Mediaboss Marketing

Rome wasnt built in a day. To establish credibility and create trust, its important to communicate timelines effectively. Thats why we asked 10 entrepreneurs from Young Entrepreneur Council (YEC) the following question:

Whats one rule for better managing client expectations early in a relationship?

Heres what YEC members had to say:

I was guilty early on of going way beyond the scope of my work with my clients, and I ultimately realized it was because I allowed them to take advantage of me. The solution was that I had to create boundaries by saying no when necessary or training clientson what to expect, both by overtly stating it and by modeling it. ~Darrah Brustein,Network Under 40

This goes back to technology, so pick a great CRM with job-flow charts. I stole this from Amazon you can see exactly where your package is at any moment with the click of a button. Doing this will result in far less communication because the client will know exactly where they are in the process of completion. ~Tommy Mello,A1 Garage Door Repair

Anytime you have a conversation with a client, send them an email with your understanding of what was discussed, the next steps, orthe outcomes decided. When youre both agreeing on paper to a business decision, there are usually fewer misunderstandings thanif you verballyaccept conditions or terms. And be specific and precise in wording. What one person considers important, another might not. ~Nicole Munoz,Start Ranking Now

We put together a data report for our clients that reflects what we accomplished for their accounts in each month. We solved our problems with client expectations by building a great report that covers everything they would want to know, and then started using only the metrics in those reports when telling our potential clients what we can deliver for them. ~Adam Steele,The Magistrate

Clearly define the outcome you are working toward, whether verbally or in a contract, and clearly communicate it to the client. When there is transparency in your process and you and the client are in alignment of the outcome youre trying to achieve, you mitigate scope creep and can reign them in when their vision veers from the outcome youve established. ~Kevin Yamazaki,Sidebench

Your No. 1 goal has to be managing your clients expectations.Iftheir expectations are too high or you cant get them to agreeto your timelines andprocess, youre probably wasting your valuable time. When communicating with your client and team, promise about 90 percent of what you think is achievable. Then you only have to deliver 110 percent problem solved. ~Brendon Schenecker,Travel Vegas

No matter how much planning is done up front in a project, something will inevitably come up thats outside of the original scope or goes against your prescribed process. Rather than punishing the client for this, have a built-in contingency plan that accommodates these minor changes. Allocate buffer or time to address these without having to affect the overall projects goals. ~Ross Beyeler,Growth Spark

Every client has their own idea about what they hire us for. Most clients expect exponential growth (and were careful not to oversell); however, some of their expectations may go against better practices and policies. We try to iron that out immediately by determining how much capacity we have to deliver on what is needed beforetalking about nice-to-haves. ~Cody McLain,SupportNinja

Frequently deliver clear and actionable details that will inform the client of whats being worked on and whats planned ahead. This ensures that everyones on the same page at all times. Getting buy-in from the client on a particular plan or direction ahead of time can also be helpful in properly setting expectations. ~Diego Orjuela,Cables & Sensors, LLC

If your service takes times to show results, do not under any circumstances agree to month-to-month contracts. Its critical that you spend time upfront discussing how long it will take your company to show results. For instance, one of the core services of my company is SEO. SEO takes time. Thats why I disclose that clients shouldnt expect meaningful results for at least six months or more. ~Kristopher Jones,LSEO.com

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10 Rules for Better Managing Client Expectations - Small Business Trends