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Clyde & Co and Eversheds have both launched sector-focused social networking programmes aimed at increasing business development activities, particularly among the firms associates.

Eversheds

The firms have separately hired social media consultancy eSocialMedia to advise them on how best to raise the profile of specific practices and sector groups.

Clydes began working with the consultancy last November, with London marine and energy insurance team head Nigel Chapman taking the lead on the project internally for the firm.

I cant say weve won work off the back of it yet, but it hasnt cost a lot either, confirmed Chapman. Im a bit of an old dinosaur so its a bit of a joke that Im the one thats leading it. Initially one of my concerns was that it might end up taking a lot of time away from associates but theyve really taken to it. Its easy enough for partners to get profile but much harder for associates. And whats really important is to make sure your young people are connecting with your clients young people. Hopefully thatll create relationships that will last for years.

eSocialMedia is understood to have charged 15,000 for its advice to Chapmans team. If Clydes decides to roll out the project across other departments that fee may increase in line with take up.

Chapman said the social media push was effectively a continuation of business development activities the firm was already doing.

We like to talk to clients and listen to their concerns and what theyre concentrating on so we can understand their business better, added Chapman. Social media enables us to have those conversations in potentially a more effective way. Whats changed is that we can reach so many more people via things like Twitter. Also we havent done this before in a sector-oriented way thats whats different. We do have a firmwide Twitter feed but that puts news out about Clyde & Co. So this was a new approach.

Eversheds project is understood to be targeted at the clean energy sector. The firm, which last week announced a redundancy consultation putting 166 jobs at risk (24 January 2013), declined to comment.

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Clydes and Eversheds embrace sector-led social networking

A new survey reveals the majority of people feel like social networking erodes the privacy of their workplaces.

The Digital Diaries report is a recurring study by AVG Technologies into how modern social tech impacts our lives: Its latest survey has demonstrated a fascinating, perhaps worrying trend in terms of privacy invasion by social networks. Over 50% of the 4,000 people questioned by AVG in 10 different nations said that they've felt their privacy in the workplace being eroded by social media. Many had, as a result, chosen to stop using the services.

The kind of thing that's upsetting folks is stumbling across colleagues' social discussions concerning them, or finding that photos or videos of them have been uploaded for sharing. Around 10% of respondees noted this behavior. The problem is largely unregulated, and as TheNextWeb notes, it's only survey respondees in the U.K. and Australia that said their company had an official cyber-bullying policy.

The report demonstrates that social networking is a double-edged blade, particularly at work, and will be bad news for Mark Zuckerberg's crusade to erode privacy norms.

Have you ever suffered from this sort of issue?

[Image: Flickr user webtreatsetc]

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Over Half Feel Social Networking Is A Workplace Privacy Pest

SAN FRANCISCO, CA--(Marketwire - Feb 4, 2013) - Social media is an Internet-based innovation that has essentially changed the way people connect and communicate. But the social networking websites that people use are also becoming increasingly important in divorce and other proceedings, as individuals who use Facebook, Twitter, and other social media websites often prove too indiscriminate regarding the information that they share on the World Wide Web. A recent article posted by The Northern Echo reveals that social media has become an important consideration in many family law cases -- including divorce proceedings. The managing partner of Ruben Law Firm San Francisco explains why the activities of individuals on social networking sites have proven integral to divorce cases in countless instances.

According to the article, over one third of the divorce filings that were submitted in the United Kingdom incorporated Facebook activities into their content. Additionally, the article notes, one in five people conceded to the fact that they used the social networking site to flirt with others. Jonathan Flower explains that, while infidelity is nothing new, social media is a novel way for spouses to find out about it: "Infidelity and relationship breakdown has [sic] been around for much longer than the internet [sic] has so it would be inaccurate to say that the likes of Facebook and Twitter are necessarily 'causing' relationships to fall apart. However, it is a fact that as more and more people use social media, so the temptation for them to 'live other lives' and cultivate other relationships that their partners do not know about grows."

