Mediaboss Marketing

For a conservative movement that has embraced tough talk on immigration and made opposition to diversity initiatives a core part of its identity, the effort can be tricky, said Mike Madrid, a Republican political consultant and co-founder of the Lincoln Project.

The Republican Party has become so overwhelmingly,monolithically white in the past couple of decades, and that share of the electorate is rapidly shrinking, Madrid said, so it needs more diverse candidates while suggesting diversity has nothing to do with what theyre doing.

Republicans view the push to recruit Hispanic candidates as essential to the partys effort to maintain the majority in the House, where a net gain of five seats by Democrats next year would give them the speakers gavel.

Republican candidates dont just look like America, their life experiences reflect the daily challenges Americans face, said Will Reinert, spokesman for the National Republican Campaign Committee. By embodying the American dream, Republicans can win anywhere in the Land of Opportunity.

In 2020, Republicans had a net gain of 14 seats in the House, and every seat they flipped from Democrats was captured by a woman, a veteran or a candidate of color. In 2022, the party put forth a historic slate of nearly 70 Black, Hispanic, Asian American and Native American candidates.

See the original post here:
Hispanic Republicans vie to oust Democrats in diverse districts - Roll Call