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social marketing increase web traffic
Hire social marketing experts to help you increase your web traffic. SureWin Media is one of the leaders that provides with remarkable social media marketing...
By: SurewinMedia
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social marketing increase web traffic - Video
It's no secret that there have been a lot of changes in the SEO industry over the last couple years that have dramatically changed the way that companies approach link-building. It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link-building at the enterprise level (and really at every level) would have to go beyond old-school tactics like directory submissions, blog and forum comments, and other tactics that many folks historically used to create low-value links from a search engine perspective.
But as search algorithms have advanced and are becoming increasing adept at filtering out this "link noise," it has become apparent that most scalable link acquisition should be centered on high-quality content marketing activities that produce a return on investment (ROI) or accomplish a core business goal regardless of how many links they produce. This can be a difficult process to execute effectively, especially in an enterprise environment.
The basic outline of this type of content marketing process with an eye toward attracting links goes something like this:
Now, granted for most folks this is an oversimplification, but for the purposes of this article it allows us to identify the most important steps in the process, what the major obstacles are for execution, and some potential solutions for the problems that enterprise companies have in execution.
This is a critically important step because it's the foundation of the campaign. It answers the question: "What are we going to produce that people will link to because it has such a high value to our customers or audience?" Additionally, this new content needs to be focused on meeting our own business objectives and be consistent with our brand image. In other words, if you are McAfee Internet Security, you most likely are not going to produce a document about the top 10 most effective ways to set up a phishing site, even though it would get a ton of links. Conversely, you might produce a document that details the most common ways that phishing sites are fooling people and how to best protect yourself. It's very important that you consider all the ramifications of the content ideas that you are considering, especially from a brand perspective.
One of the biggest challenges in working with (or for) enterprise companies is suggesting content ideas that will be approved by all relevant members of the digital marketing food chain. Typically these folks include corporate branding, the business unit that you are suggesting the content for, the individual owner of the page or content segment that the new content would apply to, social media, and of course any executives that might have veto power or who control budget to fund such an initiative. It is critical that you identify all potential stakeholders in the entire content marketing process prior to even starting the content ideation process to understand the feasibility of conducting such a campaign, as well as identify any issues or road blocks that might exist. As with anything enterprise, collaboration and stakeholder buy-in are crucial for success.
During this process you may find that there are already plans to produce content that might be suitable for attracting the kinds of links you are targeting. If this is the case, you can shift the focus of your efforts to ensure that content gets marketed in such a way that it has the highest potential for generating the kind of visibility that attracts links.
However, most often you will find that the majority of content that is being produced is really focused on marketing products or services and is not necessarily the type of content that is going to attract many new links. Typically (although not always), the kind of content that attracts links is content that solves problems, provides some utility, or provides a unique thought leadership perspective. Again, this is a huge oversimplification. However, it illustrates the point that the majority of the content that is being produced for products and services at the enterprise level is typically not the kind of content that attracts links, even though the pages that detail those products or services are the pages that companies want to attract links to.
Therefore, in order to identify potential content ideas that will attract links, it's important to do your homework. A good place to start is in the social media sphere. Reading industry leading blogs to see what topics are getting the most traction and viewing those topics through the eyes of your company (or your client) can produce a number of excellent ideas. Bouncing those ideas off your social media team and especially your own bloggers is an important next step. This will give you a clearer picture of the type of content you should be creating (or are capable of producing) as well as increase the likelihood that your ideas will be appreciated and approved by those teams. Additionally, applying some competitive backlink analysis to similar content that ranks in search engines can give you additional audience perspective as well as some potential targets for your content marketing activities.
One of the big challenges with content that attracts links for enterprise companies is that it isnt always focused on the end consumer. For example, sometimes it is more specific to thought leadership versus marketing or customer acquisition. Or it may be applicable to a wider group of people than the companys traditional target audience. Getting buy-off on the production of such content typically requires some education as to the potential benefit that the content will provide to executive stakeholders who may not recognize the value in SEO terms. This is why its very important to have SEO education for executive stakeholders be part of your ongoing SEO program.
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The Challenge of Enterprise Link-Building in a Content Marketing World
Censorship In China: Sky #39;s Mark Stone In Xinjiang Province
Sky #39;s Mark Stone reveals some of the difficulties facing journalists attempting to report from China #39;s Xinjiang province, including fake identities and gover...
By: Sky News
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Censorship In China: Sky's Mark Stone In Xinjiang Province - Video
People are resorting to workarounds to beat internet censorshipGetty Images
Users of the internet in countries which attempt to impose censorship on the internet are resorting to a range of web protocols and techniques in order to beat the bans on website access.
Smart users are working their way around such restrictions with relatively sophisticated techniques such as Virtual Private Networks or the Tor Browser Bundle.
