Mediaboss Marketing

Eric Hausers first book features some universal themes pretty standard childrens story fare, really. Its a tale of honesty and teamwork and friendship written by an assistant principal at a Texas middle school.

But his rosy description was at odds with the green-skinned protagonist who smiled at children from the books cover: Pepe the frog, a cartoon character thats been adopted as a mascot of the alt-right movement and associated with white nationalism.

On Monday, the book, which Hauser self-published on Aug. 1 before it was picked up by a conservative-leaning publishing house, cost the assistant principal his position.

The book features allusions that may go over some childrens heads. The setting is a farm called Wishington. The antagonist is a bearded alligator named Alkah. Astute readers will recognize Covfefe cliff. But perhaps the most inflammatory aspect is the smiling cartoon frog, whichNBC News has called a popular white nationalist symbol. Pede, the name of the cartoon centipede that also graces the books cover,is also a term members of a Donald Trump-themed Reddit board use to refer to each other.

Spoiler alerts ahead, but Pepe and his centipede sidekick Pede start the book ecstatic that the old farmer hasleft after eight years of oppression. But Alkah and his minions have entrenched themselves in a pond that very much resembles a swamp and are threatening to spread throughout all of Wishington Farm. Pepe and Pede have one weapon to vanguish the gator: buds from the honesty tree.

Denton Independent School District officials say they removed Hauser as assistant principal at Rodriguez Middle School days after word of his book and its protagonistspread on social media. That happened at the same time that a Charlottesville rally of neo-Nazis, white nationalists and Ku Klux Klan members descended into violent chaos that left three dead. The school district said Hausers book had become a distraction to the learning process.

School starts Wednesday at the district, which educates about 28,000 students from different ethnic, social and economic backgrounds, a school district news release said.

We pride ourselves on providing a welcoming and nurturing environment to all students. Our staff is reflective of the community we serve, where all individuals are respected, Superintendent Jamie Wilson said in the release. We encourage our staff and students to be free-thinking and express their ideas, however, when these ideas interrupt the ability to learn, work or create divisiveness each of us is held accountable.

[Cadillac condemns casting call that sought actors for alt-right (neo-nazi) role in a Cadillac ad]

Hauser declined to be interviewed by The Washington Post, instead directing questions to his publisher, Post Hill Press. He released a statement via the school district:

Due to the controversy surrounding the book I have published, I think its best that I not serve as assistant principal at Rodriguez, Hauser said. His publisher said hed be moved to a new role. The students, the community, and the teachers are too important to me to subject them to all the negativity and disapproval resulting from this book. To my colleagues, I offer my deepest apologies if this has affected them or their families in any negative way.

Illustration from The Adventures of Pepe and Pede by Eric Hauser. (Post Hill Press)

That was a change from Hausers earlier statements. He told Fort Worth NBC-affiliate KXAS that he was using Pepe just as a lighthearted way of expressing maybe some conservative values.

But, asThe Washington Posts Abby Ohlheiser wrote: The frogis talked about as a green manifestation of theInternets darkfringes, a mascot whose popularity there rivals that of Trumps. A Pepe avatar on Twitter is now generally read as asign of analt-right affiliation.

On Monday, Anthony Ziccardi, a spokesman for Post Hill Press, the conservative-leaning publishing house, defended the book, saying it espoused conservative values, but was not incendiary.

Theres no hidden messages here, Ziccardi said. Theres no hidden agenda.He created this character and he didnt realize all the backlash that was going to come from it and quite frankly, neither did I. Really, the ultimate theme is law and order.This is a feel-good story in support of good versus evil. And thats what we should be embracing.

[White supremacist stabs interracial couple after seeing them kiss at bar, police say]

According to his principal profile, Hauser started out teaching English and history at McMath Middle School in Denton, Tex. After seven years, he got a masters degree in education administration and become assistant principal at Ryan High School, then was hired at Rodriguez.

On the profile, he talked about being grateful for the opportunity to open the districts newest middle school.

Together, we will build a foundation of trust, tradition, and high expectations that will continue to inspire and support our current and future stakeholders for years to come, he wrote. I am honored and excited to be a part of this growing development, and I look forward to the lasting relationships we will build together.

Abby Ohlheiser contributed.

This post has been updated.

Read more:

A man clobbered protesters with a bike lock at a Berkeley rally, police say. The Internet went looking for him.

A public university refused to pay for an antiabortion speaker. Now students are suing.

She wanted to criticize Black Lives Matter in a college speech. A protest shut her down.

Continued here:
An assistant principal wrote a children's book about alt-right mascot Pepe the frog. It cost him his job. - Washington Post