Mediaboss Marketing

BOSTON, March 1, 2012 /PRNewswire/ -- Carlton PR& Marketing, OverdriveInteractive, CoachUp.Com, PerkettPR and BostonSEOExperts today announced their upcoming Internet Marketing Boot Camp conference. The conference will be held Saturday, March 3, 2012 from 9am to 1pm at the Microsoft NERD Center located at One Memorial Drive in Cambridge, MA. The conference will feature speakers on public relations, social media, pay per click and search engine optimization.

Internet Marketing Boot Camp is perfect for any retail, B2B or non-profit looking to grow their business online. The event will include presentations, networking and breakout workshops where participants can learn how to apply what they have learned to their business. You must register prior to the event and can do so here: InternetMarketingBootCamp.

Speakers include Bobbie Carlton, founder of Carlton PR & Marketing and Mass Innovation Nights, the local product launch party and networking event powered by social media. In 2011 she was a recipient of a Mass High Tech All-star award.

Ja-nae Duane is the Director of Social Media at Overdrive Interactive. Duane specializes in openinnovation and social influence, was nominated as one of New England's Most Innovative Leaders of 2007, is the author of How to Start Your Business with $100, and has a new book, How to Create a Revolution: A Step-by-Step Guide from History's Social Influencers due out this spring.

Guiseppe Frustaci is the Marketing Director at CoachUp.Com. He is a search marketing professional with a focus on digital performance marketing. Guiseppe specializes in PPC, SEO, Facebook, Email, and Display marketing, and has managed $10M+ in marketing budgets for clients such as Staples.com, Proctor & Gamble, and Novartis.

Heather Mosley is the Executive Vice President of Perkett PR. She has presented on the topics of Public Relations and Social Media best practices at national and regional industry conferences and events and has received awards for her work on emerging technology PR campaigns. She has helped clients across all areas of their marketing lifecycles -- from small start-ups to well established public companies-- with company and product launch planning, strategic messaging development and social media campaign execution. At Perkett PR Heather works with clients to plan and implement PR and Social Marketing activities, while also providing executive level media and social media training, messaging and positioning sessions and managing business development efforts for the firm.

Tim Orazem is CEO of BostonSEOExperts, an Internet marketing firm focused on search engine optimization. Recent campaigns include launching ToughCell, an affiliate site for Global Warranty Group, and growing its online presence from 0 to 40,000 monthly organic search impressions.

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Boston Area Marketing Firms Announce Internet Marketing Boot Camp 2012

Business school courses are increasingly focusing on social media management, governance, and strategy. The Business School at Rutgers, the State University of New Jersey--Newark offers a "Mini-M.B.A." in social media marketing, and Excelsior College in Albany, N.Y., recently announced an M.B.A. concentration in social media management.

At other schools, social media is more than just an elective. Southern New Hampshire University has offered an M.B.A. in Social Media Marketing since 2010, and New England College in Henniker, N.H., is scheduled to launch an online M.B.A. in Digital and Social Media on March 18.

Because social media is such a new field, New England College administrators decided there was a need for students to better understand the return on investment on tools such as Twitter and Google Analytics, says Diane Raymond, the dean of admissions. "I don't think there are any experts right now in social media," she says.

But the rise of social media-oriented M.B.A. programs has students asking how the new offerings differ from traditional programs that include social media electives. If business schools market new courses in social media as timely responses to the increasingly plugged-in business world, students and faculty wonder, should students who aspire to work in digital communications consider social-media M.B.A.'s better road maps for aspiring executives, or are they beating a dead Twitter bird?

"In my opinion, a [social media] concentration would be overkill. I do think it would be good to have a class on it, especially for people interested in marketing or concentrating in marketing. To have a concentration, which in most M.B.A. programs is three or four classes, would be excessive," says Lucia Sansoucy, an M.B.A. student at Assumption College in Worcester, Mass.

[Learn why M.B.A. courses increasingly address real-time news.]

Sansoucy, who runs the social media handles for Assumption's graduate programs, says most students already know how to use social media. "The spin would be how to use it in a business setting. I don't think you would have three classes worth of material for that," she says.

Students should concentrate in marketing instead, and take a social media class, she says. "If a person were to get an M.B.A. with a concentration in social media, it might be seen as a bit of a lark, or that the person was slacking, or the degree--and the school that offered it--is not quite up to par," she says.

Raymond, the New England College dean, disagrees. Social media is too nuanced to be properly grasped in just a single course, she says.

"[In] this program in particular ... every course is guidelined and designed with digital social media trends," Raymond says. "I think because it's such a specialized field, you couldn't just give two courses and say, 'Here you go.' There [are] just too many trends, too many elements for this program that we really had to fine tune it and be sure that we were giving our students what they needed to prepare for their future."

