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This page offers a free tutorial on how to do Search Engine Optimization. It is a detailed tutorial of a long-term successful process. It provides SEO tools imbedded into the steps below, and appropriate links to SEO training resources as appropriate.

The objective of search engine optimization (SEO) is to increase a Website's traffic counts, and ultimately conversions, by getting higher search engine placement for the keywords in the search query. The mission of SEO is to make the site's content worthy of higher search engine ranking for your target audience by being more relevant and competent than the competition's. This SEO optimization process is often viewed as a struggle to rank well for just a few keywords, instead of a struggle to satisfy the needs of those entering the query.That is not really the goal - you should satisfy the user by being an expert and giving them valuable competent information.

You should get your rankings the old fashioned way - you should earn them! Trying to fool the search engines into giving you rankings will just get you penalized. There is no easy way to perform search engine optimization. It is hard work to be better than a million other sites, so be prepared to have to do it right and by the numbers.

If you search on your best keywords you will see the sites with higher search engine rankings. To obtain traffic for your competing content you will need to rank higher than those top sites. Our free SEO tips and advice and supplemental services optimize and help your search engine rankings (traffic and profits). We offer SEO penalty assessments (penguin issues), books, classroom SEO training, search engine optimization tools, full website assessments, and SEO services including placement advice, tips, information and hints to improve your search engine rankings and traffic relative to the existing leaders. After all, better keyword ranking is the first step to increased Web traffic.

There are no search engine optimization secrets just ranking methodologies to follow in order to beat your competition in obtaining traffic for desired keywords. SEO training, quality content writing and organic and proper linking services are only a few SEO tips. This site targets improving rankings by using a "beat the leader" approach to keyword selection and content structures. Once you know what keywords and styles worked for the "leaders," you can do even better by becoming "least imperfect"! Proper organic search engine optimization requires that you outsmart your competition, so knowing the best keywords and criteria used by your competition is the most important first step.

With personalization entering the mix, understanding the persona, community and location of your target market is critically important to traffic generation and are part of the SEO process. With careful selection and placement of your keywords, you will fare well against your competition. Started by Bruce Clay in early 1996 and frequently revised to keep pace with the shifting SEO landscape, the Bruce Clay, Inc. website offers tips and services for improving search engine results via a unique, specific, search engine keywords placement methodology.

What is Search Engine Optimization? Search engine optimization (SEO) is the science of increasing traffic to your Website by improving the internal and external factors influencing ranking in search results. It includes Web programming expertise combined with business, persuasion, sales and a love for competitive puzzle solving. If you do all this right, you will have a Website capable of maintaining desired revenue goals while achieving higher search engine rankings in the organic sections of search engine results pages. Creating a Website does not just involve technical skills, or content writing, or links, or Engagement Objects, or search engine submission; it involves an intricate blend of more than 200 variables woven into the fabric of a Website. It is difficult to accomplish this type of project without a formal, proven SEO methodology and strong tools. We offer you a tutorial on all of that and more on these pages.

Before you start, you should understand that being among the top 3 rankings in every major search engine and directory can be achieved, although very few sites can get there, and the effort is often beyond reason. Ranking results change week-to-week due to competition, so maintaining a top organic SEO ranking requires constant keyword monitoring and information rework. Search engine optimization never rests, much like your competition.

It is not the job of search engine optimization to make a pig fly. It is the job of the SEO to genetically re-engineer the Website so that it becomes an eagle.

The key information on this page includes tips on how to prepare both you and your site for a competent SEO campaign. How to choose the right keywords, how to analyze your competition, what site submission involves and how it is best accomplished, when and why and how to monitor your search engine ranking, complete with search engine optimization tools and aids. This site covers all basic and advanced strategies and the common mistakes to be avoided.

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BruceClay - Search Engine Optimization Tutorial - SEO training ...