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"The book is the creative property of Mr. Hauser and is not tied with the district, its curriculum or instructional materials -- yet the attention it brought him and the book's implied message has been a distraction to his colleagues across Denton ISD," the statement said.

He will be reassigned to a yet-to-be-determined role that will not involve beinga campus administrator or educator, the district said.

"Due to the controversy surrounding the book I have published, I think it's best that I not serve as assistant principal at Rodriguez," Hauser said in the statement. "The students, the community and the teachers are too important to me to subject them to all the negativity and disapproval resulting from this book. To my colleagues, I offer my deepest apologies if this has affected them or their families in any negative way."

The district did not learn about the book until last week, when Hauser contacted adminstrators about it, Denton ISD spokesman Mario Zavala said.

Pepe the Frog has been used in recent years by the "alt-right," a racist movement whose name was coined by Dallas native Richard Spencer.

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Denton ISD assistant principal removed for conservative children's book featuring Pepe the Frog - Dallas News (blog)