"Approximately 75 percent of the clients at Ruben Law Firm have discovered the infidelity of their spouse through social media, text messages, and emails," comments Stephen B. Ruben, managing partner of Ruben Law Firm San Francisco. "People are getting caught up in the whirlwind that is created by social networking sites, which results in them falling into the trap of revealing too much online and, ultimately, getting caught engaging in inappropriate activities. It is extremely important for social media users to know that, once they post something to a social media website, it is virtually impossible to remove it even if it has been deleted off of one's profile."

ABOUT:

Ruben Law Firm San Francisco offers legal support to clients who are facing cases within the practice area of family law. Stephen B. Ruben, managing partner, has provided his guidance to clients for over three decades. As a Certified Family Law Specialist and a Certified Family Law Mediator, he has the qualifications necessary to offer representation to clients facing a wide range of issues. The diverse team at Ruben Law Firm San Francisco offers litigation, collaborative support, and mediation to clients while upholding a high standard of customer service. Ruben Law Firm San Francisco supports members of the Bay Area community and is located in the center of San Francisco, California.

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Ruben Law Firm of San Francisco: Social Media Can Prove Big Factor in Divorce

New York, Feb 4 : With more than one billion users, popular social networking site Facebook celebrated its ninth birthday on Monday.

The social networking site was launched on Feb 4, 2004. It is owned and operated by Facebook, Inc.

It was founded by Mark Zuckerberg with his college roommates and fellow Harvard University students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes.

The website's membership was initially limited by the founders to Harvard students, but was expanded to other colleges in the Boston area, the Ivy League, and Stanford University.

It gradually added support for students at various other universities before opening to high school students, and eventually to anyone aged 13 and over.

The social networking site made its public listing in May last year.

Meanwhile, netizens wished the social networking site on the occasion.

"Happy Birthday Facebook," one Nik Chicharito wrote on his Facebook page.

Another netizen Shobhit Daga tweeted: "You are nine today #Facebook, but you are yet to travel nineyears to turn from a juvenile to matured."

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Social networking site Facebook turns 9

Social networking stalwart Facebook claims one-billion users. Thats around a seventh of the population of the planet. Sometimes its easy to believe the internet is comprised solely of Google, Wikipedia and Facebook. But what about more regional social networks, mobile social networks and specifically those with a strong foothold in emerging markets? How do they stack up against the behemoth that is Facebook?

According to Italian social media strategist Vincenzo Cosenza although Facebooks star is still ascending around the world, there are pockets of the globe where the social networking giant does not claim number one position.

Cosenzas been tracking these stats and updating a world map of social networks for a number of years and he reports that at the end of 2012, Facebook dominated in 127 out of 137 countries, with a mere four other networks claiming poll position in the remainder.A year ago, according to his data that is based on Alexa rankings, there were six social networks in prime position; midway through 2010, 14; and, as many as 17 in 2009.

In addition to Facebook, the top social networks around the world are:

Tencents Qzone has 552-million users across Asia and has recently also gained number one spot in South Korea, according to the data. The network centres around blogging, photo sharing and music. Unusually, users pay for most services, including the mobile version.

Facebook-esque V Kontakte (VK) has finally ousted Odnokassniki in for top spot in Russia, with 190-million users there.

Odnokassniki, available in Russian and Ukranian, is hanging on to the number one social network position in Moldova according to Cosenzas map.

Persian-language Cloob has climbed the ranks in Iran, where Facebook is hard to access thanks to censorship, says Cosenza.

Other regional social networks you should know about:

The most significant social media plays that arent Facebook all seem to exist in China. According to Socialbakers, Facebook does have almost 600 000 users in China, making the country the 100th largest Facebook country by numbers. But if you look at the percentage of the population using Facebook, its a lowly 0.04% placing China stone last out of 212 countries.

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Defying Facebook: which emerging market social networks will stand tall?