Mediaboss Marketing

It was in the 1960s that some pioneers in the US Dept of Defence decided to create an inter-connected network of all their computers to ease data sharing and communication. At the root of all human invention lies the simple need to make life easier. And with the creation of this network, the ARPANET, the US Dept of Defence had effectively ushered in a new era. An era of inter-connectivity at a hitherto unseen level. And further accelerating this phenomenon was the invention of the World Wide Web in 1989 at CERN, which was made public in 1991. Suddenly, a plethora of information became available at our fingertips. And the creation of the web served as the genesis of the age of Web 1.0. The age of the internet was born.

The commencement of the web 1.0 period was marked not only by novel technologies and greater connectivity but also by the creation of new jobs and employment opportunities. Web 1.0 signaled the arrival of new opportunities in the employment market. Jobs such as Web developer, User experience designer, software engineers and Search Engine Optimization (SEO) specialist all were introduced into the world. For many, these jobs didnt seem lucrative and vague. But those who ventured into the possibilities that Web 1.0 offered often reaped significant rewards. The advent of Web 1.0 thus, not only signaled a change in the world of tech but also served to create new opportunities for those who were bold enough to claim them.

The trajectory of human technological advancement always follows a upward graph. And the web was no exception. With the turn of the century, newer additions were made as the nature of the web underwent some prominent changes. The websites were becoming increasingly interactive as the days of static webpages were becoming redundant. The stage was set: it was time for Web 2.0. The term was coined by Darcy DiNucci in 1999 and later popularized by Tim OReilly and Dale Dougherty at the first Web 2.0 Conference in late 2004. A Web 2.0 website allows users to interact and collaborate with each other through social media dialogue as creators of user-generated content in a virtual community. This contrasts the first generation of Web 1.0-era websites where people were limited to viewing content in a passive manner. Examples of Web 2.0 features include social networking sites or social media sites (e.g., Facebook), blogs, wikis, folksonomies (tagging keywords on websites and links),video sharingsites (e.g.,YouTube),image sharingsites (e.g.,Flickr) etc.

And with the arrival of Web 2.0, a plethora of new jobs were introduced. Occupations such as Blogger, copywriter, app developers, Web designers, digital marketer etc all became highly sought after by big tech companies. In fact, to cater to the growing demand, most educational institutions started introducing courses to teach the skillsets required to work in the Web 2.0 world. The social media revolution occurred and the world as we know it, altered.

Crypto, Blockchain and Metaverse are the buzz words in the mouth of most IT experts and followers. The transition is close by. Web 3.0 is waiting at the rafters, ready to take centre stage. Decentralisation is one of the central tenet of the next iteration of the Web. And the world is slowly advancing and accepting new technology. The recent crypto crash, and the subsequent social media reaction, is an indication of the pervasion of Web 3.0 tech in the society. And with the arrival of Web 3.0, newer employment opportunities are bound to come up. Blockchain engineers, solidity developers, blockchain software developer all seem gibberish terms but would soon evolve to be lucrative employment opportunities.

But Web 3.0 is still in its nascent stage and as such, avenues for training in these new jobs are limited. There is a considerable need for effective training tools and methods to prepare interested individuals in venturing into the new possibilities that are gradually opening up. Newer training methods will have to be introduced and syllabuses in colleges and universities would have to be updated! Some companies have already commenced training in the Metaverse, with the most obvious example being Meta (formerly Facebook). In India, ZyenaLABS has tapped into the possibility of utilizing the Metaverse as a training space by introducing Safeverse, a metaverse for providing industry-specific training.

Gartner predicts that 25% of consumers will spend at least one hour a day engaging with the metaverse for work, shopping, education, social or entertainment purposes by 2026. An indication of what the future holds. The onus is on the companies to invest in the next generation of the Web.

Views expressed above are the author's own.

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Industrial training in the web 3.0 world - Times of India