Mediaboss Marketing

EXPERIENCE

Turner Broadcasting System, Inc.Atlanta, GA

SEO Director Audience & Multi-Platform Technologies Responsible for all aspects of Turners Organic SEO Program. Support all of Turners web properties including: CNN, CNNMoney, NBA, TNT, TBS, TCM, PGA, NCAA, Team Coco, Cartoon Network, Adult Swim, truTV, and internationally Cartoon Network UK, Cartoonito and Boomerang.

Accomplishments: CNNMoney redesign PGA.com Redesign/Platform change NCAA.com Redesign/Platform change TCM.com Redesign Cartoonito.co.uk Redesign Ecommerce SEO Consulting for AdultSwimShop.com, Shop.PGA.com, WBShop.com, and TCM Shop SEO Training for >700 Turner Editorial and WebDev employees

Classified Ventures, LLCChicago, IL

SEO Manager, Cars.com Twenty-one percent year-over-year Organic growth for Cars.com.Managing SEO Team and the Organic direction of Cars.com, MotherProof.com, PickupTrucks.com, Freebo.com and NewCars.com.Created/implementing the SEO plan for all of the Cars.com properties.Created and host CV SEO meeting, ensuring all areas of Classified Ventures (Cars.com, Apartments.com, Homefinder.com, Homegain.com) share initiatives, information and best practices.Training Cars.com employees in SEO 101, and how it affects their departments (Editorial, Sales, etc.)

SEO Producer, Cars.comIncreased overall organic traffic to the NewCars.com site by 82%.Increased organic traffic from Google by 200%.Increased gross revenue by 146%.Managed Web Side Story (HBX) account for NewCars.com organic initiatives.

Career Education CorporationHoffman Estates, IL

Senior Manager Internet AdvertisingImplemented and drove strategic direction of in-house PPC efforts with top and second-tier providers.Managed all Marketing sites (130+), Online Yellow Pages, Usability, Web Analytics and Local Search (Google, Yahoo!, etc.) initiatives.Approved creative for online advertising (Top-tier search engines, email creative, etc.)Managed multiple vendor relationships (Google, Yahoo!, Omniture, YPM, etc.)Negotiated contracts, managed budgets, and responsible for vendor selection and relations.Continued to manage Organic direction, and increased web site lead flow by an additional 58%.

Search Engine SpecialistCreated and implemented the entire organic direction for 100+ web sites for 82 colleges and universities, including on-page optimization and off-page factors.Generated 33% more leads in first year.Selected a web analytics vendor (Omniture), and managed the implementation process.Reviewed web analytics to determine usage patterns and to optimize site design.Generated and distributed KPI dashboards to stakeholders.Found glitch via click-stream analysis which once fixed, boosted web site leads by 10% overnight.Acted as internal evangelist by conducting monthly training (strategic and tactical), which covered the ever-changing online marketing environment.

ACCOMPLISHMENTS

Interviewed for Big Brand SEO Expert series on Top Rank blog, May 2010Former Board of Director, Search Engine Marketing Professionals Organization (SEMPO)Recognized and discussed in Joel Comms 2009 book Twitter Power How to Dominate Your Market One Tweet at a Time (pg. 86)Included in 100 Marketing Secrets from SmallBizTrends.com (pg. 29)Previous Advisory Board Member, Mediapost Search Insider SummitMember, SEMPO Marketing CommitteePrevious Research Forum Panel Member, Direct Marketing Association (DMA)Previous Marketing Research PanelMember, Forrester Global InteractiveJudge, ad:tech Advertising and Interactive Marketing Awards 2007 2009-Best Search Engine Optimization Strategy/Campaign-Best Search Marketing Strategy/Campaign-Best Campaign OptimizationJudge, Web Marketing Association WebAward, Web Site Development Category, 2007 2009Interviewed for Great Minds in Marketing by ad:tech/Marketing Sherpa, May 2006Contributor, SEMPO Institute

SPEAKING ENGAGEMENTSRecognized speaker on a variety of Internet marketing subjects:

Nov 10, Pubcon/WebmasterWorld, Las Vegas NVTOPIC: Mega Site SEO

Oct 10, Emory University, AtlantaTOPIC: Careers in SEO

Nov 09, Pubcon/WebmasterWorld, Las Vegas NVTOPIC: Mega Site SEO

May 09, Search Insider Summit, Captiva Island FLTOPIC: SEO, Social and Other Cost Effective Strategies for In-House Marketers

Apr 09, Digital Dealer Conference & Exposition, Las Vegas NVTOPIC: Searching for Sales

Nov 08, Pubcon/WebmasterWorld, Las Vegas NVTOPIC: In-house SEO, PPC and Campaigns

May 08, Search Insider Summit, Captiva Island FLTOPIC: Mobile Marketing

Dec 07, WebmasterWorld/PubCon, Las Vegas NVTOPIC: Local and Mobile Search

Aug 07, Search Engine Strategies, San Jose CATOPIC: So You Want To Be A Search Marketer?

Jul 07, ad:tech, Chicago ILTOPIC: eCommerce Marketing: Maximizing Performance

May 07, Search Insider Summit, Bonita Springs FLTOPIC: Video SEO

Oct 06, Emetrics Summit, Washington DCTOPIC: Marketing Optimization: SEO & SEM

Jul 06, ad:tech, Chicago ILTOPIC: Web Linking Strategies

Jan 06, PGA Merchandise Show, Orlando FLTOPIC: Local Search Landscape

May 05, Search Engine Strategies, TorontoTOPIC: Hiring a Search Marketing Firm

Feb 05, Search Engine Strategies, New York NYTOPIC: What Makes a Professional SEM?

Jan 05, PGA Merchandise Show, Orlando FLTOPIC: SEO for Golf Courses & Resorts

Dec 04, Search Engine Strategies, Chicago ILTOPIC: Outsourcing SEM

Aug 04, Search Engine Strategies, San Jose CATOPIC: Outsourcing SEM

May 04, Search Engine Strategies, TorontoTOPIC: Outsourcing SEM

Apr 04, Internet Marketing Conference, MontrealTOPIC: Hiring Vendors/Winning the Job

Dec 03, Search Engine Strategies, Chicago ILTOPIC: Outsourcing SEM

TECHNICAL SKILLS

Expert in Internet Marketing, Organic Search Engine Optimization, Client Relations/Vendor Management, Web Analysis and Strategic DirectionAdvanced in PPC, Omniture SiteCatalyst, Keyword Research tools and Microsoft OfficeFluent in Hitwise, BaseCamp, competitive research, contextual advertising, email marketing, link popularity, SEO copywriting, web usability, landing page conversion, CPM advertisingEDUCATION

Completed 7-month Management Essentials Training Course, Turner BroadcastingCompleted Standard SEO Training Course, Bruce Clay, Inc.Completed Advanced SEO Training Course, Bruce Clay, Inc.Completed DMA SEM Certification ProgramCompleted MEC Certification Course in Search Engine ManagementCompleted SEMPO Institute Fundamentals of Search MarketingCompleted Omniture SiteCatalyst Training, Orem, UtahAssociates Computers for Business, West Shore Community CollegeAssociates Managing/Marketing, West Shore Community College

MILITARY EXPERIENCEUnited States Navy Reserve, 1992-1994United States Navy, 1989-1992 Operation Desert Storm Veteran

Read more here:
SEO Director Resume - Dan Perry