Mediaboss Marketing

Search Engine Optimisation or SEO is the process of optimising a website to rank on top of the search engine results pages for highly targeted keywords (search queries that potential customers key in to find your products and services).

Organic search traffic is also ranked one of the most effective digital marketing channels when it comes to converting qualified prospects into paying customers. Marketing Land

This intensive 2-day Search Engine Optimization (SEO) Training course covers the most up-to-date search marketing strategies and how to implement them to your existing businesses.

To better facilitate the learning, each participantwillbe provided with a demo website for practical sessions on keyword research, on-page optimization, and link building. Participantswill also have the opportunity to work on their own websites should they choose to.

In order to reinforce the concepts learned, participantswill participate in live exercises, group discussions, role-playing, Q&A sessions, and undertake quizzes aftereach module.

By the end of the course, participantswill take away actionable SEO strategies that will enable them to manage their own SEO campaigns, be able to spot any tell-tale signs of a third party SEO vendor should hiring onebe necessary, and oversee SEO campaigns as an SEO head.

Unfamiliar with any SEO terms mentioned here? Check outourA-Z SEO Glossary of Terms & Definitions.

The 4 Pillars of a Successful SEO Strategy

In this SEO workshop, participantswill learn:

Key Features

Weve partnered industry-leading SEO SaaS companies to provide you with premium access to a suite of SEO tools during the course:

By the end of the class, participantswill:

Marketing professionals, Web developers, Content developers, and Marketing managers who are required to understand how search engines work in order to manage SEO campaigns and oversee SEO vendors, as well as how to develop/optimize content and webpages to increase search rankings.

Basic computer knowledge.Each participant will be provided a windows laptop for the duration of the course. Participants may however opt to bring their own laptops.

A live website will not be required as students will be provided with demo websites to hands-on with both on-page and off-page SEO techniques on dummy webpages to increase search rankings. Participants will also be given the opportunity to apply the knowledge learnt to their own websites during class.

CHAPTER 1: INTRODUCTION

Instructor-led | Mode of delivery (Presentation, quiz)

For a beginners introduction to SEO, check out our free guide: Step-by-StepBeginner SEO Tutorial

The first section of the course provides participants with an overview of the course and what to expect from the 2 day session. The fundamentals of search marketing will be covered including:

CHAPTER 2: KEYWORD RESEARCH

Instructor-led | Mode of delivery (Presentation, demonstration, case studies, small group discussions, role-playing, practical, quiz)

Free guide: How to Conduct Keyword Research Like a Pro

CHAPTER 3: ON-SITE OPTIMISATION

Instructor-led | Mode of delivery (Presentation, demonstration, case studies, small group discussions, role-playing, practical, Q&A, quiz)

Free guide: SEO Keyword Optimisation Guide

CHAPTER 4: LINK BUILDING

Instructor-led | Mode of delivery (Presentation, demonstration, case studies, small group discussions, role-playing, practical, Q&A)

Free guide: How to Build Links to Your Website (A 4-Step Link Building Methodology)

CHAPTER 5: Local & International SEO, Reporting, and Campaign Management Principles

Instructor-led | Mode of delivery (Presentation, Q&A, quiz)

Download SEO course brochure.

In addition, Dylans passion for SEO grows on the class. Another reason why Equinet Academy SEO Course is value for money is the free consultation that he provides during breaks. Students who prefer a more personal and private session could often be seen seeking his advice and expertise during lunch breaks and after classes. He would take every student seriously and approach each issue patiently and objectively. It is evident that Dylan is committed to ensure that his students understand and grasp the concepts that are being taught. Alison Liew Heartlandboy.com

Dylan Sun

Recognized as the authority in the fields of Search Engine Marketing and Web Design by some of the Worlds leading companies, Dylan made it his mission to train and consult businesses and individuals to establish a successful and above all profitable online presence.

Throughout his career as a Search Engine Marketing specialist, he has consulted on technical SEO and offered actionable advice on Search Engine Marketing for SingHealth, Fuji Xerox Asia Pacific, LHN Group, Academic Institutions, Government Organisations, and companies in the Infocomms, Travel, Hotel, Retail, and B2B & B2C industries.

Passionate in all aspects of Digital Marketing, Dylan enjoys authoringarticles relating to Digital Marketing. You can find his work on Techinasia, LinkedIn Pulse, Business2Community, and Equinet Academy. In 2013, Dylan founded Equinet Academy and currentlyfacilitates courses there. He has also conducted workshops for various organisations including Singapore Institute of Managements (SIM) Marketing Executive Group (MEG).

Dylan also holds certifications in Google AdWords, Google Analytics, and the Advanced Certificate in Training and Assessment (ACTA) awarded by WDAs Institute of Adult Learning (IAL). He currently manages digital marketing campaigns for several companies in Asia, all observing a significant increase in leads and online conversions, leading to a stable profit growth.

Alternatively, you may email your registration details to register@equinetacademy.com

Click to register via Gmail (Desktop)

Click to register via email e.g. Outlook (Mobile & Desktop)

Or call us to register at:

+65 6745 0745

Excerpt from:
SEO (Search Engine Optimization) Training Course 2017 ...