Mediaboss Marketing

About the course Overview

Search Engine Optimisation [SEO] is becoming increasingly tricky - continuous innovations between the rival search engines, coupled with increased activity from your competitors, means that you have to identify the right strategy for your business to rank well.

This SEO training course will enable you to build an organic search marketing strategy that will mean more of the right kind of visitors to your website, boost online conversions and stand out in todays fiercely competitive online marketplace, ensuring the best possible return on investment.

On this intermediate course, you'll learn best practice methodologies and strategic skills in relation to the key attributes of SEO: website structure, search term research, content creation and link equity, plus how to manage your online brand in order to increase its market share in the natural listings.

You'll become an expert at identifying and taking advantage of quick win search opportunities and at tracking the results.

Course Requirements:A wi-fi enabled laptop or tablet is required for this course. If you cannot bring your own please contact us to reserve a rental laptop at a cost of 50+VAT.

Every attendee will gain access to a complimentary Econsultancy report valued at 600. Choose from over 500 reports covering in-depth best practice advice, market data and the latest digital trends.

This SEO training course is ideal for anyone with a basic understanding of search optimisation who wants to enhance and improve website visibility in the natural search listings and refine their strategy to take full competitive advantage ofevery opportunity for commercial success.

More experienced SEO campaign managers should look at our advanced SEO courses which include SEO: Applied On-Page Optimisation, SEO Building Backlinks Workshop, and International SEO/PPC.

Upon completion of our SEO training you will be able to:

The course covers:

We are a registered provider with the CPD Standards Office. Delegates completing this course may be issued with a CPD Certificate of Attendance, which can be used within their formal CPD record for a professional body, institute, or employer.

Jeremy has worked with the internet since 1990 and with the web since 1994. In 1995 he founded Clockwork Web which went on to become one of the top ten agencies in the UK, working for clients such as The Rank Group, Dun & Bradstreet, Hi-Tech Sports, Red Dwarf, Pete Townshend and Premier Brands.

In 2003 Jeremy founded award winning search marketing, social media and development agency White Hat Media. White Hat Media's clients include Microsoft, Toshiba, The Royal Opera House, The Gym Group, Coty, and Yardley. Jeremy is an expert in web marketing, and in particular search and social media marketing. He regularly writes articles, runs workshops and speaks at conferences on the subject for organisations such as The Chartered Institute of Marketing (CIM) and Sussex Enterprise.

In the last twelve months, Jeremy has spoken at many other events both locally and nationally. He has been quoted in or written articles for The Sunday Times, .net magazine, New Media Age, and The Essential Business Guide. Jeremy now confesses to being obsessed with Search Engine Optimisation and Social Media Marketing and strongly believes practising ethical techniques known in the sector as "White Hat" for successful long term results.

Tutor for: Search Engine Optimization (SEO) Marketing

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