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The 2016 presidential campaign has its first official candidate. Republican Ted Cruz jumped into the race for the presidency, announcing his intentions in a tweet at 12:09 am EDT Monday morning.

"I'm running for president and I hope to earn your support!" the firebrand Texas senator tweeted simply with an embedded video.

"It's a time for truth, a time to rise to the challenge, just as Americans have always done," Cruz says in the 30-second video, which shows pictures of Americana baseball, the Golden Gate and Brooklyn bridges, men walking in a factory. "I believe in America and her people, and I believe we can stand up and restore our promise. It's going to take a new generation of courageous conservatives to help make America great again. And I'm ready to stand with you to lead the fight."

Though several candidates are testing the presidential waters in what is expected to be another crowded Republican field, Cruz is the first major candidate to outright declare he is running.

Cruz trails in early presidential primary polls. He pulled in just 4 percent of Republican primary voters in the latest CNN/ORC poll. An NBC News/Wall Street Journal poll found Republicans split on whether they could support Cruz 40 to 38 percent.

But the ideological hard-liner and his team hope he can capitalize on his popularity with the Tea Party and his reputation as an outspoken fighter against both Democrats and the Republican establishment.

Cruz is set to hold a more traditional announcement event Monday at Liberty University in Virginia. The setting is emblematic of the path Cruz hopes to carve out to the nomination. Liberty claims to be the largest evangelical Christian university in the world. It was founded by evangelical pastor Jerry Falwell in 1971.

For Cruz, that means a focus of his campaign will be on rallying religious conservatives. And that's especially important in Iowa and South Carolina, two key early states where voters in the GOP nominating contests are overwhelmingly white and a majority evangelical.

Entrance polls in 2012, for example, found that 99 percent of voters in the Iowa Republican caucuses were white and 57 percent described themselves as born-again or evangelical Christians. In South Carolina, voters were 98 percent white and 65 percent born-again or evangelical, according to exit polls.

Pat Robertson, another evangelical pastor, was the first to capitalize on the strength of the evangelical vote in Iowa. In 1988, "Robertson's Army" helped him past Vice President George H.W. Bush for a second-place finish in the caucuses. Ever since, GOP candidates have been trying to replicate what Robertson was able to pull off.

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Republican Ted Cruz announces run for president