Mediaboss Marketing

Part 1: SEO Strategy

Kicking things off is the man who wrote the original (and best!) guide on SEO, our friend Rand Fishkin. Covering topics like ranking for low-demand, high-conversion keyword, or high-demand, low-competition keywords, to building links with content. Even experienced SEOs sometimes forget these lessons, so here's a good place to start.

Before doing any SEO work, it's important to get a handle on your keyword research. Aside from helping to inform your strategy and structure your content, you'll get to know the needs of your searchers, the search demand landscape of the SERPs, and what kind of competition you're up against.

Satisfying your searchers is a big part of what it means to be successful in modern SEO. And optimal searcher satisfaction means gaining a deep understanding of them and the queries they use to search. In this video, Rand covers everything you need to know about how to satisfy searchers, including the top four priorities you need to have and tips on how to avoid pogo-sticking in the SERPs.

We've covered strategy, keyword research, and how to satisfy searcher intent now it's time to tackle optimizing the On-page SEO! In this video, Rand offers up an on-page SEO checklist to start you off on your way towards perfectly optimized and keyword-targeted pages.

Get ready for one of the meatiest SEO topics in our series: technical SEO. In this lesson, Rand covers essential technical topics from crawlability to internal link structure to subfolders and far more. Watch on for a firmer grasp of technical SEO fundamentals!

The final lesson deals with a topic that's a perennial favorite among SEOs: link building. Today, learn why links are important to both SEO and to Google, how Google likely measures the value of links, and a few key ways to begin earning your own.

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One-Hour Guide to SEO - 6 Free Videos - Moz