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The Progressive Party of 1912 was an American third party. It was formed by former President Theodore Roosevelt, after he lost the nomination of the Republican Party to his former protg, President William Howard Taft, who had since become his political adversary. The new party was known for taking advanced positions on progressive reforms, and attracting some leading reformers. However it ran a full ticket and Republican politicians and political activists across the country generally refused to join. California was the exception, for the progressive element took control of the Republican Party in that state, and ran its leader Hiram Johnson as Roosevelt's running mate. It carried only eight states, enabling Democrat Woodrow Wilson to score a massive landslide in the electoral college, as well as control of both houses of Congress. Beset by factionalism and failure to win many offices, the party went into rapid decline by 1914 and virtually disappeared in 1916. One main result was that conservative elements took control of the Republican Party for decades. The reforms proposed by the party had all been under discussion for years.

The Progressive party was nicknamed the Bull Moose Party after journalists quoted Roosevelt saying that he felt "fit as a bull moose" shortly after the new party was formed.[1]

Roosevelt left office in 1909. He had selected Taft, his Secretary of War, to succeed him as presidential candidate, and Taft easily won the 1908 presidential election. Roosevelt became disappointed by Taft's increasingly conservative policies. Taft upset Roosevelt when he used the Sherman Anti-Trust Act to sue U.S. Steel for an action that President Roosevelt had explicitly approved.[2] They became openly hostile, and Roosevelt decided to seek the presidency.

Roosevelt entered the campaign late, as Taft was already being challenged by progressive leader Senator Robert La Follette of Wisconsin. Most of La Follette's supporters switched to Roosevelt, leaving the Wisconsin Senator embittered.

Nine of the states where progressive elements were strongest had set up preference primaries, which Roosevelt won. But Taft had worked far harder than Roosevelt to control the Republican Party's organizational operations and the mechanism for choosing its presidential nominee, the 1912 Republican National Convention. For example he bought up the votes of delegates from the southern states, copying the technique Roosevelt himself used in 1904. The Republican national convention rejected Roosevelt's protests. Roosevelt and his supporters walked out, and the convention re-nominated Taft. The next day, Roosevelt supporters met to form a new political party of their own. California governor Hiram Johnson became its chairman, and a new convention was scheduled for August. Most of the funding came from to wealthy sponsors, magazine publisher Frank A. Munsey provided $135,000; George W. Perkins, a director of U.S. Steel and Chairman of the International Harvester Company gave $130,000 and became its executive secretary. Roosevelt's family gave $77,500 and others gave $164,000. The total was nearly $600,000, far less than the major parties.[3][4]

The new party had serious structural defects. Since it insisted on running complete tickets against the regular Republican ticket in most states, few Republican politicians were willing to support it. The exception was California, where the progressive element took control of the Republican Party and Taft was not even on the November ballot. Only 5 of the 15 more progressive Republican Senators declared support for it. Republican Representatives, governors, committeemen, and the publishers and editors of Republican-leaning newspapers showed comparable reluctance. Many of Roosevelt's closest political allies supported Taft, including his son-in-law, Nicholas Longworth (though Roosevelt's daughter Alice stuck with her father, causing a permanent chill in her marriage). For men like Longworth, expecting a future of his own in Republican politics, bolting the party would have seemed tantamount to career suicide.

However, many independent reformers still signed up.

Despite these obstacles, the August convention opened with great enthusiasm. Over 2,000 delegates attended, including many women. In 1912, neither Taft nor Wilson, endorsed women's suffrage on the national level.[5] The notable suffragist and social worker Jane Addams gave a seconding speech for Roosevelt's nomination. However, Roosevelt insisted on excluding black Republicans from the South (whom he regarded as a corrupt and ineffective element).[6] However Roosevelt further alienated white southern supporters on the eve of the election by publicly dining with black people at a Rhode Island hotel.[7][8]

Roosevelt was nominated by acclamation, with Johnson as his running mate.

The main work of the convention was the platform, which set forth the new party's appeal to the voters. It included a broad range of social and political reforms long advocated by progressives. It spoke with near-religious fervor, and the candidate himself promised, "Our cause is based on the eternal principle of righteousness; and even though we how now lead may for the time fail, in the end the cause itself shall triumph."[9]

The platform's main theme was reversing the domination of politics by business interests, which allegedly controlled the Republican and Democratic parties, alike. The platform asserted that:

To that end, the platform called for

In the social sphere the platform called for

The political reforms proposed included

The platform also urged states to adopt measures for "direct democracy", including:

Besides these measures, the platform called for reductions in the tariff, and limitations on naval armaments by international agreement.

The biggest controversy at the convention was over the platform section dealing with trusts and monopolies. The convention approved a strong "trust-busting" plank, but Perkins had it replaced with language that spoke only of "strong National regulation" and "permanent active [Federal] supervision" of major corporations. This retreat shocked reformers like Pinchot, who blamed it on Perkins. The result was a deep split in the new party that was never resolved.[12]

In general the platform expressed Roosevelt's "New Nationalism", An extension of his earlier philosophy of the Square Deal. He called for new restraints on the power of federal and state judges along with a strong executive to regulate industry, protect the working classes, and carry on great national projects. This New Nationalism was paternalistic, in direct contrast to Wilson's individualistic philosophy of "New Freedom". However one selected, Wilson's actual program resembled Roosevelt's ideas, apart from the notion of reining in judges.[13]

Roosevelt also favored a vigorous foreign policy, including strong military power. Though the platform called for limiting naval armaments, it also recommended the construction of two new battleships per year, much to the distress of outright pacifists such as Jane Addams.[14]

Roosevelt ran a vigorous campaign, but the campaign was short of money, as the business interests which had supported Roosevelt in 1904 either backed the other candidates or stayed neutral. Roosevelt was also handicapped because he had already served nearly two full terms as President, and thus was challenging the unwritten "no third term" rule.

