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By Ashley Killough, CNN

updated 8:34 AM EDT, Fri October 31, 2014

Sen. Rand Paul, R-Kentucky

STORY HIGHLIGHTS

(CNN) -- A day after Rand Paul said the Republican Party's brand "sucks," the chairman of the Republican National Committee politely described the first-term senator as someone who's "a real tip of the spear when it comes to challenging our party about growth."

Reince Priebus made the comment Thursday evening while co-hosting a conference call with Paul to College Republicans, according to a post by Red Alert Politics that was tweeted out by Priebus.

"Our brand does suck," Paul said on the call, stressing a need to expand the party's base. "We aren't the cool club, we're the club that seems to be against everything."

He said Republicans are starting to head in the right direction and added the GOP's leaders were not to blame for the party's optics problems that have accumulated over time.

For his part, Priebus stressed that students are the "future" of the Republican Party, adding that the GOP plans to be "focused like a laser" on reaching out to young people in the coming years.

It's part of the RNC's overall rebranding effort to expand its base and appeal to more women, young people and minorities.

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RNC: Rand Paul 'tip of the spear' to prod the GOP