Mediaboss Marketing

In this post, youre going to learn exactly how to create and implement an effective SEO strategy, step-by-step.

In fact, this approach has helped me grow my website to 362,732 organic visitors every month:

So if youre looking to get higher Google rankings, this guide is for you.

An SEO strategy (also referred to as SEO approach) is the process of planning and implementing steps designed to improve organic search engine rankings.

In other words: an SEO strategy is the process that you follow when you want to get more organic traffic.

With that, here are the steps to create an SEO strategy in 2022:

Keyword research is usually the first step of any legit SEO strategy.

And one of the best ways to find keywords that your target customers search for?

Google Suggest.

Start typing a keyword into Googles search field, and it will populate a list of suggestions:

These usually make great keywords for SEO because they come straight from Google.

(Which means you know that people are actually searching for them.)

Plus, longer keywords (known as long tail keywords) tend to be less competitive than short tail terms.

So even though long tails have relatively low search volume levels, theyre much easier to rank for.

I recommend typing a few different keywords into Google until you have a list of about 10 keywords.

If you want to check out the search volume and competition levels for those terms, you can use a keyword tool like Semrush or Ubersuggest.

If you want to dive deeper into keyword research, you can check out this video.

Once you have 10 keywords jotted down, youre ready for step #2.

OK, so you found a handful of keywords.

Now its time to see who already ranks for those keywords.

To do that, just type one of the keywords that you found into Google.

Scan the top 10 results:

And jot down any patterns that you notice.

For example, the SERPs for SEO Tools is PACKED with lists of tools:

So if you wanted to cover that topic on your site, youd want to note that the first page results are made up mostly of list posts.

And youd probably want to publish a list post on your blog.

Now its time to create some super high-quality content.

When it comes to SEO content, youve got two options:

Option #1: You can create something different.

Option #2: You can create something better.

Sometimes you want to create something bigger and better than whats out there.

(aka The Skyscraper Technique.)

But sometimes youre better off with content thats completely different.

Why?

Because it helps your content stand out.

For example:

Some time ago I sat down to write a piece of content optimized around: Mobile SEO.

And I noticed Googles first page was littered with list posts, like: X Ways to Mobile Optimize Your Site.

Now:

I could have created a bigger list post like: 150 Ways to Mobile Optimize Your Site.

But that wouldnt make any sense.

Instead, I created something totally different.

Specifically, I published an ultimate guide to mobile optimization.

And because my content stood out, it got a ton of shares:

Comments:

And most important of all, backlinks:

So, what if you want to create something thats simply better than whats already ranking on the first page of Google?

In this case, you want to publish content thats 10x better than whats out there.

For example:

A while back I noticed that most content about SEO tools only listed 10-20 tools.

And I knew that publishing another list of 20 tools wouldnt work.

So I decided to create a list of 177 SEO tools.

That post now ranks in the top 3 for the keyword SEO Tools:

If you want to improve your search engine rankings in 2022, you need to get backlinks.

(And lots of them.)

In fact, according to a study by Stone Temple Consulting that was published on the Moz blog, links are still strongly correlated with first page Google rankings.

Which means theyre still a key Google ranking factor.

The question is: how do you do it?

Well, you need to figure out why people link to specific pieces of content in your industry.

(Also known as The Hook.)

Then, include that Hook in your content.

Lets look at a real-life example:

A while ago I noticed more and more bloggers writing about voice search.

I noticed something else too:

When people wrote about voice search, they linked to content that featured stats and data:

So I decided to do a voice search study that was packed with stats:

To date, this single post has racked up 5.6K backlinks:

And 90%+ of these backlinks cite a specific stat from my post:

That said:

Data is just one type of Hook that you can use to build links to your content.

Another Hook thats working well right now is Ultimate Guides.

When you publish an ultimate guide, your guide itself is The Hook.

Ill explain with an example

A few years back I published Link Building: The Definitive Guide.

It was (and still is) the most complete guide to link building out there.

Every now and again a blogger will mention link building in a post.

But they dont have room to cover the entire topic.

So they link to my guide as a way for their readers to learn more:

Very cool.

This step is all about keyword-optimizing your content for SEO.

Theres a lot more to on-page SEO than I could cover in a single post.

So if you want to learn more about optimizing your content for SEO, this video can help.

That said, here are three core on-page SEO techniques that I recommend focusing on in 2022.

Internal Linking

Yup, internal linking still works.

But you have to do it right.

Specifically, you want to link from high-authority web pages to pages that need more authority.

For example, few years ago I published Google Search Console: The Definitive Guide.

So I found a page on my site with a ton of authority

and linked from that page to my new guide.

Simple.

Short, Keyword-Rich URLs

Our analysis of 11.8 million Google search results found something that surprised a lot of people:

When it comes to search engine optimization, short URLs generally outperform long URLs.

Thats why I make my URLs either just my keyword

Or my target keyword plus one more word:

Either way works.

Semantic SEO

Finally, I optimize my content for Semantic SEO.

In other words:

The rest is here:
How to Create an Effective SEO Strategy In 2022