Mediaboss Marketing

Johnnie Hunter, left, and Scottie Yant with the Nashville Seal of Satisfaction Award.

Eight years ago, Scottie Yant decided it was time to pull out all the stops and see exactly where his company, Ace Exterminating of Joelton, Tenn., could go.

After plugging away for about 20 years, I realized Ace wasnt growing at the rate I knew it could, Yant shares. When I read Think and Grow Rich, I realized that I didnt have to be the smartest person; I just needed to surround myself with competent people. So thats what I did: I hired people who were smart and confident, who could find better ways to do things.

One of those people was Johnnie Hunter, now Aces vice president. Hunter came to the firm with an open mind and a commitment to reenergizing the company. He reports the company has grown revenues from $1.6 million in 2008 to $6.4 million in 2016. Weve grown steadily in the 18- to 20-percent range over the past several years, he says. Last year, we opened three new branches (for a total of six), and we plan to open three more each year for the next five years.

How are they growing so aggressively? Ace has stepped up efforts in three areas:

MARKETING. Creating a stronger digital presence via its website and social media outlets also has fueled Aces fire. Hunter says, We worked with an SEO (search engine optimization) company and several social media experts to build brand awareness, and these efforts really paid off. We decided to build an in-house marketing department to keep these efforts going, and to continue identifying and implementing new ideas for promoting our brand.

Above all else, Yant and Hunter agree that its the commitment of Ace employees that has turned the company into such a fast-growing contender. Every person on our team knows we want to keep growing, Yant says. We dont just ask our people to do things. We help them understand our goals and how we intend to reach them. Were all very excited to be pulling in the same direction to make that happen.

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