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Avoid Social Media M.B.A.'s, Some Students Say

* New media (Berlin: 4NM.BE - news) watchdog does not mean more censorship-report

* New council to cover all media platforms

* Wider reviews on media convergence, ownership under way (Adds detail)

CANBERRA, March 2 (Reuters) - An Australian inquiry sparked by concerns about journalistic practices at Rupert Murdoch's News Corp on Friday recommended a new body to set and enforce standards across the country's tightly owned media.

The inquiry was launched following Murdoch's News of the World phone hacking scandal in Britain and after criticism by some politicians of biased coverage by Murdoch newspapers of the Australia government.

Australian media is among the world's most concentrated, with Murdoch's News Ltd controlling some 70 percent of the country's newspaper ownership. Murdoch's main newspaper rival in of Australia is the Fairfax Media Group.

The independent report, released by the Australian government, called for a "News Media Council" to set media standards and handle complaints made by the public.

"The establishment of a council is not about increasing the power of government or about imposing some form of censorship," the report said.

"It is about making the news media more accountable to those covered in the news, and to the public generally."

It recommended that the new body cover news and current affairs coverage on all platforms, print, online, radio and television, replacing the Australian Press council which only handles complaints against print media.

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UPDATE 1-Australian media inquiry recommends new watchdog

* New media (Berlin: 4NM.BE - news) watchdog does not mean more censorship-report

* New council would cover all media platforms

* Murdoch's News Ltd rejects watchdog recommendation

* Wider reviews on media convergence, ownership under way (Updates with more detail, News Ltd and political reaction)

CANBERRA, March 2 (Reuters) - An Australian inquiry sparked by concerns about journalistic practices at Rupert Murdoch's News Corp on Friday recommended a new government-funded body to set and enforce standards across the country's tightly owned media.

Murdoch's local arm News Ltd immediately rejected the recommendation for a "News Media Council" which could force media to uphold journalistic ethics and issue an apology, correction or retraction, or grant a person right of reply.

The inquiry was launched following Murdoch's News of the World phone hacking scandal in Britain and after criticism by some politicians of biased coverage by Murdoch newspapers of the Australia government.

Australian media is among the world's most concentrated, with Murdoch's News Ltd controlling some 70 percent of its newspaper ownership. Murdoch's main newspaper rival in Australia is the Fairfax Media Group.

The independent report, released by the government, called for a News Media Council to set media standards and handle complaints made by the public.

"The establishment of a council is not about increasing the power of government or about imposing some form of censorship," the report said.

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UPDATE 2-Murdoch-sparked media inquiry recommends new Australian watchdog

The Bovee University Center hosted the fourth Speak Up, Speak Out forum Wednesday night, titled R They Watching U? Technology, Surveillance, Censorship & Privacy Rights.

This event brought together Central Michigan University students and staff to discuss Internet interaction, censorship and awareness to what truly stays private on the web.

SUSO opened its event with nearly 20 minutes of video clips introducing SOPA and PIPA, bills recently introduced in Congress to stop Internet piracy, along with new ways to track individuals breaking the law. These clips were then turned over to the SUSO panel and student audience to discuss online behaviors and control.

These are complex topics, said Justin Smith, assistant professor of sociology. We should be questioning to what extent do schools and universities and the criminal justice system punish folks for their online behavior; we should be at least questioning the rules that are being created. Some of them might be better than others.

Amanda Garrison, member of the forum panel and professor of sociology, said that she took a lot with her from Wednesdays event.

When it comes down to am I going to pay, even if I dont have to after hearing this I dont want people who do clerical work to lose their job, so its something that I have to consider, Garrison said.

Besides illegal music downloads and the threats of cyber bullying, the Internet works against us in one major way: Terms and conditions, panel members stressed.When setting up accounts on any social network site, the final step is usually to agree the terms and conditions issued by each network. Most turn a blind eye to the 20-page document, scrolling to the bottom of the page and clicking the accept button, with no idea of what they have actually agreed to.

Finance and law professor, Ken Sanney, broke down the information stated within the terms and conditions, using the example of senior pictures. Sanney said that, as seniors in high school, everyone is eager to post their senior pictures online. These pictures are professionally taken and, most likely, the rights are still owned by the photographer.

Because of the terms and conditions box, social networking users sign over use of their pictures to sites like Facebook, who can then use them at their disposal. If Facebook decides to use one of these senior pictures for advertisement, the photographer who owns the pictures rights can sue Facebook, who can turn right around and sue whoever posted the picture in the first place. This is just one example of censorship hidden within terms and conditions.

Im not trying to scare the students, I was trying to engage them and make them think, Sanney said. I do know that some students are harmed by what they place online. If you look at Facebook, it looks like a museum of your life. They are trying to create that air of your life. There is good and bad of it, each of us just has to weigh the cost with the benefit.

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Students, faculty debate Internet copyright, censorship at Speak Up, Speak Out forum