Mediaboss Marketing

Sheffield-based digital agency, Evoluted, has won a joint SEO and PPC contract with northern pharmacist Weldricks.

Weldricks heritage stretches back to the 1930s and its presence has grown to 59 pharmacies across the north of England, with an especially strong footprint in South Yorkshire.

The brand has a mature online presence dating back to 1998, but during initial discussions with Weldricks, Evoluteds marketing team identified new areas of search behaviour to capitalise on and improvements to better manage the split between organic and paid keyword targeting to optimise ad spend.

The agencys managing director, Giorgio Cassella, said: Were thrilled to be working with a company of Weldricks stature and were relishing the challenge of taking an already strong online presence to the next level.

The medical space can be difficult to navigate for marketers, but our team has plenty of experience running campaigns involving Your Money, Your Life (YMYL) keywords which will serve us well with this project.

Being appointed for both SEO and PPC is a great reflection of our full-service expertise and our ability to run truly integrated campaigns across channels.

The client win is the latest in a string of recent marketing contract wins for Evoluted which have included major UK pub company Stonegate Group, social enterprise Printed By Us and fashion retailer Sorelle.

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Leeds-based Aberfield Communications has been appointed by coffee specialist Lincoln & York Coffee Roasters as its trade and corporate communications consultancy.

Aberfield was appointed following a competitive pitch process and will deliver a focused programme of strategic PR and social media consultancy and wider marketing support, to help further establish Lincoln & York as the private label partner of choice across the hospitality, retail and wholesale sectors.

The manufacturer behind hundreds of the countrys best known blends, Lincoln & York has been operating out of its home in Brigg for over 29 years and turns over nearly 50m.

Keely Wade, marketing manager at Lincoln & York, said: We pride ourselves on driving growth for customers through the quality of our coffee, our expertise and market knowledge, and the robustness of our supply chain and global network, which Aberfield intimately understood during the pitch phase.

We were really impressed with the teams creative approach to trade and corporate communications, as well as their clear enthusiasm for the brand and were excited to be working together to drive consideration of Lincoln & York and affirm our position as the best kept secret in coffee.

Erin Jones, senior consultant at Aberfield Communications, added: As an office full of coffee lovers, we jumped at the chance to work with Lincoln & York.

The companys passion for providing sustainably sourced, high-quality coffee was evident from the off, and through a concentrated programme of insight gathering, we quickly identified some exciting opportunities to reintroduce them to our extensive media network and potential new customers.

Across both corporate and trade channels, Lincoln & York has plenty to shout about this year, so were looking forward to kick-starting activity and helping to further bolster the credentials of one of the coffee industrys highest regarded manufacturers.

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Specialist PR agency, Prohibition, has been awarded a contract with multi-national healthcare organisation, Diaverum, to handle its global social media strategy following a competitive pitch process.

A provider of life-enhancing renal care to patients with chronic kidney disease, Diaverum operates around 440 clinics across four continents, including 24 clinics in the UK alone.

With over 13,000 staff and around 38,000 patients worldwide, the organisation provides 5.9 million treatments annually.

Leeds-based Prohibitions team of social media experts initially conducted a social listening exercise and content audit with Diaverum, which informed the development of a new comprehensive social media strategy for its clinics across the world.

Now responsible for the day-to-day management of all Diaverums social media channels, Prohibition will also upskill its team with specialist training and content creation best practices.

Joanna Borczak director, global marketing, branding & digital channels said: As the healthcare industry continues to evolve, we at Diaverum must ensure patients needs, our portfolio of treatments and services are easily accessible and digestible, but also accurate, informative and timely.

With our organisation spanning multiple continents, it became increasingly clear our digital footprint needed to be enhanced for our communications to be aligned, updated in real-time and utilised effectively.

After undergoing the social listening audit with Prohibition, it was evident their social media expertise was capable of delivering the strategic insight we required for optimising our multichannel presence and engage with our target audience.

Chris Norton, found of Prohibition, said: As social media is constantly developing, staying at the forefront of new innovations and developments can be extremely difficult for all clients.

However, we pride ourselves on staying ahead of the latest innovations by taking a proactive approach and utilising the most updated and sophisticated software and dedicated systems.

From our initial social audit with Diaverum, it was fascinating to see how their critical work impacts the lives of people across the globe living with such debilitating conditions.

As we have developed their social strategy, we are eager to establish a distinctive and authoritative digital presence that is reflective of their position as a shining light in renal care.

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West Yorkshire-based integrated agency The Bigger Boat (TBB) is helping to facilitate rapid growth for Lancashire-based engineering company, Roq, with a reimagined brand identity, tone of voice, and website.

The project forms an integral part of Roqs aim to quadruple in size over the next four to five years.

Roq CEO and founder, Stephen Johnson, said: Were evolving at pace, and have a clear vision to be the UKs leading quality engineering company.

It felt like the right time to revisit our brand identity, personality, and visibility, as well as investing in an updated website.

Weve always tried to punch above our weight with how were perceived, and wanted our digital home to act as an effective tool for self-promotion, lead-generation, and educational resources that reflects a company four times as big as we are today.

Employing around 125 people across the UK, the business is expecting to hire 150 new staff over the next four to five years from experienced professionals to those studying STEM subjects at university through to new entrants into the technology sector via its apprenticeship programme.

Carrie Webb, head of content at TBB added: Roq is a people-focused organisation, and wanted its identity and assets to demonstrate its inclusive, values-driven approach to attracting and retaining colleagues, by promoting Roq as an employer of choice and a great place to work.

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Agency roundup: Evoluted; Aberfield Communications; Prohibition ... - The Business Desk