Mediaboss Marketing

For some reason, as SEOs we think it is our job to do everything.

Content marketing has quickly grown in popularity within the digital marketing industry and of course we SEOs have deemed this our responsibility.

However, its not an SEOs job to create content.

I want to explain why we SEOs should stop trying to take on content creation so we can get back to focusing on making websites perform better in search.

Creating content is freakin hard.

Successful content doesnt happen by accident a lot of hard work, creativity, and planning goes into effective content marketing. As SEOs we commonly underestimate the amount of effort involved in creating popular content.

Creating compelling and engaging content requires a full team of skilled individuals. The content creation process has many facets and a proper content team will consist of employees from multiple backgrounds. Some of these people include:

Assuming SEOs can fulfill the roles of all these people by themselves is a huge mistake. Finding a single person that excels in all the various areas required to create successful content on a consistent basis is highly unlikely.

Outstanding content is typically the product of a coordinated team effort. Moreover, the skills necessary for content creation arent naturally found within an SEO. Some SEOs may have those skills, but they traditionally arent there.

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Its Not an SEOs Job to Create Content