhibitor. Agennix's registered seat is in Heidelberg, Germany. The Company's site of operation is in Princeton, New Jersey. For additional information, please visit the Agennix website at http://www.agennix.com.

This press release contains forward-looking statements, which express the current beliefs and expectations of the management of Agennix AG. Such statements are based on current expectations and are subject to risks and uncertainties, many of which are beyond our control, that could cause future results, performance or achievements to differ significantly from those expressed or implied by such forward-looking statements. Actual results could differ materially depending on a number of factors, and we caution investors not to place undue reliance on the forward-looking statements contained in this press release. There can be no guarantee that the Company will have or be able to obtain additional financial resources to avoid insolvency or that it will be successful in pursuing a strategic transaction. Forward-looking statements speak only as of the date on which they are made and Agennix undertakes no obligation to update these forward-looking statements, even if new information becomes available in the future.

Agennix(R) is a trademark of Agennix AG.

For further information, please contact:

See the original post:
DGAP-News: Agennix AG Provides Strategic Update

New Zealanders are losing trust in John Keys word after revelations he knew Kiwis may have been illegally spied on but failed to put a stop to it and covered it up for months, says Labour Leader David Shearer.

"In his own press statement, John Key revealed that he was told about a potential issue relating to legality in July last year. At the time, he shrugged it off and told his chief spy to just keep me informed.

"What he should have done was immediately shut down the spying until the legal position was crystal clear. The fact he did not do that is a dereliction of duty.

"The Prime Minister has sole democratic oversight of our spy agencies. He is responsible for protecting New Zealanders right to freedom and privacy. He has let them down.

"Bill Englishs excuse today for John Keys behaviour was that while there were red flags, the spies were confident they hadnt broken the law. But that doesnt make sense. If it was okay to keep snooping, why did they suddenly suspend operations in September when in the Prime Ministers own words the issue of legality was still unresolved?

"The Prime Minister only acted when the political heat went on over the Kim Dotcom debacle. He has failed to be upfront with New Zealanders. He knew about the illegal spying concerns for nine months but only told the truth about it yesterday. He covered it up and is now trying to do a snow job on New Zealanders by ramming through legislation to allow GCSB to conduct the same questionable spying in future.

"A quick fix band aid approach wont work. It wont restore New Zealanders confidence in our spy agencies. A thorough independent review of all our intelligence agencies is necessary before any reform takes place," said David Shearer.

Read the rest here:
PM's word on illegal spying can't be trusted - Shearer

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Internet Marketing Service Bristol | 01454 326786 | Search Centric - Video

Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, is pleased to announce a new client and business partnership with Police Science Institute (Police-Institute.com).

Toronto, Ontario (PRWEB) April 05, 2013

Police Science Institute is the worlds leading online institute solely dedicated to education in the fields of Private Investigation, Homeland Security, Criminal Justice, VIP Protection, Anti-Terrorism, and Police Science.

With an ever-growing array of new clients, Numero Uno Web Solutions is thrilled to be working with a dynamic company like Police Science Institute, says Andy Wu, Business Development Manager at Numero Uno Web Solutions. We look forward to expanding our strong relationships with industry leaders like Police Science Institute as we help grow the brands online presence.

Police Science Institute selected Numero Uno Web Solutions to provide it with a customized list of services, including: search engine optimization (SEO), search engine marketing (SEM), on-page and off-page strategizing, web optimization, social media management, branding initiatives, article writing, press releases, blog creation, link building, and reputation management.

Small- and medium-sized businesses continue to recognize Numero Uno Web Solutions as the only online marketing company able to help them increase the quality and quantity of search engine traffic through SEO and SEM. We are looking forward to strengthening Police Science Institutes online visibility, brand awareness, and authority, concludes Wu.

Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize your companys search engine optimization and online presence, visit http://numerounoweb.com/sitescore/. Or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).

Andy Wu Numero Uno Web Solutions Inc 905-856-2012 Email Information

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Leading Toronto Internet Marketing Company Numero Uno Web Solutions Announces a New Client Partnership with Police ...