Women sacrifice sex and chores to clock up 963 days on social networks over their lifetime
An adult women will spend 8 months longer than a man on social networking sites during her lifetime, according to a new study by inbound marketing agency, Browser Media.
(PRWEB UK) 20 March 2013
The study also revealed that people are prepared to give up some surprising real life activities such as socialising/going out (14%), sleep (10%) and even sex (8%) in order to spend time on social networks. Other commonly sacrificed activities include watching television & films, chatting on the phone, reading, and cooking.
Joe Friedlein, managing director, Browser Media said: Smart phones now mean that social networking is both a round the clock and on-the-go activity, with no need to stop until your device runs out of battery. Therefore it comes as no surprise that social networking addiction has become a new twenty first century ailment, especially when individuals are giving up necessities such as sleeping and cooking.
Women forfeit chores
The research also confirmed the stereotype that the fairer sex is also the most sociable sex: 73% of women say they use social networking sites, whereas the figure was much lower (62%) for men. In terms of the activities they would forfeit, almost twice as many women as men are prepared to ignore the household chores in order to read status updates or tweets. However, it wasn't clear whether men are less prepared to sacrifice chores or they simply didn't think about chores in the first place.
Other findings:
18-25 year olds are the most prevalent adult users of social networking sites. Ninety-two per cent of this age group use social networking sites and if these current usage levels continue, they would lose over three and a half years of their life to social networking sites.
Social networking use declines with age, with the exception of the 65+ age group where a resurgence in usage is evident. The lowest use is in the 55-64 age bracket at just 19 minutes per day vs. 29 minutes for the over 65s.
Regionality has a role to play in social networking, with people in Sheffield spending twice as long (72 minutes per day) as people in Edinburgh (35 minutes). Glasgow (66), Oxford (66) and Newcastle (65) all top the list of the heaviest users per day, whilst Brighton (42), Milton Keynes (40) and Liverpool (39) are all at the lower end of the scale.
See more here:
Women sacrifice sex and chores to clock up 963 days on social networks over their lifetime