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In "Wildlife Heroes," Julie Scardina and Jeff Flocken profile 40 leading conservationists who are helping thwart today's most pressing threats to the our planet's wildlife. Read an excerpt.

INTRODUCTION

The wildlife heroes featured in this book are forty individuals we admire and respect acclaimed for their vision, determination, and success. Some of them we have known for many years and worked closely with, while others we only knew before this book through knowledge of their impressive accomplishments, or from their stellar reputations in the field of wildlife conservation.

Admittedly, the assemblage of species we chose to highlight show a bias of the authors, as we have our own personal love for certain animals and direct experiences working in particular conservation arenas. So while we both have great fondness for critters like the obscure dwarf wedgemussel and the underrated dung beetle, and understand their important roles in their habitats, this book tends to feature the big charismatic species, the same ones who rightly or wrongly tend to receive the most conservation resources and public attention. Luckily these same high-profile animals frequently serve vital roles as keystone, flagship, and indicator species, thereby arguably deserving the lions share of adoration they receive.

These individual species, like the heroes selected for the book, were also chosen as being best suited to bring a broader message of conservation need, and inspiration for action, to readers. We are compelled to feature these heroes, species and issues as we both feel the heartbreak of what is happening to the wild animals and wild places we love. Unless more people help fight the war we are currently losing to save species, wild lands, and ocean habitats, there will be far less of these incredible creatures and environments left in the world.

The heroes in this book have dedicated their lives to preserving these creatures; animals that are beloved by the world because they are both compelling and fascinating. We are proud to shine a light on them all. And we sincerely hope that this book will result in more support for the heroes critical efforts and in meaningful gains in the struggle for existence of these amazing species.

Julie Scardina and Jeff Flocken

EARTH: WORKING ON THE GROUND BY KUKI GALLMAN, ACCLAIMED AUTHOR OF I DREAMED OF AFRICA, ENVIRONMENTAL ACTIVIST, AND FOUNDER OF THE GALLMAN AFRICA CONSERVANCY.

Caring for Eden

It was about forty years ago that I moved to Kenya and acquired the responsibility to look after a piece of heaven on the Eastern Great Rift Valley, Ol ari Nyiro, a biodiversity oasis of rugged, dramatic landscapes, with a relic forest and natural springs, gorges, and ravines, where endemic species of wildlife and flora survived and still do, in stark contrast with the now degraded landscape surrounding us, from where most indigenous vegetation has been removed.

Originally posted here:
‘Wildlife Heroes’: Spreading the word about conservation

LONDON (AP) How do you sum up the work of songwriter Robert B. Sherman? Try one word: "Supercalifragilisticexpialidocious."

The tongue-twisting term, sung by magical nanny Mary Poppins, is like much of Sherman's work both complex and instantly memorable, for child and adult alike. Once heard, it was never forgotten.

Sherman, who died in London at age 86, was half of a sibling partnership that put songs into the mouths of nannies and Cockney chimney sweeps, jungle animals and Parisian felines.

Robert Sherman and his brother Richard composed scores for films including "The Jungle Book," ''The Aristocats," ''Mary Poppins" and "Chitty Chitty Bang Bang." They also wrote the most-played tune on Earth, "It's a Small World (After All)."

Sherman's agent, Stella Richards, said Tuesday that Sherman died peacefully in London on Monday.

Son Jeffrey Sherman paid tribute to his father on Facebook, saying he "wanted to bring happiness to the world and, unquestionably, he succeeded."

Jeffrey Sherman told The Associated Press that his father had learned the craft of songwriting from his own father, Tin Pan Alley composer Al Sherman.

"His rule in writing songs was keep it singable, simple and sincere," Jeffrey Sherman said. "In the simplest things you find something universal."

Robert Sherman knew another truth, his son said: "What seems so simple is really very complex.

"He was a very simple guy complex but simple. If you ever want to know about my Dad, listen to the lyrics of his songs."

Continued here:
'Supercalifragilisticexpialidocious' composer dies

Jonathan Gardner is director of communications at ad company Vibrant Media. He has spent his career as an innovator at the nexus of media and technology, having worked in communications leadership roles and as a journalist around the world.

Digital marketing is a discipline in flux. We face an onslaught of shiny new technologies and platforms that promise to change everything. Marketers are creating similarly breathless headlines, proclaiming the next revolutionary devices/apps/social networks.

[More from Mashable: 3 Innovative Business Uses for the iPad]

Yet, even smart marketers dont know what changes the future will bring; but they do need to be aware that their industry is changing every day. For instance, to reach consumers marketers need to be increasingly mobile, engaging, relevant and aware of the contexts in which we currently operate.

I dont pretend to know the future. But the decisions and products of Apple, Amazon and other innovators will affect how we live in the years to come. As we anticipate our connected, Minority Report-style future, here are five big marketing ideas to embrace now to get ahead of the curve.

[More from Mashable: Power Pinterest User Chosen to Live Pin Event for Fashion Label]

Consumers are out there and many want you to find them. Location features of social apps such as Foursquare, Ban.jo and Path are potential goldmines of important consumer data. The near field communication (NFC) technology in products like Google Wallet is just starting to show its potential. And while privacy issues surrounding location services will need to be resolved, consumers are still demanding that marketers understand all of their daily contexts and find ways to make their lives easier. If the rumors are true and the iPhone 5 has NFC embedded, expect these features to go from leading edge to mainstream.