In the end Roosevelt fell far short of winning. He drew 4.1 million votes27%, well behind Wilson's 42% but ahead of Taft's 23%. (6% went to Socialist Eugene Debs). He received 88 electoral votes, compared to 435 for Wilson and 8 for Taft.[15] This was nonetheless the best showing by any third party since the modern two-party system was established in 1864. Roosevelt was the only third-party candidate to outpoll a candidate of an established party.

Many historians have concluded that the Republican split was essential to allow Wilson to win the presidency. Others argue that even without the split, Wilson would have won (as he did in 1916).

In addition to Roosevelt's presidential campaign, hundreds of other candidates sought office as Progressives in 1912.

Twenty-one ran for governor. Over 200 ran for U.S. Representative (the exact number is not clear because there were many Republican-Progressive fusion candidacies, and some candidates ran with the labels of ad hoc groups such as "Bull Moose Republicans" or (in Pennsylvania) the "Washington Party".

On October 14, 1912, Theodore Roosevelt was shot in the chest in Milwaukee, Wisconsin, and still delivered his 90-minute presidential campaign speech as planned. The would-be assassin, John Flammang Schrank, claimed the ghost of William McKinley had appeared to him in a dream and ordered him to avenge his death by killing Roosevelt. Had it not been for the 50-page speech and steel eyeglass case Roosevelt was carrying in his jacket, the bullet would have gone deeper into his chest and penetrated his lung. When asked if the shooting would affect his election campaign, he said to the reporter "I'm fit as a bull moose," which inspired the party's emblem.[16]

In California, the state Republican party was controlled by governor and Roosevelt ally Hiram Johnson, the Vice-Presidential nominee, so progressives there stayed with the Republican label (with one exception).

Most of the Progressive candidates were in New York, Ohio, Indiana, Illinois, and Massachusetts. Only a few were in the South.

The lesser Progressive candidates generally got between 10% and 30% of the vote. Nine Progressives were elected to the House; none won governorships.[17]

Some historians speculate that if the Progressive Party had run only the Roosevelt presidential ticket, it might have attracted many more Republicans willing to split their ballot. But the progressive movement was strongest at the state level, and, so the new party had fielded candidates for governor and state legislature. In Pittsburgh, Pennsylvania, the local Republican boss, at odds with state party leaders, joined Roosevelt's cause.

In spite of this, very few Progressives were elected to local offices; about 250. The Democrats gained many state legislature seats, which gave them 10 additional U.S. Senate seats; they also gained 63 U.S. House seats.

Despite the failure of 1912, the Progressive Party did not disappear at once. 138 candidates, including women,[18] ran for the U.S. House as Progressives in 1914, and 5 were elected. However, almost half the candidates failed to get more than 10% of the vote.[19]

Hiram Johnson was denied renomination for Governor as a Republican; he ran as a Progressive and was re-elected. Seven other Progressives ran for governor; none got more than 16%.[20] Some state parties remained fairly strong. In Washington, Progressives won a third of the seats in the Washington State Legislature.

Louisiana businessman John M. Parker ran for governor as a Progressive early in the year. (The Republican Party was deeply unpopular in Louisiana.) Parker got a respectable 37% of the vote. He was the only Progressive to run for governor that year.[21]

Later that year, the party held its second national convention, in conjunction with the Republican national convention. This was to facilitate a possible reconciliation. Five delegates from each convention met to negotiate. The Progressives wanted reunification with Roosevelt as nominee, which the Republicans adamantly opposed. Meanwhile, Charles Evans Hughes, a moderate progressive, became the front-runner at the Republican convention. He had been on the Supreme Court in 1912 and thus was completely neutral on the bitter debates that year. The Progressives suggested Hughes as a compromise candidate. Then Roosevelt sent a message proposing conservative Senator Henry Cabot Lodge. The shocked Progressives immediately nominated Roosevelt again, with Parker as the Vice Presidential nominee. Roosevelt refused to accept the nomination and endorsed Hughes, who was immediately approved by the Republican convention.[22]

The remnants of the national Progressive party promptly disintegrated. Most Progressives reverted to the Republican Party, including Roosevelt, who stumped for Hughes, and Hiram Johnson, who was elected to the Senate as a Republican. Some leaders, such as Harold Ickes of Chicago, supported Wilson.

All the remaining "Progressives" in Congress rejoined the Republican Party, except Martin, who became a Democrat. No candidates ran as Progressives for governor, Senator, or Representative.

From 1916 to 1932 the Taft wing controlled the Republican Party and refused to nominate any prominent 1912 Progressives to the Republican national ticket. Finally, Frank Knox was nominated for Vice President in 1936.

The relative domination of the Republican Party by conservatives left many former Progressives with no real affiliation till the 1930s, when most joined the New Deal Democratic Party coalition of President Franklin D. Roosevelt.

Robert M. La Follette, Sr. broke bitterly with Roosevelt in 1912, and ran for President on his own ticket, the 1924 Progressive Party, during the 1924 presidential election.

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