Mediaboss Marketing

To increase the chances of winning budget, you need to sell SEO like a CMO. Here's how to find the data you need to get buy-in from the decision-makers.

If I came to you and asked to borrow $40,000 for a business venture I'm considering, and I said that you needed to trust the idea was going to work based on my knowledge and experience, what would you say? Would you give me the money, no questions asked?

I'm guessing your answer is no. That's the same answer the CEO is going to give you as the marketing representative in charge of the brand's SEO whether you're in-house or on the agency or consulting side.

As an SEO professional, you need to think of yourself as the chief marketing officer of every project you propose.

In days gone by, it may have been easy to throw some SEO jargon at the decision-makers along with some documentation from Google and other quick SEO wins to get buy-in for budget.

Today's SEO professional is much more than just a competent optimizer. The SEO of today has a sophisticated skill set and knows how to prove the performance of SEO and communicate its business value, just like a CMO does. Now more than ever, performance tracking is key as SEOs deal with more channels and more data.

So where does that leave the SEO today? What are the factors that make SEO strategies work to keep the investments coming? How do you think like a leading-edge CMO?

When dealing with the decision-makers about your SEO plans, put your CMO "hat" on and be prepared to answer questions like:

This takes planning and research. You have to be able to benchmark:

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5 Ways to Sell SEO to Your CMO

Unnecessary Censorship - Avatar: The Last Airbender
Well, I felt like doing it so I did it. Here you go! I unnecessarily censored my favourite cartoon show of all time, I give you; "Unnecessary Censorship - Avatar: The Last Airbender". Avatar...

By: brianian16

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Unnecessary Censorship - Avatar: The Last Airbender - Video

May 14, 2014

A Google logo is reflected on the screen of a smartphone in this file photo illustration taken in Prague January 31, 2014. Reuters pic, May 14, 2014.A European Court of Justice decision ordering Google to delete some personal data on request has raised concerns about online censorship and how Internet search works in various countries.

The EU's top court ruled yesterday that individuals have the right to ask the US Internet giant to delete personal data and "to be forgotten" online under certain circumstances when their personal data becomes outdated or inaccurate.

Analysts who follow the online space said the global impact of the ruling was not immediately clear, but that it could raise some tricky issues in Europe and beyond.

"The practical implementation seems to be vague and potentially very messy," said Greg Sterling, analyst at Opus Research who follows the search business.

Sterling said Google should be able to comply and filter the results, but that means Internet search results could be different depending on where the user is located, in a manner similar to what takes place in China under government censorship rules.

"This opens the door to people who don't like search results to remove or change their information," Sterling told AFP.

The analyst added that it could be "problematic" trying to determine which results to remove and that "this begs the question about what is in the public interest".

Danny Sullivan of the website Search Engine Land said the impact may be positive if it only applies to protection of privacy.

"However, there's a real concern if this turns out to be abused, if done to prevent easy access to legitimate public records," Sullivan added.

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In an effort to control the frenzy following the drafting of Johnny Manziel, the Cleveland Browns will limit media coverage to this weekend's rookie minicamp and other offseason activities.

Zak Gilbert, the team's director of communications, said media coverage for Saturday's rookie minicamp would be limited to regulars from the local Cleveland media and perhaps a few national writers -- though the team is still deciding what to do about the potential crush of national media.In addition, anyone wishing to cover an offseason practice or minicamp must let the team know no later than 48 hours before the event.

The team wants to avoid a media circus, with satellite trucks and entertainment networks broadcasting from team headquarters. There will be no live video of the rookie minicamp.

"We know it will bring a lot of attention," coach Mike Pettine said of Manziel on Monday. "We'll be in the business of controlling what we can control."

The media that regularly covers the team will be given usual access.

The NFL's Media Policy covers veteran minicamp only and states that all daily activities for a mandatory veteran minicamp "must be open in their entirety to local media."

One of three OTAs (organized team activity) must be open, though the team is allowed to limit videotaping or photography during parts of those sessions.

Decisions related to rookie minicamps are at the discretion of the team.

Gilbert acknowledged that training camp will be different. Because practices are open to the public, more than just local media will be given access.

Browns To Take Steps To Limit Media Access

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Browns take steps to limit access

Buying George Zimmerman Another Gun
Buckeye Firearms Foundation #39;s Ken Hanson explains the reasoning behind raising money for George Zimmerman to buy a gun. A pro-gun group from Ohio launched a ...

By: CUBBELITV

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Buying George Zimmerman Another Gun - Video