Mediaboss Marketing

SEO, or Search Engine Optimization, is the process of modifying the internal structure and pages of your web site in conjunction with promoting it on other sites in such a way that it appears near the top of search engine results for the search phrases you target. If done correctly, web searchers will find exactly what they're looking for on your site, and be more likely to buy your product or service. SEO has always been a rapidly changing field, necessitating that you learn the very latest techniques.

Search Engines & Marketing

Our expert trainer will introduce you to the core concepts of SEO, such as how to:

Choosing the Right Keywords & Keyphrases for SEO

In this part of our SEO training class, you'll learn how to identify the keywords and keyphrases (keyword permutations) your customers are searching for. Each keyword has a certain frequency of searches per month and it also has a potential profit value to you. We show you how to balance the frequency with the monetary value to determine where to put your efforts; you will learn how to:

Structuring your Web Site for SEO

Familiarity with page linking techniques is a major key to SEO success. A web site that is structured properly for a search engine will emphasize the web pages that are most likely to draw searches. To draw Google's attention to these pages, you can set up your web site link structure in such a way that the important pages have the most links to them from other parts of the site. In this part of the class, you'll discover how to:

Creating an Inbound Link Building Campaign

Google ranks your web site in large part by weighing the number of other web sites that link to yours, and whether those other web sites are authorities in your field. To improve your ranking, you can embark on a program of convincing other web sites to create links to your site. Since they have no particular incentive, it takes some creative thinking to achieve this. We show you how to:

SEO: Clickthroughs & Conversions

Once your site appears high on the search results page, you'll learn how to turn visitors into buyers. In this part of the SEO training, we show you how to:

Prerequisites:

Search Engine Optimization training is offered at four locations::

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SEO Fundamentals Training - AcademyX Computer Training