Mediaboss Marketing

September 4, 2014 - Running on hardware appliance, Media Management Platform lets professionals capture content from multiple live video feeds in original recording and proxy format; edit, capture, and store live video feeds; repurpose content for multiple platforms; and export it for final editing, rebroadcast, MAM, and archiving. Users can also manage and search content using advanced search terms, log and monitor video for regulatory or licensing requirements, and compare, review, and analyze content. Digital Nirvana, Inc. 39899 Balentine Dr, Ste 200 Newark, CA, 94560 USA Press release date: August 28, 2014

Suite of applications helps broadcasters, media, and entertainment professionals save time and improve efficiency with strong price/performance.

Fremont, CA At IBC2014 in Amsterdam next month, Digital Nirvana will introduce its Media Management Platform, which offers a suite of applications that allows users to capture, edit, share, and manage content - as well as prove compliance, monitor and analyze video. Digital Nirvana will exhibit this platform in the booth of EMEA Gateway during the IBC convention Hall 9, Stand B14.

Professionals using the new Digital Nirvana platform can capture content from multiple live video feeds in original recording and proxy format; edit, capture and store live video feeds; quickly repurpose content for multiple platforms and export it for final editing, rebroadcast, MAM, and archiving; manage and search content using advanced search terms; log and monitor video for regulatory or licensing requirements and quality control; and compare, review and analyze content for competitive analysis, legal reviews, and cross-functional collaboration.

We couldnt think of a better venue than IBC to launch our new platform, said Arco Groenenberg, director of sales and marketing for Broadcast Products, Digital Nirvana. With these new features, weve solidified our platform as the smartest management solution in the industry with the most rapid return on investment. Based on the feedback we receive from our close customer relationships, well keep pushing the envelope and bring more functionality to this centralized approach.

The Digital Nirvana Media Management Platform includes the following applications:

Capture

A feature-rich capture application records and stores hybrid inputs including SDI, ASI, ASI-IP, ATSC and QAM signals. Recording formats include 50 Hz, 60 Hz, SD/HD and DVB-T/C/S2. The platform supports RF and Cable Card Technology recording from encrypted cable feeds in full HD allowing for direct cable and off-air antenna recording with no conversion needed. By setting parameters within the Program Guide, users can schedule continuous or intermittent recording. Users can record, monitor and analyze the performance of multiple competitive stations, saving hours of time, raising productivity and eliminating the need for stand-alone DVRs.

Edit

A powerful edit application allows users to produce frame-accurate cut clips from live or previous recordings, allowing for quick turn around when repurposing and editing content. OTT clipping and ad verification are also included in this system. Edits can be made from the desktop or mobile devices using any standard web browser. An unlimited number of users can collaborate from anyplace via the web-based interface. Content can be uploaded to the cloud and stored for final editing, re-broadcast, MAM files or archives.

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Media Management Software helps prove compliance.

Shane Smith, Vices founder and chief executive, said: Vice is very excited to announce today that we have closed deals with both A+E on the media/terrestrial TV side and TCV on the tech side.

We believe that these new partnerships position us at the forefront of the coming convergence of media and technology, while preserving and protecting our independence.

High-quality content and innovative tech platforms will drive Vice through this next period of growth on our relentless quest for total media domination."

Vice has attracted investors by tapping into a global appetite for edgy editorial online, especially video, such as its recent documentary series embedded with Islamic State. The company claims a monthly audience of 150 million people and operates in 36 countries.

On the commercial side it has been a pioneer in branded content whereby it is paid by advertisers, such as the microchip giant Intel, to create and publish videos and articles that promote their brands to its young audience on its own website and apps, and on YouTube and social media.

The company also still sells a magazine, runs more traditional online advertising and licenses its material to broadcasters around the world.

Mr Smith told The Telegraph last year: Basically, we concentrate on making money in as many ways as we can.

Most companies concentrate on one form of revenue in one country. But we concentrate on five forms of revenue in about 50 countries, which is fine for us. Well take it.

A+E, which is jointly owned by Disney and the magazine publisher Hearst, and TCV, which also made late-stage investments in Facebook and Netflix before they floated, join 21st Century Fox, the British advertising group WPP, the media merchant bank Raine group and former Viacom chief executive Tom Freston as minority shareholders in Vice.

Mr Smith has claimed Vice will turn over $1bn by 2016 and that it could be worth $30bn on the stock market.

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Vice Media valued at more than $2.5bn after $500m cash injection

Social networking site Facebook deactivates Poonam Pandeys account
Social networking site Facebook deactivates Poonam Pandey #39;s account by http://www.bollywoodlife.com The model was recently accepting the ALS challenge and po...

By: Bollywood Life

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Social networking site Facebook deactivates Poonam Pandeys account - Video

25 Voices: The social networker
Eyes glued to the tiny screen, fingers moving frantically across buttons. A virtual life can #39;t be that harmful, can it? From Instagram to Pinterest, Facebook to Twitter, follow Sihle as he...

By: RUTV Journalism Rhodes University

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25 Voices: The social networker - Video

Nowadays, successful social media campaigns can be just as effective as multi-million-dollar ad campaigns

Over the past few years, those in charge of branding and communication for large companies have realized that social networking can be an effective marketing tool. Sure, there's still multi-million-dollar ad campaigns that run during football games and the print advertisements in major national magazines. However, at a more granular scale, it's often the individual tweets and connections with customers that can have the most impact. CIO.com asked social media experts to share their best tips for achieving social media success on sites such as Facebook, LinkedIn.com and Twitter.

Build Mini-Campaigns With Set Goals

Social networking often consists of a hodgepodge of unrelated tweets and posts. Michael Melfi, a director at the marketing agency Moncur, says larger companies need specific goals for social networking.

[ Resources: How to Craft a Social Media Policy and The How-To Guide for Social Business ]

If Starbucks wants to introduce a new coffee, for example, it might set one goal to reach 10,000 likes on Facebook. "Focus on daily execution of tactics to achieve the strategies driven by the goal. This also includes monitoring of social media to keep interest and engage the audience," he says. "Then, constantly measure results against key performance indicators using analytics and the content and tenor of the audience responses."

Align Your Departments

Richard Dedor, a digital strategist who has managed accounts for companies such as Kia Motors America, Green Mountain Coffee and the U.S. Open, says the key is in aligning departments. If you don't, he says, the company will just generate social networking noise. "Obviously upper management and sales will want sales leads. Marketing is going to want to offer the best customer service. PR is going to want to push news," he says. "To achieve the best result, the key stakeholders must align and let the right people execute the plan."

Develop a Unique Strategy for Each Social Platform

Most large companies know that you reach customers by segment. You can't use one approach to appeal to both engineers and executives. The same is true with social media platforms. Deborah Reale, a senior manager for social networking at Reed Business, says social campaigns work differently on different platforms.

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5 Ways to Improve Your Social Media Campaigns