Internet censorship has soared to new heights over the last three years, according to an infographic from NeoMam Studios. As many as 34 countries have increased internet censorship since 2012, with 19 countries blocking one or more social media or VoIP services.
In 2013, about 39 countries actively filtered online content, while 35 countries boosted online surveillance by law and/or investment.
More than 685 million internet users are living in the 10 countries that suffer the most from censorship, according to estimates.
Nevertheless, people made use of certain workarounds to get online.
The top tools used by people to beat internet censorship include Virtual Private Network (VPN), a technology using encrypted tunnels in online communication to hide IP addresses, make browsing anonymous and bypass censorship.
About 19% of people around the world are using VPN to hide browsing details from government at present.
The Tor Browser Bundle is another tool used by people to hide locations and computer configuration. The browser uses a network of tunnels and nodes that provide zigzagging pathways to block tracking.
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Tor Browsers, VPNs and Proxies - Smart Workarounds to Beat Internet Censorship are all the Rage
BANGKOK
Since seizing power in May, Thailand's military government has kept a firm grip on local news media as part of efforts to clamp down on political dissent. Critics say the steps to control the media are getting more extensive and repressive as authorities continue a process aimed at eliminating political divisions and changing the political system.
The Thai military moved swiftly after the coup to summon editors and news industry executives to meetings, setting tough ground rules for news and reporting. Pichai Chuensuksawadi, editor in chief of the English language Bangkok Post, and a media veteran, who attended the meetings with the military, says the message is one of no-nonsense with close monitoring TV and radio news broadcasts. "Under previous governments the way they put on pressure [on the media] was different. But here it's clear," he said. "They use announcements. [But] they are willing to listen to a certain extent and make changes. The fact I think for television, for radio for satellite they are under the gun more than print media that's for sure. But it's a lot clearer - I'm not saying that's a good thing - the agenda is clearer." Some easing, but restrictions remain
In mid-July, the ruling National Council for Peace and Order (NCPO) tried to outlaw any criticism of military leaders and punish publications and Websites that published offending content. Media associations succeeded in resisting the measures, and the military backed down.
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But restrictions still remain, such as bans preventing local television talk shows from interviewing academics and former government officials and analysts. High-profile Thai political dissidents and critics of the military regime who have fled abroad are mainly only quoted by foreign media. Phil Robertson, deputy Asia director for the New York-based Human Rights Watch, says the bans on news reports highlight a clear message to the local media. "There's a deepening repression of critical media bringing out points of view that the military junta disagree with. What we're seeing is increased banning of reports, blocking of websites issues a warning to media both print and electronic media not to step across a line that only the military junta really knows where that line is," said Robertson. Thai media have become accustomed to "shadow boxing" with Thailand's powerful military. Since becoming a constitutional monarchy in 1932 Thailand has faced 12 coups and long periods of military governments. In the past, military leaders shut down all newspapers. After a 1991 coup and during a crackdown on pro-democracy protests in May 1992 many newspapers defied efforts at official censorship. In contrast, after the 2006 coup against the government of Prime Minister Thaksin Shinawatra, who himself faced charges of media meddling and suppression, military appointed Prime minister Surayud Chulanont promised a free press.
Self-censoring
Thai commentators say today's restrictions are more straightforward and grounded in the ruling juntas formal announcements. They also say the NCPO's backtracking over bans has led news organizations to self-censor to prevent the military from taking firmer control.
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Supinya Klangnarong, a media rights activist and National Broadcasting Commission (NBTC) member, who in 2006 won a case brought by former Prime Minister Thaksin in a $10 million civil and criminal law suit, says the media are fearful over the future. "A climate of fear is spreading at the national level and also the organizational level because of the coup and the martial law and all the criminalization of acts, especially up to the official, even at the NBTC - public figures - especially the officials are more sensitive - they could not tolerate criticism," she said. The Paris-based Reporters without Borders ranks Thailand, once one of the freest societies in South East Asia, at 130 out of 180 countries on an index of media freedom in 2014. The militarys harder line is already directly felt by some journalists. Chutima Sidasathan, a reporter on a Phuket-based web news service, who with an Australian editor, [Alan Morison], faces criminal defamation charges brought by the Royal Thai Navy after republishing parts of a Reuters report of July 2013 claiming Navy personnel were tied to human trafficking of Muslim Rohingya from Myanmar. Chutima says since the coup she has faced increasing harassment by navy personnel in Phuket. "In this time when the army took [power] in Thailand it makes my life more difficult when working. I've been intimidated from the Navy officer. So very disturbing about this issue. And then I keep telling them - so we are journalists - we can't keep silent," she said. The Bangkok Post's Pichai, says the junta is willing to listen to media concerns to ensure the government has a favorable image to the world. But he adds the military will also have no qualms about taking action if it is dissatisfied with the media's message.
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Thai Media Pressured Under Military Rule