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Search engine optimization isnt rocket sciencealthough, to be fair, it can sure seem that way at times. You can get pretty deep into the technical dimensions of SEO, which for small business owners who lack a tech background can be daunting. But heres the good news: There are some completely non-technical, novice-friendly SEO strategies that can actually have a big impact on your sites visibility and rankings. In this post, well share just six things you can do to make Google love your site moreno advanced technical training required.

Make a User-Friendly URL

Sometimes, URLs will default to random strings of letters and numbersbut thats obviously not very helpful to users (or search bots) trying to determine what the page is about. Make sure each page of your site (and each blog post) has a short and descriptive titlefor example, the page where you can learn more about the Grammar Chic content marketing services is http://www.grammarchic.net/content-marketing-services. Right to the point! Content management systems like WordPress usually make it quite easy to change your URL to whatever you want it to be.

Structure Your Site for Readability

You can enhance user experience (UX) and SEO by designing a website that guides the reader from top to bottomthat is, from headline to call to action. Make sure the headline itself is compelling, and that you break up the content with descriptive section sub-headings. Use bulleted lists when you can.

Place Keywords in Strategic Places

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You dont have to do a lot of complicated math to figure out the desired keyword density for a Web page. Instead, just naturally and judiciously insert keywords in titles, section headings, and meta descriptions, then perhaps once or twice in the content itself. Always make sure they feel natural, not cumbersome to read.

Enrich Your Content

Make sure each page has an image, video, GIF, infographic, or something else to provide added interest. You shouldnt have just isolated blocks of black-and-white text.

Link to Relevant Resources

Internal linking is key to SEO success. If there are other pages of your siteor blog posts, for that matterthat augment the page in question, include strategic links to them. Theres really no right or wrong number of internal links. Wed just caution you to make sure the links you include really are relevant and helpful.

Encourage Social Sharing

When a piece of online content is shared on social media, that signals to the search algorithms that its usefulthat is deserves a prominent ranking. Share your own content on social media, but also make sure you enable the social sharing buttons that let others quickly and conveniently share your content. Again, WordPress and other content management systems make this pretty easy.

Amanda E. Clark is the president and editor-in-chief of Grammar Chic, Inc., a full-service professional writing and editing company. Amanda is a published ghostwriter and editor, and currently under contract with literary agencies in Malibu, California, and Dublin, Ireland. Since founding Grammar Chic in 2008, Amanda, along with her team Viewfullprofile

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6 Non-Technical Ways to Boost Your SEO - Business 2 Community