Mediaboss Marketing

Dublin, Sept. 22, 2020 (GLOBE NEWSWIRE) -- The "AR/VR based Healthcare Digital Marketing Service Providers Market, 2020-2030" report has been added to ResearchAndMarkets.com's offering.

The AR/VR based Healthcare Digital Marketing Service Providers, 2020-2030' report features an extensive study of the current market landscape and future opportunities associated with the AR/VR based digital marketing industry in the healthcare domain.

The advent of smartphones coupled with the easy accessibility of information on the internet has rendered it crucial for companies to establish a digital presence. As opposed to traditional strategies, digital marketing is not only cost-effective but offers several ancillary benefits, such as targeted outreach and data-driven output.

In fact, a recent study stated that digital advertising is expected to account for around 50% of the overall global advertisement spend by 2021. However, the adoption of digital marketing solutions in the pharmaceutical industry has been stymied owing to various regulatory restrictions; presently, the healthcare industry accounts for only 2% of the US digital ad spend.

Despite this, it is encouraging to note that over 85% of the patients in the US have access to digital and online resources to assist them in making informed healthcare decisions. Further, most of the individuals claim to use healthcare apps to track their diagnosed condition; therefore, a large amount of data is available for studying the trends associated with a particular indication.

In addition, a recent study concluded that physicians are actively using different digital and social media platforms in order to make healthcare-related decisions, such as prescription of a particular drug. The aforementioned factors indicate that there is a growing need for pharma companies to increase their digital presence, through activity on social media and participation in online forums, in order to widen their reach to target the relevant customer segments.

Amongst other elements, the report features:

One of the key objectives of the report was to understand the primary growth drivers and estimate the future opportunity within the market. Based on several parameters, such as digital marketing spend within the pharma industry, the extent of adoption of AR/VR technologies and expected annual growth rate, we have provided an informed estimate of the likely evolution of the market, in the mid to long term, for the period 2020-2030.

Key Topics Covered:

1. PREFACE1.1. Scope of the Report1.2. Research Methodology1.3. Chapter Outlines

2. EXECUTIVE SUMMARY

3. INTRODUCTION3.1. Chapter Overview3.2. Key Challenges in Pharmaceutical Marketing3.2.1. Need for Product Differentiation3.2.2. Growing Demand for Patient Centric Healthcare3.2.3. Lack of Standard Performance Metrics3.2.4. Need for Scientific Communication3.3. Importance of Digital Marketing3.4. Popular Digital Marketing Strategies3.4.1. Social Media Marketing3.4.2. Content Marketing Strategy3.4.3. Marketing Automation3.4.4. Search Engine Optimization and Marketing3.4.5. Artificial Intelligence based Marketing3.5. Use of Augmented Reality and Virtual Reality (AR/VR) in Pharmaceutical Digital Marketing3.6. Growth Constraints in AR/VR Industry3.7. Future Perspectives

4. AR/VR BASED HEALTHCARE DIGITAL MARKETING COMPANIES: CURRENT MARKET LANDSCAPE4.1. Chapter Overview4.2. Digital Marketing in Pharmaceutical Industry: Overall Market4.2.1. Analysis by Type of Technology4.2.2. Analysis by AR/VR based Services Offered4.2.3. Analysis by Type of Digital Marketing Services Offered4.2.4. Analysis by Secondary Marketing Services Offered4.2.5. Analysis by Year of Establishment4.2.6. Analysis by Company Size4.2.7. Analysis by Geographical Location

5. COMPANY COMPETITIVENESS ANALYSIS5.1. Chapter Overview5.2. Methodology and Key Parameters5.2.1. Competitiveness Analysis: AR/VR based Digital Marketing Service Providers based in North America5.2.2. Competitiveness Analysis: AR/VR based Digital Marketing Service Providers based in Europe5.2.3. Competitiveness Analysis: AR/VR based Digital Marketing Service Providers based in Asia-Pacific

6. COMPANY PROFILES6.1. Chapter Overview6.2. ARworks6.2.1. Company Overview6.2.2. Recent Developments and Future Outlook6.3. CG Life6.4. CubeZoo6. 5. Impact XM6.6. INVIVO Communications6.7. Mindgrub6.8. Mirum6.9. PIXACORE6.10. Quast Media6.11. Random426.12. Tipping Point Media6.13. vStream

7. POTENTIAL STRATEGIC PARTNERS7.1. Chapter Overview7.2. Scope and Methodology7.3. Potential Strategic Partners for Digital Marketing Companies7.3.1. Most Likely Partners7.3.2. Likely Partners7.3.3. Less Likely Partners7.3.4. Least Likely Partners

8. DIGITAL MARKETING RELATED INITIATIVES OF BIG PHARMA PLAYERS8.1. Chapter Overview8.1.1. Analysis by Year8.1.2. Analysis by Type of Initiative8.1.3. Analysis by Type of Application Area8.1.4. Analysis by Type of Solution8.1.5. Leading Players: Analysis by Number of Initiatives8.1.6. Leading Partners: Analysis by Number of Initiatives

9. CASE STUDY9.1. Chapter Overview9.2. Narola Infotech for Zocular9.2.1. Narola Infotech9.2.2. Zocular9.2.3. Business Needs9.2.4. Objectives Achieved and Solutions Provided9.3. Viscira for Actelion9.4. SoftCover VR for LifeLabs9.5. Virtual Reality Ireland for MISA9.6. ViitorCloud for vCura9.7. Kwebmaker for Lilavati Hospital9.8. Intermind for My Health Meter9.9. VR Vision for Providence Healthcare9.10. CitrusBits for Zoetis

10. MARKET FORECAST10.1. Chapter Overview10.2. Forecast Methodology and Key Assumptions10.3. Overall AR/VR based Digital Marketing Opportunity in Healthcare Industry, 2020-203010.4. AR/VR based Digital Marketing Opportunity in Healthcare Industry: Distribution by Type of Technology, 2020 and 203010.5. AR/VR based Digital Marketing Opportunity in Healthcare Industry: Distribution by Product, 2020 and 203010.6. AR/VR based Digital Marketing Opportunity in Healthcare Industry: Distribution by End-User, 2020 and 203010.7. AR/VR based Digital Marketing Opportunity in Healthcare Industry: Distribution by Key Geographical Regions, 2020 and 2030

11. EXECUTIVE INSIGHTS11.1. Chapter Overview11.2. Unanimity Information & Technology11.2.1. Interview Transcript: Pritam Sahu, Director, Unanimity Information & Technology11.3. Kwebmaker11.3.1. Interview Transcript: Dhananjay Arora, Founder, and CEO, Kwebmaker

12. CONCLUSION

13. APPENDIX 1: TABULATED DATA

For more information about this report visit https://www.researchandmarkets.com/r/4pibz8

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Global AR/VR based Healthcare Digital Marketing Service Providers Market, 2020-2030: Understand the Primary Growth Drivers and Estimate the Future...