Mediaboss Marketing

This football season, Progressive Insurance and creative agency Arnold Worldwide are taking the football replay challenge into homes to help homeowners settle common household disagreements. The second spot of the campaign, 'Scream,' features a father/son duo debating if the dad screamed when he saw a spider. The son is proven right through the help of Progressives 'What Really Happened Replay' as the scream replays loud and clear.

Arnold CCO, Sean McBride said, When your kids are young, your version of what happens in your home is really the only version. But as they grow up, an alternative view of who you are or how you sound shows up - one thats outside your control. Thats what l love so much about this latest instalment of our replay campaign for Progressive - that truth that how you sound in your own head isnt always how youd actually sound were you to check the replay.

Agency: Arnold Worldwide

Chief Creative Officer: Sean McBride

SVP Group Creative Director: Gregg Nelson

SVP Group Creative Director: Michael Sullivan

Senior Copywriter: Tori Young

Art Director: Danny Hughes

SVP Executive Producer: Sean Vernaglia

SVP Director of Business Affairs: Camara Price

Chief Client Officer: Val Bettini

SVP Marketing Director: Victoria Parchment

VP Marketing Director: Jordan Colleran

Assoc. Director of Project Management: Eric Rubino

EVP Brand Strategy Director: Catherine Sheehan

Production Company: O Positive

Director: David Shane

Director of Photography: Charlie Sarroff

Executive Producer: Ralph Laucella

Executive Producer: Marc Grill

Line Producer: Jason Reda

Editorial Company: Cosmo Street Editorial

Head of Production: Anne Lai

Editor: Aaron Langley

President & CEO: Tricia Griffith

Chief Marketing Officer: Remi Kent

Business Leader of Creative Management: Meghan Walsh

Marketing Manager: Jeanine Delsanter

Marketing Specialist: Loretta Czarnomski

Marketing Specialist: Andrew J Christopher

Genres: Dialogue, Comedy, People

Categories: Insurance, Finance

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Progressive Takes the Challenge Flag Off the Field and Into the Home in New Spot - Little Black Book - LBBonline