While new online video and mobile platforms are -- unsurprisingly -- attracting a lot of heat, their marketing spend is still way out of whack, compared to the amount of time consumers spend there.

Dont just throw money at these new channels. Instead of pre-roll video ads and other "forced view options, look to user-initiated solutions that respect the user's time and interests. Research new ad formats that help brands look beyond clutter and banner blindness, such as in-image ads, which integrate brand messages elegantly within relevant content.

User-generated curation (UGC) is powered by content discovery apps such as Pulse, Flipboard, Fancy and Foodspotting. Content producers and merchants provide the feeds, and consumers tweak them to suit their interests and contexts, filtering data and curating personalized information platforms.

More here:
5 Huge Digital Marketing Trends You Can't Afford to Ignore

by TT Press Office

Manx Radios Radio TT has been shortlisted in the nominations for best Sports Story in the Independent Radio News Awards, in association with Sky News HD, for their coverage of the 2011 Isle of Man TT Races. IRN provides a 24-hour service of national and international news to the UKs commercial radio stations, of which there are almost 300 including 15 digital stations. The Award has, in the words of the judges, been created to recognise the way a sports story has been developed, taking into account the target audience and how the team has moved the story on. Manx Radio runs its dedicated Radio TT service throughout practice and race week on the Isle of Man and features live commentary of all of the practices and races as well as a Breakfast chat show and Lunchtime show with respected former TT racer Charlie Williams and live feature programmes throughout the day. The station also provides regular road and weather updates from its temporary studio underneath the main TT Grandstand. The station is up against Real Radio for their Neil Lennon Terror Target story and BRMBs coverage of the Carling Cup Final. Other category nominations include Real Radio, BRMB and Metro FM. The winners will be announced at the Century Club in London on 27th March. Anthony Pugh, MD, Manx Radio, commented: Im really pleased that the work that the station does on Radio TT has been acknowledged by the IRN. It is always good to receive recognition from your peers and we are in illustrious company in the nominations. Geoff Corkish, MBE, MHK, Political Member, Isle of Man Tourism commented: This is great news for everyone involved with Radio TT. It is a tribute to everyone that has worked on the service including all of the support staff that ensures that this high quality broadcasting operation runs smoothly for two weeks. The station is a great service for everyone following the races, not only those on the Isle of Man but also the fans worldwide who listen on-line.

-ENDS-

If you'd like to send any information or news releases to us then please feel free to do so and we would be more than happy to consider sharing your news with the Isle of Man!

Send your Isle of Man news to:webmaster@manx.net

Manx Telecom Ltd 2012

Manx Telecom Ltd, Isle of Man Business Park, Cooil Road, Braddan, Isle of Man IM99 1HX Registered in the Isle of Man Reg no.5629V Vat Reg no GB 003-2919-12

View original post here:
Manx Radio’s Radio TT Shortlisted for Prestigious Independent Radio News Award

by Stephen Ritch

Two leading figures in the Islands finance sector will be exchanging working lunch reservations for Indian reservations when they trek through the Grand Canyon this May on a challenge to help raise funds for Junior Achievement Isle of Man.

Boston Group CEO Greg Ellison and Deloitte Isle of Man partner-in-charge Sarah Sanders, both Junior Achievement directors, have volunteered to take part in the trip organised by specialist charity challenge event organisers Global Adventure Challenge. Mr Ellison and Ms Sanders, the charitys treasurer, are both meeting all their costs personally to ensure all money raised goes to Junior Achievement to support its work to equip the Islands young people with the essential skills they need when they leave full-time education.

They will be part of a group travelling from the UK to Phoenix where the eight-day challenge includes trekking in the Grand Canyon and descending into the Indian reservation of Havasupai, famed for having the last post office in the US still serviced by mule train.

No stranger to more extreme forms of exercise, having taken part in number of full and half marathons, ex-professional rugby player Mr Ellison is also noted for his fleetness of foot having won the Islands Essentially Dancing competition in 2009 with his memorable samba routine. Ms Sanders, however, although no stranger to the workings of Junior Achievement having taken part in the charitys company programme while a student at Ballakermeen High School, admits to being rather less familiar with the demands of physical exercise, explaining that hitting 40 in 2012 inspired her to rise to the challenge.

Mr Ellison said: It takes a tremendous fundraising effort for Junior Achievement Isle of Man to raise the more than 300,000 thats needed every year to reach in the region of 5000 students. In this the charity shows real innovation, raising money from the Blake concert, The Next Big Thing and the forthcoming Harry Potter-themed two-day event. Against this background Sarah and I decided to roll our sleeves up, get involved and help raise funds for and the profile of Junior Achievement.

Ms Sanders said: Junior Achievement plays a vital role in developing young peoples entrepreneurial skills - more important than ever before, given the current difficult economic climate and contracting jobs market. Its innovative approach also helps raise students levels of ambition and open their eyes to opportunities.

Mr Ellison added: Isle of Man plc needs young people entering the workforce prepared and motivated. Junior Achievements support for students from primary school age through to 18 is an essential supplement to the good work of the schools through the curriculum.

To sponsor Sarah Sanders visit http://www.charitygiving.co.uk/sarahsanders.

To sponsor Greg Ellison visit http://www.charitygiving.co.uk/gregellison.

More:
Junior Achievement’s Treks Appeal