Mediaboss Marketing

Athletes who train using the same program and training techniques over a prolonged period often hit a "training plateau." A common response is to train harder and more often. Unfortunately, this is more likely to end in injury than any noticeable improvement in performance.

This is a useful analogy for most SEO campaigns. If you follow best practices using standard SEO techniques, you're likely to see steady improvements up to a point. After anything from a few months to a few years, most SEO initiatives will hit a plateau.

So, what are you going to do? Unfortunately, most marketers will take the same approach as the athlete in my opening analogy. They will use the same techniques; train harder and more often, but use the same techniques.

This is unlikely to make significant leaps in results and could be even harm things.

If your SEO efforts have reached a natural plateau, you need to change the game.

Here are three ideas to help you break through your plateau and help you steadily increase your search visibility.

We all know that great content is the key to increasing online visibility, whether its through SEO or social. Despite this, most companies protect their best content behind "gates."

Sure, it's important to have gated content that helps your lead generation efforts, but you should try to get the best of both worlds. Whitepapers, videos, or case studies that are gated behind a lead form won't get you any SEO value. These are major content assets that you should be utilizing for SEO.

Why not repurpose some of the ideas in your whitepaper into blog posts that can be indexed and read by anyone visiting your site? Or perhaps you could quote some of the key stats from your case study in a blog post promoting your services? Your gated content will still be there, but by repurposing the content you will increase your search visibility, social referrals and, inevitably, the number of leads your website generates.

Read more from the original source:
Going Beyond Basic SEO Techniques: 3 Overlooked Traffic Growth Opportunities