Mediaboss Marketing

Who should handle our company's media activities? This is an internal struggle that most companies of all sizes face in the current economic instability and amidst ever-changing consumer data security practices. In assessing whether to outsource or insource there are clear advantages and disadvantages to the two choices facing marketing executives.

Photo by Susan Q Yin on Unsplash

Many companies make these moves without clearly understanding that there are two sides to the coin when it comes to insourcing media buying. It is important for those who believe that insourcing is the only way forward to take a step back to ensure they understand the common misperceptions and not only the positives.

Lets investigate both.

Some misconceptions about outsourcing

On the other hand, the benefits of outsourcing should also be considered. Not only can this strategy save a company money, but also open up vital resources to manage other priorities while ensuring maximum creative output. This will allow for quicker profitability and sustained growth - the typical goals of any business. Of course, there are also various upsides to an in-house approach but it is critical to take all of the companys goals into account. Every situation will have its own unique set of variables. This is where management must put their best efforts forward to be informed before deciding between the two options.

Ideally, companies should understand the ins and outs of both strategies to ensure there are no surprises further down the line. Do thorough research. Consider all the benefits and potential drawbacks. Talk to other companies that have made the leap from insourcing to outsourcing, or vice versa and most importantly, make sure that you are not seduced by the advantages of only one particular strategy.

About the AMF

The Advertising Media Forum (AMF) is a collective of media agencies and individuals including media strategists, planners, buyers and consultants through whom 95% of all media expenditure in South Africa is bought. The AMF advises and represents relevant organisations and aims to create open channels of communication and encourage and support transparent policies, strategies and transactions within the industry.

For more information on the AMF, visit amf.org.za

Read more:
Insourcing: Appreciate the up and downside before you take action - Advertising Media Forum - Bizcommunity.com